Ukuphumelela kwimarike ethile, iinkokeli zoshishino zenza izicwangciso zokukhuphisana ukuze zigqithise abakhuphisana nabo. Oku kubandakanya ukwamkela iindlela ezibenza bahluke kwaye babanike inzuzo ezinzileyo. Kweli nqaku, siza kuphonononga imizekelo eyahlukeneyo yesicwangciso sokukhuphisana, kubandakanya iinkcazo zabo, kwaye sizihlele ngokweendidi zazo.
Ukuqonda ezi zicwangciso kubalulekile kwimpumelelo yeshishini, njengoko kuvumela iinkokeli ukuba zijonge izinto ezintsonkothileyo zentengiso yazo kwaye zenze izigqibo ezinolwazi ezinegalelo ekukhuleni kwenkampani yazo.
Ngokufumana ukuqonda kwiindlela ezahlukeneyo zokukhuphisana ezikhoyo, unokwenza indlela yakho ihambelane neemfuno kunye nemiceli mngeni yoshishino lwakho. Nokuba iyantlukwano, ubunkokeli beendleko, okanye into entsha, isicwangciso ngasinye sidlala indima ephambili ekubumbeni isikhundla sokhuphiswano lwenkampani. Sijoyine njengoko sicalula ezi zicwangciso zibe ngamagama alula, sizenza zifikeleleke kubo bonke abathanda ishishini elijolise ekuphuculeni ukuqonda kwabo amandla okhuphiswano.
Yintoni iQhinga loKhuphiswano?
Isicwangciso sokukhuphisana sisicwangciso sexesha elide esenziwa yinkampani ukuze ifike phambili kwabo bakhuphisana nabo kwimarike. Iinkokeli zoshishino ziza nezi zicwangciso ngexesha lemizamo yazo enkulu yokucwangcisa. Bazama ukufumana iindlela zokuba ngcono kunokhuphiswano lwabo ngokwenza izinto ezinjengokwenza iimveliso ezizodwa, ukuba namatyathanga obonelelo asebenzayo, okanye ukunika awona maxabiso aphantsi kubathengi. Emva koko, benza ukhetho olufanelekileyo lokuqaqambisa oko kubenza bahluke kwaye bahluke kwabo bakhuphisana nabo.
Xa sicinga ngeempawu ezidumileyo, sihlala sibona impumelelo yabo ngenxa yeemveliso zabo ezinkulu okanye ukufumaneka ngokubanzi. Kodwa ukuba sijongisisa, siya kufumana iqhinga lokukhuphisana elisebenza emva kwemiboniso. Esi sicwangciso sifana nemephu yendlela ekhokelele ezi mpawu ukuba zibe ziinkokeli kwiimarike.
Iindidi ezine zoKhuphiswano lweSicwangciso soShishino
Unjingalwazi weSikolo soShishino saseHarvard uMichael E. Porter uchonge iindlela ezine eziphambili ezisetyenziswa ziinkampani ukuze zifumane ukhuphiswano. Masizicazulule ngamagama alula:
1. IsiCwangciso soBukhosi kwiindleko
Ubunkokeli kwiindleko yindlela yoshishino apho inkampani isebenzisa izibonelelo zokuvelisa kwizinga elikhulu ukuba nexabiso eliphantsi kuneembangi zayo. Injongo kukuba ube ngoyena mvelisi unexabiso eliphantsi kushishino, ukunika inkampani inzuzo yokukhuphisana.
Ukwenza esi sicwangciso sisebenze, ishishini kufuneka libe likhulu kwaye libe namatyathanga obonelelo aqinileyo kunye nemijelo yokuhambisa. Imisebenzi emikhulu yenza ukuba inkampani ityale imali kakhulu ekwandiseni imveliso kunye nokufumana izinto ezikrwada, okukhokelela kwiindleko eziphantsi ngokuhamba kwexesha.
Esi sicwangciso sinceda inkampani ukuba itsale abathengi abazixabisayo kwaye igcine inzuzo ngokunikezela ngeemveliso okanye iinkonzo ngamaxabiso afikelelekayo kunabanye kwimarike.
Kuko konke, ubunkokheli beendleko imalunga nokusebenza ngokufanelekileyo kwimveliso, ukulawula iindleko ngobulumko, kunye nokubeka ishishini ngokwesicwangciso ukuze linike izisombululo ezilungele uhlahlo lwabiwo-mali, ekugqibeleni liqinisekisa ukhuphiswano kushishino.
2. Isicwangciso sobuNkokeli bokuMahluko
Kwisicwangciso sobuNkokeli bokuMahluko, injongo kukugqama kukhuphiswano ngokunikezela ngemveliso ekhethekileyo kunye nekhethekileyo. Oku kuthetha ukwenza imveliso yakho yahluke kwinto ethengiswa ngabanye. Iindlela zokwenza oku ziquka ukongeza iimpawu ezongezelelweyo, ukuqinisekisa ukuba umgangatho ubalasele, kunye nokuphucula indlela imveliso esebenza ngayo. Xa inkampani isebenzisa isicwangciso sobuNkokheli boMahluko, bahlala bethengisa imveliso yabo ngexabiso eliphezulu xa kuthelekiswa nabanye, okuthetha ukuba banokwenza inzuzo ethe kratya.
Khawufane ucinge ukuba uthengisa ifowuni, kwaye eyakho ineempawu ezingenayo enye ifowuni, njengebhetri ehlala ixesha elide okanye ikhamera ethatha imifanekiso emangalisayo ebumnyameni. Abantu banokuvuma ukuhlawula ngaphezulu kwifowuni yakho kuba yahlukile kwaye ingcono kunezinye.
Iinkampani ezilandela i Isicwangciso sobuNkokeli boMahluko zinjengeenkwenkwezi esibhakabhakeni - zikhazimla kwaye ziyaphawuleka. Ngokwahluka, banokucela imali eninzi kwiimveliso zabo, kwaye abantu bakulungele ukuhlawula kuba bekholelwa ukuba bafumana into ekhethekileyo. Oku kunceda inkampani ukuba yenze imali eninzi kwaye iphumelele ngakumbi kwimarike yokhuphiswano.
3. IQhinga lokuJolisa kwiindleko
Kwishishini, kukho isicwangciso esibizwa ngokuba sisicwangciso sokugxila kwiindleko. Kufana necebo lobunkokeli beendleko, kodwa ngokujija. Endaweni yokuzama ukuba yeyona nto inexabiso eliphantsi kuyo yonke indawo, ugxila kwiqela elinye labathengi. Oku kuthetha ukuba ujonge ukuba lolona khetho luphantsi kweendleko zelo qela likhethekileyo.
Ukwenza lo msebenzi, udinga isicwangciso esilumkileyo. Ufunda iimfuno zeqela elikhethiweyo kwaye wenze isicwangciso sokuthengisa kubo. Ngale ndlela, unokuchitha imali encinci kwiintengiso xa kuthelekiswa nokhuphiswano lwakho. Iqhinga kukulunga ngenene ekukhonzeni iimfuno zeli qela lithile.
Inzuzo enkulu ivela ekukwazi ukunika amaxabiso aphantsi. Kuba uchitha imali encinci ekuthengiseni, ungadlulisela ezo zonga kubathengi bakho. Bafumana isivumelwano esihle, kwaye usenza inzuzo ngenxa yokuba iindleko zakho ziphantsi. Yi win-win imeko.
Esi sicwangciso sogcino-mali ekujoliswe kulo siyindlela elumkileyo yokuba amashishini agqame kwaye aphumelele. Endaweni yokuzama ukukholisa wonke umntu, ugxininise ekwenzeni iqela elithile labathengi bonwabe ngokwenene ngokubanika oko bakufunayo ngexabiso eliphantsi.
4. FoiSicwangciso soMahluko
Isicwangciso esigxilileyo sokwahlula kubandakanya ukudala imveliso ekhethekileyo eyenzelwe iqela elithile labathengi, kunokuba uzame ukubhenela wonke umntu. Yiba nomfanekiso wenkampani esebenza kuphela nomkhosi okanye umthengisi wamalungu asebenza kwizikrufu kunye neebheringi zebhola zohlobo oluthile lomzi-mveliso. Nangona ezi shishini banokuba nesiseko sabathengi abancinci, bagqame kwiindawo zabo ezikhethekileyo.
Ngokomzekelo, thabatha ikontraka yasemkhosini esebenza ngokukhethekileyo kumkhosi oxhobileyo okanye umenzi wamalungu obonelela ngezikrufu neebheringi zeebhola eziyilelwe uhlobo oluthile lomzi-mveliso. Endaweni yokujolisa kwimakethi ebanzi, ezi nkampani zigxila ekuhlangabezaneni neemfuno ezahlukeneyo zecandelo elithile labathengi. Nangona isiseko sabathengi babo sinokulinganiselwa, ubuchule babo kunye nokugqwesa kwiinkalo zabo ezikhethekileyo kuyabehlula.
Esi sicwangciso sivumela ukuba bazenzele i-niche ngokwabo, bagxininise ekuhambiseni iimveliso eziphezulu kwiqela elizinikeleyo labathengi.
Imizekelo yeQhinga loKhuphiswano
Funda ngeendlela ezahlukeneyo amashishini aphumelelayo ngokusebenzisa amaqhinga okhuphiswano. Nantsi imizekelo emithathu yeqhinga lokhuphiswano:
1. Abathengisi abakhulu
Kwihlabathi lokuthenga, abathengisi abakhulu badlala umdlalo omkhulu. Ezi ziivenkile ezinkulu, njengalezo ozibona kuyo yonke indawo, ezisebenzisa isicwangciso esilumkileyo esibizwa ngokuba bubunkokeli beendleko ukuze uhlale phezulu. Makhe ndikuqhekeze.
Ubunkokeli beendleko bumalunga nokuba ulungile ngokwenene ekulawuleni iindleko ukuze ukwazi ukunika amaxabiso angcono. Abathengisi abakhulu, cinga ngeevenkile ezinobungakanani obukhulu obaziyo, sebenzisa esi sicwangciso sokuphumelela ukhuphiswano. Njani? Ewe, bathenga kwaye bathengise ngezixa ezikhulu kangangokuba bafumane amaxabiso akhethekileyo. Kufana naxa uthenga amashwamshwam amaninzi ngexesha elinye – ufumana ixabiso elingcono ngepakethi nganye.
Aba bathengisi bakhulu nabo banezwi kwindlela izinto ezihamba ngayo. Basebenzisa amandla abo ukwenza iindlela zokuthumela ngenqanawa, iindawo zokugcina, kunye nokuhambisa izinto ukusuka kwindawo ukuya kwenye zingabizi kakhulu kubo. Kufana nokuba noyena mdlali unamandla kumdlalo, kwaye ngenxa yokuba benobuchule kuwo, banokuthengisa izinto ngexabiso eliphantsi kunabanye.
Ke, kwixesha elizayo xa ukwivenkile enkulu, khumbula ukuba azikho zikhulu nje ngobukhulu kodwa nasekudlaleni umdlalo wemali ngobuchule – leyo yimfihlelo yazo yokunikela ngamaxabiso aphantsi kunabanye.
2. Customizable Gaming PCs
Kwihlabathi leekhompyuter zokudlala, abanye abakhi baye bafumanisa isicwangciso esibizwa ngokuba bubunkokeli bokuhlula. Le ndlela ibandakanya ukugxila kwindawo ethile yentengiso, ngakumbi abo bantu balungele ukutyala imali eninzi kwiinkqubo zemidlalo yekhompyuter ephezulu. Ezi PC zokudlala ziyaziwa ngokuba zombini ziyakwazi ukwenziwa kwaye zinexabiso. Iibrendi ziphakamisa iimpawu zomgangatho kunye nobungcali ukuchaza iindleko eziphezulu ezinxulumene nezi nkqubo.
Ezi khomputha zijongana nentengiso enkulu yabathandi bomdlalo wevidiyo abazimiseleyo ukuhlawula iprimiyamu kumava omdlalo omntu. Ugxininiso kukuvumela abasebenzisi ukuba benze iiseti zabo zokudlala ngokwezinto abazithandayo. Ngenxa yoko, ezi khomputha zokudlala zigqama ngokwemigaqo yokusebenza kunye neempawu, zibonelela ngendlela eyodwa kwaye zilungiselelwe amava okudlala.
Esi sicwangciso semarike sobunkokheli bokwahlula sidale i-niche yabakhi ababeka phambili umgangatho kunye nobungcali kwi-hardware yokudlala. Ngokujolisa kubathengi abafuna iinkqubo zokudlala ezikumgangatho ophezulu kunye nokukwazi ukwenza useto lwabo ngokwalo ngokubanzi, ezi mpawu ziye zazimisela kwindawo yokhuphiswano lweekhompyuter zokudlala.
3. Ukhenketho lwendalo
I-Eco-tourism lishishini elikhulu kwihlabathi jikelele, elitsala abantu abavela kwihlabathi liphela. Ezinye iinkampani ngoku zibonelela ngeeholide ezenzelwe abathengi abakhathalela indalo kwaye bazimisele ukuhlawula imali eyongezelelweyo ukuze babaleke. Ezi nkampani zijolise kwiqela elithile labathengi abaxabisa ukuzinza, ukudala amava akhethekileyo kunye nomgangatho ophezulu. Le ndlela yaziwa ngokuba sisicwangciso sokwahlula kugxilwe.
Kushishino lokhenketho olukhulu, kukho umkhwa okhulayo obhekiselele kuhambo olulungele indalo. Iinkampani ezithile ziyayiqaphela imfuno yabathengi ababeka phambili uzinzo kukhetho lwabo lokuhamba. Ezi nkampani zibonelela eli qela likhethekileyo ngokunika iiholide ezikhethekileyo ezihambelana nokusingqongileyo. Abathengi abazimisele ukuhlawula ngaphezulu kwiprimiyamu, amava azinzileyo baba ngabaphulaphuli ekujoliswe kubo iinkampani.
Isicwangciso sokugxila kwimarike ye-niche, kulo mzekelo, abahambi abaqaphela indalo, bavumela ezi nkampani ukuba zivelele kwaye zinikeze inkonzo ekhethekileyo. Ngokugxininisa kumgangatho kunye nozinzo, bayazahlula kwimarike yokhenketho ngokubanzi. Le ndlela yokusebenza ayifezekisi kuphela iimfuno ezithile zecandelo elithile labathengi kodwa ikwanegalelo ekukhuthazeni ngokubanzi kwezenzo ezilungele indalo kwicandelo lokhenketho.
Shiya iMpendulo