Ukuba ufuna ukungena kwishishini lentengiso yedijithali kwaye ufunde ukwenza intengiso yedijithali yasimahla kwi-intanethi ekhaya, akukho xesha lingcono kunangoku. Ngokutsho kophando, uqoqosho lwedijithali lukhula ngokuphindwe kathathu ngokukhawuleza kune-US GDP. EUnited States, abasebenzi bezoqoqosho lwedijithali bafumana i-avareji ye-114,275 yeedola ngonyaka, engaphezulu kwe-72% yabasebenzi belizwe.
Eli lelona xesha lilungileyo lokufunda ukuthengisa ngedijithali kwi-intanethi ukusuka kwintuthuzelo yekhaya lakho simahla, njengoko imisebenzi eyi-9 ukuya kwemi-5 inyamalala kakhulu, kwaye ukuthengisa ngedijithali kuphela kwendlela yokuhambisana nokuhamba kwemali.
Kuthatha ixesha elingakanani ukufunda intengiso yedijithali kwi-intanethi ekhaya?
Kungathatha iinyanga ukuba iziphumo zentengiso yakho yedijithali zivele. Kuya kufuneka unamathele kwisicwangciso sokuthengisa sedijithali malunga neenyanga ezintandathu ukuya kwezilishumi elinambini ngaphambi kokuba ufumane iziphumo ezinentsingiselo.
Ngaba ukuthengisa ngedijithali ngumsebenzi onzima?
Ukusebenza kwishishini lokuthengisa idijithali kunzima. Ikhuphisana kakhulu nabaphumeleleyo abaninzi abafuna ukungena kushishino kunezithuba. Ukwafuna kakhulu kwaye ukuze akhe umsebenzi ophumelelayo nohlawula imali eninzi, kufuneka akulungele ukusebenza ngokuzimisela kwaye abeke umngcipheko.
Ngaba ukuthengisa ngedijithali ngumsebenzi olungileyo?
Ukuthengisa ngedijithali ngumsebenzi okhula kwaye uguquke ngokukhawuleza. Ngokufumaneka kwamajelo onxibelelwano amatsha, imfuno yabasebenzi abaqeqeshiweyo yokuphendula imibuzo nayo iyanda. Olona hlobo lufanelekileyo kwikhondo lomsebenzi wokuthengisa ngedijithali ngumntu oneempawu ezithile zobuntu.
Iingcebiso zokuFunda iNtengiso yeDijithali simahla kwi-Intanethi ekhaya
Sidibanise iingcebiso zethu eziphezulu kubathengisi bedijithali abasakhulayo abafuna ukuqala imisebenzi yabo yokuthengisa idijithali namhlanje.
Umnqweno wokufunda
Ishishini lentengiso yedijithali likhula ngokukhawuleza kwaye likhuphisana ngendlela emangalisayo. Kulula kwiinkampani ukuxelela umahluko phakathi kwabaviwa abafuna ukufunda kunye nabo basendleleni. Eli shishini lifuna umdla kunye nomnqweno wokuphumelela.
Hlala unolwazi
Kuya kufuneka uhlale unolwazi ngeendaba zomzi mveliso ngokulandela eyona ntengiso yedijithali kunye neewebhusayithi eziphembelela imidiya yoluntu. Ngabadlali abakhulu abafana noGoogle, Facebook, kunye neTwitter rhoqo betshintsha algorithms kunye namaqonga entengiso ahlawulweyo, uya kumangaliswa ukuba awulandeli utshintsho lwamva nje.
IiNethiwekhi
Zijikeleze ngabantu abanetalente ngaphezulu kwakho. Abantu odibana nabo balunxibelelwano lwakho oluqhubekayo lwenkxaso xa usengxakini, bekunceda ukuba uvule iingcango zamathuba obungawazi ngenye indlela.
Yiya kwiintlanganiso zeshishini kunye neenkomfa kwindawo yakho ukunxibelelana nabanye abathengisi bedijithali kwaye uphucule izakhono zakho ngeendibano zocweyo kunye neentetho.
Iiprojekthi zabantu
Vavanya ezakho izimvo kwaye uphathe izimvo zeenkokheli zeshishini hayi nje njengevangeli. Kwishishini lentengiso yedijithali, ayisoloko imnyama namhlophe, ineendawo ezininzi ezingwevu phakathi kweendlela ezingcono nezinokusebenzela inkampani ngokwenene.
Wonke umthengisi wedijithali kufuneka abe nezicwangciso zomntu zokuvavanya iingcamango, zama inhlanhla kwiinkalo ezahlukeneyo (i-SEO, i-PPC, imidiya yoluntu, ukuthengiswa komxholo, njl.) kwaye ukwazi ukuthatha uxanduva lokuphumelela okanye ukungaphumeleli kweprojekthi.
Funda isigama
Abathengisi bedijithali kufuneka baqhelane nee-acronyms ezifana ne-PPC, i-SEM, kunye ne-SEO. Lawa magama ahluke kakhulu, kunye nokungaqondi kakuhle njengophawu olucacileyo lokuba unezakhono zabaqalayo kwaye ufuna uqeqesho olungakumbi. Ukukwazi ukuhlalutya amaphulo okuthengisa idijithali kunye nokuqonda oko kusebenzayo okanye akunjalo kuxhomekeke kubuchule bakho bokuqonda ulwimi lobugcisa bolu shishino.
Yakha ibhrendi yakho yobuqu
Ngaba unokuzicingela njengendawo ethandwayo yokuthengisa idijithali kodwa awunabo ubukho obubonakalayo kwi-intanethi? Ukuba ufuna ukubonisa umqeshi ukuba unokuphucula ukubonakala kwenkampani yakho, kufuneka uqale ubonise ukuba unokwenza uphawu lwakho lobuqu.
Ubukho obuqinileyo be-intanethi bunokuba sisigqibo phakathi kwabaviwa ababini abafake izicelo zomsebenzi ofanayo.
T uMphathi weNtengiso
Igama elidla ngokusetyenziswa ngu Moz's Rand Fishkin, ibhekisa ekuqondeni okusisiseko kwiinkalo ezininzi zentengiso, kodwa ubuchule obukhethekileyo kwizakhono ezikhethekileyo okanye ezibini.
Yinto eqhelekileyo ukuba iinkampani zifumane abagqatswa abanoluhlu olubanzi lwezakhono zentengiso yedijithali njengee-asethi ezixabisekileyo ngenxa yokudibana okubalulekileyo phakathi kwamajelo ahlukeneyo. Usenokuxhotyiswa ngcono ukuba ukhethe indlela yokugxila ngakumbi onokuthi ube yincutshe kuyo.
Yiba nerdy
Intengiso yedijithali ihlala ibonwa njengento entle kakhulu, kodwa ukunyaniseka, ihlala ibuchwephesha kwaye iqhutywa yidatha kunokuba singathanda ukuvuma. Esikhundleni sokuphuhlisa iiwebhusayithi ukusuka ekuqaleni, uya kubelana ngesicwangciso sakho sokuthengisa kunye neqela labaphuhlisi okanye abaqulunqi abajongene nokudibanisa iingcebiso zakho.
Ukuqonda okusisiseko kweHTML kunye noyilo lwegraphic kuya kukunceda ugqame kubaviwa abanolwazi oluncinci lobugcisa.
Iimetrics zinkosi
Ukuba ufuna ukuzahlula kudliwano-ndlebe, thetha nge-ROI yentengiso yephulo oye waqhuba ngokwakho. Kulula ukuthetha ngombono onika umdla oye wanceda ekuphuhliseni, kodwa inyaniso kukuba, imali iyathetha.
Kufuneka uqonde ngokwenene ukuba itshaneli nganye yokuthengisa isebenza njani kwaye zeziphi izifundo eziphambili.
iziQinisekiso
Ukuba ufuna ngokwenene ukugqama koontanga bakho kwishishini, ikhosi yokuthengisa eqinisekisiweyo yedijithali ifanelekile. Enye yeengxaki zeshishini lokuthengisa idijithali kukuba akukho zithintelo zokungena, oku kuthetha ukuba nabani na oqondayo isigama soshishino kakuhle unokufumana isikhundla kwinkampani.
Njengoko eli shishini likhula, abaqeshwa baba krelekrele ngakumbi, nto leyo eyahlula umviwa okwaziyo ukuthetha. Nangona kunjalo, oku kunokuba yimpazamo enkulu kwinkampani.
Sincoma kwakhona:
- I-13 yeSidanga seNtengiso yeDijithali eBalaseleyo ngo-2020
- Iiklasi zeNtengiso yeDijithali kwi-Intanethi
Shiya iMpendulo