Kwizifundo zentengiso ye-intanethi kunye nedijithali kunye neeklasi, uya kufunda ukutsala abathengi kwaye ubaqinisekise ukuba bathenge kwaye basebenzise imveliso okanye inkonzo yakho. Ukuthengisa ngumsebenzi obalulekileyo kuwo nawuphi na umbutho, nokuba mkhulu okanye omncinci. Ukuba ufunda ngezi zihloko zentengiso zibalulekileyo kolu luhlu lwezifundo zentengiso ye-Intanethi, i-resume yakho iya kuthathwa isiwe kwinqanaba elilandelayo kungekudala. Kubalulekile ke ngoko ukuba ufunde ukuthengisa ngedijithali kwi-intanethi ukusuka kubuhle bekhaya lakho. Unokukhetha kwiintlobo ezininzi zentengiso yedijithali ekhoyo kolu luhlu lwezifundo zentengiso yedijithali kwi-intanethi.
Ukuthatha izifundo zokuthengisa kwi-Intanethi kubalulekile kulwandiso lweshishini lakho. Zininzi iintlobo zezifundo zentengiso yedijithali kunye nezifundo onokuthi uzithathe kwi-intanethi ukusuka kubuhle bekhaya lakho. Akukho ndlela ikhethekileyo yokufunda ukuthengisa idijithali kwi-intanethi ekhaya. Ekuphela kwento ekufuneka uyenzile kukuphanda uhlobo oluthile lwekhosi yentengiso yedijithali kwi-intanethi kwaye uqale ikhosi.
Eli nqaku lenziwe ngu Hlala unolwazi Iqela to ikunika isishwankathelo seentlobo zezifundo zentengiso yedijithali kwi-intanethi ekhoyo kunye nendlela onokufunda ngayo ukuthengisa ngedijithali kwi-intanethi ukusuka kwintuthuzelo yekhaya lakho. Jonga nje uluhlu lwethu lwezifundo zentengiso ye-intanethi kunye nezifundo.
Ngaba iikhosi zentengiso yedijithali kaGoogle kunye neeklasi ezikwi-intanethi simahla?
Phuhlisa umsebenzi wakho wokuthengisa kwi-intanethi okanye wedijithali nabani na ovela kuluhlu lwezifundo zasimahla zeDijithali zikaGoogle kunye neeklasi, ezibandakanya yonke into ukusuka kwi-SEO ukuya kwintengiso yemidiya yoluntu, njl.
Iqonga ledijithali likaGoogle elivuliweyo lisimahla kwaye kufuneka nje ubhalise.
Uyifunda njani intengiso yeDijithali kwi-intanethi ekhaya
Ukufunda ukuthengisa ngedijithali akusiyo isayensi ye-rocket. Kukho iintlobo ezininzi zezifundo zentengiso yedijithali umntu anokuzithatha kwi-intanethi; ezi klasi zinokuthathwa kubuntofontofo bekhaya lakho; akukho mfuneko yokuba ube nolwazi lwangaphambili ngayo nantoni na; konke okufuneka ukwenze kukukhangela uhlobo lwekhosi yentengiso yedijithali ofuna ukuyifunda kubuntofontofo bekhaya lakho kwaye ufunde ngeemfuno zayo; xa usenza ezi mfuno zifumaneke, akukho kukunqanda ekuthatheni iiklasi zakho zentengiso yedijithali kwi-intanethi.
Ingakanani intengiso yedijithali kwiiklasi okanye izifundo ze-intanethi?
Iiklasi zeNtengiso yeDijithali ekhokelela kwibhaso yeNanodegree ixabisa i-537 yeedola ukuba uneenyanga ezi-3 zokufikelela kwikhosi kwi-Intanethi, okanye unokuhlawula i-199 yeedola ngenyanga ukuba ufunda ngesantya sakho kunye nokuguquguquka. I-$ 537 yenkqubo epheleleyo yokuntywiliselwa kweNanodegree, ukufikelela kwiinyanga ezi-3. Hlawula i-199 yeedola ngenyanga kwaye ufunde ngesantya sakho.
Iiklasi zeNtengiso yeDijithali kwi-Intanethi
Jonga olu luhlu lwezifundo zasimahla ze-intanethi kunye neeklasi zokwakha izakhono zakho zokuthengisa zedijithali:
Umngeni wokuThengisa ngeGoogle kwi-Intanethi
Kwiminyaka eyi-8 edlulileyo, ngaphezulu kwe-100,000 yabantu abavela kumazwe angaphezu kwe-100 bathathe inxaxheba kumngeni wentengiso ye-Intanethi kaGoogle. Yikhosi ekwi-intanethi eneemodyuli eziquka intengiso yedijithali, intengiso ye-injini yokukhangela, intengiso ye-injini yokukhangela, imizobo, iselula, intlalontle, uhlalutyo, kunye nentengiso yevidiyo 'enye yezona zifundo zigqibeleleyo zabaqalayo. Nangona kunjalo, ikwahlukile kuba uGoogle ubonelela abafundi ngebhajethi ye-AdWords yeedola ezingama-250 ukuqala iphulo lentengiso ye-intanethi yenkampani okanye engenzi nzuzo kwiiveki ezintathu. Inzuzo. Abadlali abaphezulu banokuphumelela amabhaso kaGoogle.
Ukuba ujonge ikhosi yentengiso yedijithali yasimahla ekwi-intanethi enembono yokhuphiswano kunye nento yamava okwenyani, olu lukhetho oluhle.
KwiYunivesithi yePPC yeWordStream
IYunivesithi yasePPC sisixhobo sokufunda sasimahla kwi-intanethi ngokupheleleyo esenziwe yinkampani yam iWordStream ukukunceda uphuhlise iPPC yakho kunye nezakhono zentengiso yedijithali. Sinokufikelela kumawaka eeakhawunti ezichitha iibhiliyoni zeedola kwintengiso yePPC, kwaye kule minyaka idlulileyo siye safumanisa ukuba amashishini amancinci naphakathi anobunzima bokulawula iiakhawunti zawo ngenzuzo kwaye abanike iziphumo ezilungileyo. Imijelo emithathu ibonelela ngomyalelo kwabaqalayo kunye nabaphambili kunye neemodyuli ezongezelelweyo zentengiso yentlalo.
Unokufikelela kwiiwebinars ezininzi kunye namaphepha amhlophe ukuphucula uqeqesho lwakho lwentengiso yedijithali. Ngaphezu kwako konke, yonke into ilungiselelwe izixhobo eziphathwayo, ukuze ufunde ekuhambeni ukuba unexesha!
Social Media Quickstarter Digital Marketing Course
UQhagamshelwano oluQhelekileyo lweendaba zoluntu olukhawulezayo luqaqambisa amathuba okudibanisa i-imeyile kwintengiso yemidiya yoluntu ukuze kwandiswe ifuthe lazo omabini amajelo. Kuluhlu lwezifundo zesinyathelo ngesinyathelo, abafundi banokufunda amaqhinga okuthengisa idijithali kwi-LinkedIn, i-Pinterest, i-Facebook, i-Twitter, i-Instagram, i-Google+, i-YouTube, iiblogi, kunye ne-SEO ye-intanethi kunye neendawo zokukala. Indlela iikhosi ezicwangciswe ngayo izenza zigqibelele kwabaqalayo kunye namacandelo afana namagama kunye nemiyalelo, idityaniswe nemizekelo ebonakalayo yezifundo ezisebenzayo.
Ikhosi yeNtengiso yeDijithali yangaphakathi kunye neSiqinisekiso esisemthethweni
I-HubSpot Academy ibonelela ngekhosi yentengiso yedijithali ebanzi ngokumangalisayo ngoku inabafundi abangaphezu kwama-3000 abathatha inxaxheba kwi-Udemy. Ngaphezulu kweeyure eziyi-4.5 zeeklasi zentengiso yedijithali kwizifundo ezingama-38 zibandakanyiwe kwixabiso elifikelelekayo lekhosi yasimahla.
Abathathi-nxaxheba bafunda iziseko zokuthengisa ezingaphakathi, i-SEO, amaphepha okufika, ukubhloga, ukulungiswa kokuguqulwa, ukunyuswa okukhokelayo, kunye nokuthengisa i-imeyile kunye nokusebenza kunye kunye neqhinga elihambelanayo nelisebenzayo lokuthengisa. Emva koviwo lwesatifikethi, abaphumeleleyo baya kufumana ibheji kwi-resume yabo okanye kwiprofayili ye-LinkedIn ukuze babonise ukuba baye bandisa izakhono zabo zokuthengisa kunye ne-HubSpot Academy.
I-Alison diploma yasimahla kwi-E-Business
UAlison luluntu olukhulu lokufunda kwi-Intanethi olunabasebenzisi ababhalisiweyo abangaphezu kwezigidi ezithandathu. Iikhosi ezisekelwe kwimigangatho kunye neziqinisekisiweyo zinikezelwa ngaphandle kwentlawulo. U-Alison waphuhliswa ngo-2007 nguMike Feerick ngezifundo zasimahla ze-intanethi kwaye wayengumboneleli okhokelayo we-MOOC (iMassive Open Online Course).
Namhlanje ungasebenzisa ithuba lekhosi yeNtengiso yeDijithali yasimahla yokuphucula ulwazi lwakho ekuphuculeni ukukhangela, ukuhlaziya uGoogle kunye neAdWords, ukubekwa iliso kwiphulo kunye nokudibanisa, ukuhlalutya izibalo zokuthengisa kunye nokulinganisa idijithali, njl.
Kwaye ke, ukuba ufuna ukuzenza uxabiseke kumbutho (kubandakanywa nokuqalisa kwakho), kufuneka ufunde ukwenza inkqubo!
Shiya iMpendulo