Iingxelo zeqhinga zisebenza njengezixhobo zonxibelelwano ezinamandla zokudlulisa umbono wenkampani okanye umbutho. Ukuphonononga imizekelo eyahlukeneyo yesiteyitimenti sesicwangciso kunokubonelela ngolwazi oluxabisekileyo ekwenzeni imiyalezo enyanzelisayo ekhuthazayo kwaye inxibelelane nabasebenzi bakho.
Ingxelo yesicwangciso yinkcazo ebhaliweyo yombono kunye nesikhokelo sombutho. Ichaza iinjongo kunye neenjongo inkampani ejolise ukuziphumeza, inikezela ngemephu yendlela ecacileyo kwiinzame zayo zexesha elizayo. Iinkcazo zesicwangciso esisebenzayo azidlulisi nje umbono opheleleyo kodwa zikwakhuthaza kwaye zilungelelanise iqela kwiinjongo ezifanayo.
Ngokuphonononga imizekelo yenkcazo yesicwangciso esahlukileyo, unokufumana ukuqonda okungcono kwezinto eziphambili ezenza le miyalezo ibe nefuthe. Nikela ingqalelo kulwimi olusetyenziswayo, ukucaca kweenjongo, kunye nemiba yenkuthazo eyenza umntu abe nenjongo. Olu phononongo lunokukunceda ukuba ulungelelanise inkcazo yesicwangciso sakho ukuba sibe mfutshane, kodwa sibe namandla, siqinisekise ukuba banxibelelana ngokufanelekileyo ngombono wombutho wakho kwaye bomeleze abasebenzi bakho.
Ukuyila inkcazo yesicwangciso esikhuthazayo ngumzamo wentsebenziswano obandakanya ukukhupha iimbono ezinzima zibe ngumyalezo ocacileyo nokhuthazayo. Isebenza njengesikhokelo seqela, ikhuthaza umanyano kunye nengqiqo ekwabelwana ngayo yenjongo. Ukuthatha ixesha lokufunda imizekelo yenkcazo yesicwangciso esiyimpumelelo kuya kukuxhobisa ngezakhono zokuchaza umbono onyanzelisayo wenkampani yakho kwaye ukhuthaze abasebenzi bakho ukuba bazame ukufikelela kwiinjongo ezifanayo.
Yintoni iNgxelo yeQhinga?
Ingxelo yesicwangciso ifana nemephu yendlela yeshishini okanye umbutho. Inceda wonke umntu ukuba aqonde ukuba kutheni inkampani ikhona, yintoni ejolise ukuyiphumeza, kwaye zeziphi izixhobo enazo ukufikelela kwiinjongo zayo. Le ngxelo ibalulekile kuba ichaza isicwangciso senkampani apho iya khona.
Ngamagama alula, ingxelo yesicwangciso ixelela abasebenzi kunye nabanye ukuba yintoni eyenza inkampani ibe yodwa xa kuthelekiswa nokhuphiswano lwayo. Kufana nesikhokelo esinceda wonk’ ubani osentlangano ukuba azi injongo yoko akwenzayo. Oku akubalulekanga kuphela kwiinkampani ezinkulu, ezizinzileyo kodwa kuluncedo ngakumbi kumashishini amatsha kunye nalawo angena kwimarike entsha.
Ke, nokuba yinkampani enkulu okanye isiqalo esincinci, ukuba nenkcazo yesicwangciso kufana nokuba neseti ecacileyo yezalathiso. Iqinisekisa ukuba wonke umntu ukwiphepha elifanayo malunga nokuba kutheni inkampani ikhona nalapho iya khona.
Kutheni Kubalulekile Ukuba Nengxelo Yesicwangciso
Ukuba nenkcazo yesicwangciso kubaluleke kakhulu. Kufana nokuba nemephu ebonisa apho ufuna ukuya khona kwixesha elizayo. Le mephu inceda wonke umntu ukuba aqonde ukuba zeziphi iinjongo kwaye zeziphi izinto ekufuneka zenziwe ukuze kufikelelwe kuzo. Xa wonke umntu esazi isicwangciso, banokusebenzisana ngcono. Ibenza bazive beyinxalenye yento ebalulekileyo. Olu hlobo lokucaca kunye nolwalathiso lugcina abantu benomdla kwaye begxile kwizinto ezibalulekileyo kwinkampani.
Ingxelo yesicwangciso ibalulekile nakubantu abangaphandle kwenkampani. Inceda abathengi kunye namaqabane ukuba aqonde ukuba inkampani imalunga nantoni kwaye izama ukufezekisa ntoni. Ngale ndlela, banokwenza isigqibo sokuba bayafuna na ukuba yinxalenye yalo okanye bayixhase.
Ngoko ke, ukuba nenkcazo yesicwangciso asikokuba nesicwangciso nje. Imalunga nokuqinisekisa ukuba wonke umntu uyasazi isicwangciso kunye nokuba kutheni sibalulekile. Kufana nokuba nekhampasi egcina wonke umntu esingise kwicala elifanelekileyo.
Funda kwakhona: Imizekelo yeQhinga lokuKhuphisana: Iingcaciso kunye noHlobo
Amacandelo aBalulekileyo kwiNgxelo yeQhinga
Ingxelo yeqhinga inamacandelo amathathu abalulekileyo anceda ukukhokela izenzo zenkampani. Masiziqhawule:
- Phuma kuKhuphiswano:
- Umgangatho wokuma: Yile nto eyenza imveliso yakho ibe yokhethekileyo. Yiyo loo nto abathengi kufuneka bakhethe imveliso yakho kunezinye.
- Ukuziphatha kwexabiso: Oku kumalunga nendlela ohambisa ngayo ixabiso kubathengi. Kufana nendlela eyodwa yokwenza izinto.
- Ikhanvasi yoMfuziselo woShishino: Oku kufana neplani ebonisa indlela ishishini lakho elisebenza ngayo. Inceda wonke umntu aqonde isicwangciso sakho. Xa uthetha ngenzuzo yakho ngaphezu kwabantu okhuphisana nabo, cinga malunga nabathengi ojolise kubo kunye nendlela amaxabiso enkampani yakho anxibelelana ngayo nabo.
- Ukufikelela Usukelo:
- injongo: Le yinjongo ephambili yesicwangciso sakho. Kufuneka icace kwaye ibe nomhla wokugqibela. Ngaba ungena kwimarike entsha okanye uphucula kule ikhoyo? Yichaze ngokucacileyo kwaye usete iimethrikhi zokulandelela inkqubela ngokuhamba kwexesha.
- Apho kujongwe khona oovimba:
- Ububanzi: Eli candelo lichaza apho uya kubeka khona ixesha kunye nemali yakho. Ithetha malunga nokuba ngoobani abathengi bakho, baphi, kwaye yintoni oyithengisayo. Ngokuziqwalasela ezi zinto, unokuthatha isigqibo apho izixhobo zakho ziya kusebenza kakhulu ukuhlangabezana neenjongo zakho.
Imizekelo yenkcazo yesicwangciso
IiNjongo eziCwangcisiweyo Imizekelo kwiNgxelo yeQhinga
Iinjongo ezicwangcisiweyo ziinjongo ezinceda ishishini okanye umbutho ukuba ukhule kwaye uphucule. Nantsi eminye imizekelo yeenjongo ezicwangcisiweyo kwingxelo yesicwangciso-qhinga:
- Ukwandisa kunye nokwahlula isiseko sengeniso: Oku kuthetha ukufumana iindlela ezintsha zokwenza imali kwaye ungathembeli kumthombo omnye.
- Ukulawula ngcono izixhobo: Sebenzisa izinto ezifana nemali, ixesha nezinto ngobulumko ukuze ufumane imiphumo emihle.
- Fumana iindlela ezingakumbi zokunyusa imali: Khangela iindlela ezahlukeneyo zokufumana inkxaso-mali okanye iminikelo.
- Yenza ikomkhulu lisebenze ngcono: Phucula indlela esebenza ngayo i-ofisi engundoqo okanye indawo esembindini.
- Hlaziya iinkqubo zobuchwepheshe: Qiniseka ukuba iteknoloji esetyenziswayo ihlaziyiwe kwaye isebenza kakuhle.
- Yenza ibhodi ibandakanyeke ngakumbi: Qinisekisa ukuba iinkokeli zombutho zithatha inxaxheba kwaye ziyanceda.
- Finyelela eluntwini ngakumbi: Qhagamshelana nabantu abangaphandle kombutho ukwakha ubudlelwane kunye nenkxaso.
- Yenza kwaye ulandele isicwangciso sokuthengisa: Yenza isicwangciso sokukhuthaza ishishini okanye umbutho uze usisebenzise.
- Yandisa ingeniso nge-10% ngonyaka: Yenza imali eyongezelelekileyo nyaka ngamnye ngokukhulisa ishishini okanye ngokufumana amathuba amatsha.
- Ukunciphisa iindleko nge-5% ngonyaka: Chitha imali encinci ngonyaka ngokunciphisa iindleko okanye ukufumana iindlela ezifanelekileyo zokusebenza.
- Thengisa iimveliso okanye iinkonzo kwiindawo ezininzi kwihlabathi jikelele: Yandisa ishishini ukufikelela kubathengi kumazwe ahlukeneyo.
- Gcina umkhondo wabathengi: Sebenzisa inkqubo yokuqokelela ulwazi malunga nabathengi kwaye uyisebenzise ukuphucula lisebenza njani ishishini.
Ububanzi beMizekeliso yeNgxelo yeQhinga
- Yongeza ulonwabo loMthengi: Yenza abathengi bonwabe ngakumbi ngeemveliso kunye neenkonzo zethu.
- Yila kwaye uvavanye iMveliso eziLungela uMsebenzisi: Phuhlisa kwaye uvavanye iimveliso ekulula ukuba abathengi basebenzise.
- Yomeleza uQhagamshelwano lwabaThengi: Yakha ubudlelwane obuluqilima nabathengi.
- Yandisa uHlahlo-lwabiwo mali lweNtengiso nge-5%: Ukwandisa uhlahlo lwabiwo-mali lwentengiso kunye nokukhuthaza nge-5%.
- Hlaziya kwaye uphucule iwebhusayithi yeNkampani: Hlaziya kwaye uphucule iwebhusayithi yenkampani ukuze ufumane amava angcono omsebenzisi.
- Yandisa uBukho be-Intanethi kunye neNdibaniselwano yeMedia yeNtlalo: Ukwandisa ukuthatha inxaxheba kunye nokusebenzisana kwi-intanethi kunye nemidiya yoluntu.
- Phucula ukuFumana kweMveliso kwiiVenkile nakwi-Intanethi: Yenza iimveliso zifikeleleke ngakumbi kwiivenkile ezibonakalayo nakwi-intanethi.
- Yenza iziCwangciso zokuKhuthaza ukunyusa intengiso: Phuhlisa izicwangciso zokukhuthaza iimveliso kunye nokwandisa intengiso.
- Hlaziya iiNkqubo zoQeqesho lwaBasebenzi: Hlaziya inkqubo yoqeqesho lwabasebenzi.
- Khuthaza iNdawo yoMsebenzi eneNtsebenziswano kunye neneMveliso: Yenza imeko ekhuthaza intsebenziswano kunye nemveliso phakathi kwabasebenzi.
- Beka phambili iNgxelo yoMthengi kunye neNtengiso ekuJoliswe kuyo: Gxininisa kwiimpendulo ezivela kubathengi kunye nokusetyenziswa okujoliswe kuyo izicwangciso zentengiso.
Imizekelo ye-Advantage yoKhuphiswano yeNgxelo yeQhinga
- Ukuba nezixhobo ezikhethekileyo abanye abangenazo: Oku kuthetha ukuba nezinto okhuphisana nazo ezingenako ukuzifumana lula.
- Ukwenza iimveliso ngemali encinci kunabanye: Ukuba inkampani inokwenza izinto zingabizi kakhulu, zinenzuzo.
- Ukwaziwa kakuhle: Xa abantu abaninzi beqaphela kwaye bethemba uphawu, luncedo olukhulu.
- Ukuba kwindawo ekhethekileyo: Ngamanye amaxesha, apho inkampani ikhona inika umda.
- Ukusebenzisa itekhnoloji entsha nekhulayo: Ukuhlala phambili ngetekhnoloji yamva nje kunokuba yinzuzo enkulu.
- Ukusebenzisa ukuthengisa ngobuchule okonyusa intengiso: Ukuba nesicwangciso esizisa imali eninzi yinzuzo eyomeleleyo.
- Ukuba noyilo lwemveliso yolunye uhlobo: Ukuba imveliso ibonakala okanye isebenza ngendlela ekhethekileyo, oko kuyinzuzo.
- Ukuba nendawo yokusebenzela ekhuthaza iimbono ezintsha: Indawo enceda abasebenzi ukuba bakhule kwaye beze nezinto ezintsha yinzuzo.
- Ukuba nabasebenzi abaqeqeshwe kakuhle: Abasebenzi abazi kakhulu kwaye banezakhono ezifanelekileyo banika inkampani umgca.
- Ukubona amathuba okwenza i-10% yemali eyongezelelweyo ngonyaka iminyaka emihlanu: Ukufumana amathuba okunyusa umvuzo kuyinzuzo eyomeleleyo ekuhambeni kwexesha.
Funda i-Alos: Yintoni i-Case Study: Inkcazo, iindidi, imizekelo
Eminye iMizekeliso yeNgcaciso yeQhinga eliPhambili
Ekubhaleni iingxelo zesicwangciso, kubalulekile ukulungisa umyalezo wakho kwiinjongo ezithile. Ngezantsi kukho imizekelo emithathu yeenkcazo zesicwangciso, ngasinye sihambelana neenjongo ezahlukeneyo.
1. Ingxelo yeQhinga eliJoliswe kuMthengi
Ekwenzeni inkcazo yesicwangciso esidlulisela amava omthengi, kubalulekile ukubeka ingqalelo yakho kubaphulaphuli ekujoliswe kubo. Qwalasela imbono yabathengi bakho xa ubhala umyalezo. Umzekelo, ungathetha ngolu hlobo: "Siyaqonda ukuba abathengi bethu baphila ubomi obuxakekileyo, kwaye ukonyusa amava abo, sizenza lula iinkonzo zethu ukuqinisekisa unxibelelwano olungcono."
Undoqo kukulungelelanisa unxibelelwano lwakho ukuze luhambelane neemfuno kunye nezinto ezikhethwa ngabathengi bakho. Ngokuvuma kwabo iindlela zokuphila ezikhawulezayo, Inkcazo yesicwangciso sijolise ekuqinisekiseni ukuba inkampani isebenza ngokusebenzayo ukwenza unxibelelwano lwabo lube lula kwaye lusebenze. Le ndlela yokujongana nomthengi ingundoqo ekukhuthazeni ukwaneliseka kunye nokunyaniseka.
Ngaphezu koko, ukucaca kunxibelelwano kubalulekile. Sebenzisa ulwimi ekulula ukuluqonda kwaye ujongane ngqo neenkxalabo zabaphulaphuli bakho. Le ndlela ichanekileyo ayiphuculi kuphela ukusebenza kwenkcazo yesicwangciso kodwa inegalelo ekwakheni unxibelelwano olunamandla kunye nabathengi bakho.
Ngokubanzi, inkcazo yesicwangciso esijolise kumthengi esivumayo kwaye sijongane neemfuno ezizodwa zabaphulaphuli bakho sinokufaka isandla kakhulu ekwanelisekeni ngokubanzi. Gcina unxibelelwano lucacile kwaye lunxibelelene, ubonisa ukuzibophelela ekuphuculeni iinkonzo ukuze kuxhamle ubomi obuxakekileyo babathengi bakho.
2. Ingxelo yeSicwangciso esiSekwe kwiNgeniso
Enye indlela yokubonakalisa izicwangciso zakho zemali kukusebenzisa iingxelo zeqhinga lengeniso. Endaweni yolwimi oluntsokothileyo, unokuthetha into efana nale, "Sijonge ukonyusa ixabiso labaninizabelo ngokwandisa inzuzo ngomgca wethu omtsha wemveliso." Le ndlela inceda ekuboniseni ukuzibophelela kwakho ekukhuleni kwezemali ngendlela ecacileyo necacileyo. Endaweni yokusebenzisa ijargon, gxila ekuchazeni iinjongo zakho ngamagama alula.
Ngale ndlela, abachaphazelekayo banokusiqonda ngokulula isicwangciso sakho kunye namanyathelo owathathayo ukuphucula impumelelo yezemali. Ngokugxininisa injongo yokunyusa ixabiso labaninizabelo, uqaqambisa umba ophambili wesicwangciso sakho semali. Gcina unxibelelwano lwakho lufutshane kwaye lufikeleleke, uvumela abaphulaphuli ababanzi ukuba babambe iinjongo zakho ngokulula.
Ngaphaya koko, xa uxoxa ngokukhula kwemali, cinga ukusebenzisa ulwimi olulula kunye nendlela egxile kwingeniso ukuhambisa ngempumelelo izicwangciso zakho kunye neenjongo.
3. INkcazelo yeQhinga elisekwe kuPhuhliso lombono
Kuphuhliso lombono, kubalulekile ukwenza ingxelo echaza ngokucacileyo umbono wakho ukuba isicwangciso sakho sijolise ekusasazeni izimvo. Umzekelo, ukuba ungumdlali obalaseleyo kwicandelo lezothutho, ungawuchaza umbono wakho ngolu hlobo: "Singabaqalisi abaphambili kwezothutho, sizibophelele ekusunguleni izithuthi ezizinzileyo ezinceda ukwehlisa ukukhutshwa kwekhabhoni."
Undoqo kukucacisa umbono wakho ngendlela ekulula ukuba abanye bayiqonde. Ukuba ukusasaza izimvo kuyinjongo yakho, ingxelo ethe ngqo nenempembelelo inokuhambisa umyalezo wakho ngempumelelo. Njengomzekelo, ukuba ugxininiso lwakho lukwishishini lezothutho, unokuthi into efana nale, "Sikhokelela ekusungulweni kwezinto zothutho, ezizinikele ekuziseni izithuthi ezihambelana ne-eco-friendly ezinegalelo ekunciphiseni ukukhutshwa kwekhabhoni."
Xa usenza ingxelo yakho, cinga ngondoqo wombono wakho kunye nendlela ohambelana ngayo nesicwangciso sakho. Yenze ibe mfutshane kwaye ifikeleleke ukuze abaphulaphuli bakho bawubambe lula umbono. Nokuba uyi-a ishishini, umbutho, okanye umntu, ingxelo yombono eyenziwe kakuhle inokudlala indima ebalulekileyo ekudluliseleni iminqweno kunye neenjongo zakho kwabanye.
Indlela yokubhala iNgxelo yeSicwangciso esisebenzayo
Kukhangelo lwekamva eliyimpumelelo, inkcazo yesicwangciso esicacileyo nesifutshane sisebenza njengesikhanyiso kubasebenzi benkampani. Iquka isicwangciso sombutho seminyaka ezayo, inika isikhokelo esibambekayo senkqubela phambili.
Cinga Ngemilinganiselo Yokuziphatha: Ngaphambi kokuba ungene ekusetelweni usukelo, thatha umzuzwana ucingisise ngezona nqobo zisemgangathweni zombutho wakho. Ngena kwinkcubeko yenkampani kunye neenkolelo ezisisiseko ezibumba ubuni bayo. Ukuqonda la maxabiso kukuvumela ukuba wenze isiteyitimenti sesicwangciso esimiliselwe nzulu kwinjongo, siyenze ibe nentsingiselo ngakumbi kwaye ibe nefuthe.
Chonga Usukelo: Ucinga ngemilinganiselo yokuziphatha, qalisa ukucacisa usukelo lwakho oluphambili. Ukukhuthaza intsebenziswano ngokuququzelela intlanganiso yenkampani ngokubanzi ukubandakanya onke amalungu eqela kwinkqubo yokwenza izigqibo. Kunye, bonisanani ngeenjongo ezahlukeneyo ezihambelana nenjongo yenkampani. Ngophononongo oludibeneyo kunye neengxoxo, chaza injongo ehambelana kakuhle nesicwangciso soshishino sexesha elizayo.
Phuhlisa iQhinga leMveliso: Isandulela esibalulekileyo kwinkcazo yesicwangciso esomeleleyo kuphuhliso lwesicwangciso semveliso. Esi sicwangciso sidlulisela ixabiso leemveliso okanye iinkonzo ezinikezelwa yinkampani yakho. Ngokwenza inkcazo ecacileyo yemveliso yakho kunye nesicwangciso sayo sokuthengisa, ubeka isiseko sethemplate enamandla kwinkcazo yesicwangciso sakho.
Yila iNgxelo: Inkcazo yesicwangciso mayibe mfutshane, ijolise kwizivakalisi ezibini ukuya kwezithathu ezichaza injongo yakho ngobuchule. Qinisekisa ukuba ibandakanya izinto ezintathu ezibalulekileyo: inzuzo yokhuphiswano, injongo, kunye nobubanzi. Obu bufutshane buqinisekisa ukuba ingxelo yesicwangciso sakho sinefuthe kwaye kulula ukugaywa.
Hlaziyani kwakhona njengeQela: Phonononga ingxelo eyiliweyo njengeqela, niyiphonononga ukuze icace kwaye iyahambelana. Yenza naluphi na uhlaziyo oluyimfuneko ukuphelisa amagama angafanelekanga kwaye uqinisekise ukuba iinjongo zeshishini lakho zicace gca. Nje ukuba inkcazo yesicwangciso sakho sinxibelelane ngokufanelekileyo amandla apheleleyo ombutho wakho, ilungele ukwabelwana ngawo.
Shiya iMpendulo