Ukumaketha kwedijithali kuyinkambu ekhula ngokushesha evumela abakhangisi ukuthi basebenzise ubuchwepheshe obuthuthukayo ukuze baxoxe izindaba futhi bakhuthaze imikhiqizo ngempumelelo. Ukwakha umsebenzi wokumaketha ngedijithali kungaba nomvuzo futhi kube nezimo.
Ukuphishekela umsebenzi wokumaketha ngedijithali kunenzuzo enkulu futhi kukuhlinzeka ngamathuba engeziwe. Uma ucabanga ngale ndlela, le bhulogi izokuqondisa olwazini olubalulekile ukuze uqale uhambo lwakho, okuhlanganisa namakhono abalulekile adingekayo ukuze uphumelele emsebenzini wokukhangisa ngedijithali.
Ukumaketha kwedijithali kuhilela ukusebenzisa iziteshi zedijithali, njenge-inthanethi nenkundla yezokuxhumana, ukuze uxhumane nezithameli futhi ukhuthaze imikhiqizo noma amasevisi. Kuyinkundla ethokozisayo lapho ubuciko buhlangana khona nobuchwepheshe, bunikeza uhla lwamathuba kubantu abafuna umsebenzi oguquguqukayo nozuzisayo.
Njengoba ubuchwepheshe buqhubeka nokuthuthuka, ukumaketha kwedijithali kuhlala kuhamba phambili ekufinyeleleni nasekuheheni izethameli eziqondiwe.
Ukuze uphumelele ekukhangiseni okudijithali, kubalulekile ukuthuthukisa amakhono ezindaweni ezifana nokuphathwa kwenkundla yezokuxhumana, ukuthuthukiswa kwenjini yokusesha (SEO), ukudalwa kokuqukethwe, nokuhlaziya idatha.
Lawa makhono avumela ochwepheshe ukuthi bazulazule endaweni yedijithali ehlala ishintsha futhi balethe amasu okuthengisa asebenzayo. Kungakhathaliseki ukuthi ungumuntu osaqalayo noma othile ofuna ukuthuthukisa amakhono akhona, ukuqonda izisekelo zokumaketha kwedijithali kuyisinyathelo sokuqala sokwakha umsebenzi ophumelelayo kule mboni esheshayo nenamandla.
Iyiphi Indlela Engcono Kakhulu Yokumaketha Kwedijithali?
Ukunquma ngesu elisebenza kahle lokumaketha kwedijithali akuqondile, njengoba kuncike ezintweni ezifana nohlobo lwebhizinisi, umkhiqizo ohlose ukuwuphromotha, kanye nezithameli ezihlosiwe.
Noma kunjalo, inketho eyodwa egqamayo elungele izimo ezahlukahlukene ukumaketha kokuqukethwe. Le ndlela ithandwa yizinhlangano eziningi ngenxa yokonga kwayo kwezindleko kanye nokuhlaba umxhwele buyela kutshalomali.
Ukuthengisa okuqukethwe kubandakanya ukudala nokwabelana ngokuqukethwe okubalulekile ukuze uhehe futhi ubandakanye izethameli eziqondiwe. Lokhu okuqukethwe kungase kube ngendlela yokuthunyelwe kwebhulogi, izindatshana, amavidiyo, noma izibuyekezo zenkundla yezokuxhumana.
Ngokungafani nokukhangisa okuvamile, ukumaketha okuqukethwe kugxile ekunikezeni ulwazi oluwusizo nokwakha ubudlelwano namakhasimende kunokuphromotha ngokuqondile umkhiqizo noma isevisi.
Enye yezinzuzo ezibalulekile zokumaketha okuqukethwe ukufinyeleleka kwakho. Ayidingi isabelomali esikhulu ukuze udale okuqukethwe okufundisayo nokuhehayo okuthinta izethameli.
Ukwengeza, ukumaketha okuqukethwe kufakazele ukuletha imbuyiselo enkulu ekutshalweni kwezimali, okwenza kube ukukhetha okukhangayo kumabhizinisi afuna ukukhulisa imizamo yawo yokumaketha.
Kungani Wonke Umuntu Engene Kwi-Digital Marketing?
I-Digital marketing ithola ukuduma ngoba isebenza ngendlela ehlukile kunokukhangisa okujwayelekile. Esikhundleni sokubhoboza wonke umuntu ngemilayezo, ingaqondisa amaqembu athile abantu abangaba nentshisekelo emkhiqizweni othile. Lokhu kusho umzamo omoshekayo omncane kanye nethuba elengeziwe lokufinyelela amakhasimende alungile.
Ekukhangiseni okuvamile, njengezikhangiso ze-TV noma amabhodi amakhulu, izinkampani zithumela umlayezo wazo kuwo wonke umuntu, ngethemba lokuthi kuzodonsa ukunaka kothile.
Kodwa ukumaketha kwedijithali kufana nokukhomba indawo lapho ufuna khona. Ungakhetha ukuthi ubani obona izikhangiso zakho ngokusekelwe kulokho abakuthakaselayo, ukuziphatha, noma izibalo zabantu.
Le ndlela ehlosiwe yonga isikhathi nemali. Izinkampani akudingeki zichithe imali engaka ekufinyeleleni abantu abangenantshisekelo. Futhi, bangakwazi ukulandelela ukuthi izikhangiso zabo zenza kahle kangakanani ngesikhathi sangempela futhi benze izinguquko uma kudingeka. Kufana nokuba ne-GPS yokukhangisa, ehlala ilungisa ukuze ikufikise endaweni oya kuyo ngokushesha nangempumelelo kakhudlwana.
Ukumaketha kwedijithali kunikeza imbuyiselo ephezulu ekutshalweni kwezimali ngoba kunembe kakhulu futhi kuyavumelana nezimo. Esikhundleni sokuthemba okungcono kakhulu, izinkampani zingakwazi ukwenza amasu futhi zivumelanise imizamo yazo yokumaketha ukuze zifinyelele abantu abalungile ngesikhathi esifanele. Njengoba abantu abaningi bechitha isikhathi ku-inthanethi, ukumaketha kwedijithali kuba semqoka kakhulu ukuze amabhizinisi aphumelele emakethe yanamuhla.
Funda futhi: Izifundo eziyi-13 ezihamba phambili zeDigital Marketing Degree
Umthelela Okhulayo Wokumaketha Kwedijithali
Emhlabeni wanamuhla, abantu abangaphezu kwezigidigidi ezinhlanu basebenzisa i-inthanethi—lokho okungamaphesenti angama-64 abantu emhlabeni. Futhi qagelani? Lesi sibalo kulindeleke ukuthi sikhule, sifinyelele cishe ezigidini eziyizinkulungwane ezingu-6.54 ngo-2025.
Ngakho-ke, kusho ukuthini lokhu ngokumaketha kwedijithali?
Hhayi-ke, akukhona nje ngenkundla yezokuxhumana, ama-imeyili, nalezo zikhangiso ozibonayo uma useshela okuthile ku-inthanethi. I-Digital marketing ivula amaphiko ayo ukuze ihlanganise izindawo eziningi. Cabanga ngalokhu: amaphodikasti, amavidiyo, nedatha ehlaziyayo ukuze uqonde ukuthi abantu bathanda ini nabayifunayo.
Zicabange uku-inthanethi. Ukumaketha kwedijithali kufana nomlingo odonsa amaqhinga ukuze ubambe ukunaka kwakho. Akukhona nje mayelana Izikhangiso ze-Facebook noma ze-Google; manje, kumayelana namaphodikasti athakazelisayo namavidiyo akhangayo akwenza uyeke ukuskrola.
Futhi nansi imfihlo: ngokubheka idatha, abakhangisi bangathola ukuthi yini oyijabulelayo futhi bakubonise okuningi kwakho. Kufana nokuba nomthengi owazi izinto ozithandayo! Ngakho-ke, ububanzi bokumaketha kwedijithali buba bukhulu, bufinyelela amakhona e-inthanethi amaningi futhi kuqinisekiswa ukuthi ubona izinto ozozithanda.
Izinzuzo Zomsebenzi Wokumaketha Kwedijithali
Ukukhetha umsebenzi wokumaketha ngedijithali kunikeza izinzuzo eziningi.
Okokuqala, kunethuba lokuhola imali eningi. Abadayisi bedijithali bafunwa kakhulu, futhi bathola amakhomishini amahle ngomkhiqizo ngamunye odayisiwe.
Ngamakhono afanele nolwazi, ungaxoxisana ngeholo elihle lokuqala elibonisa impumelelo yakho.
Ukwengeza, ukumaketha kwedijithali kuveza amathuba amaningi okukhula komsebenzi. Kusimo sedijithali esithuthuka ngokushesha, ukuphepha kwemisebenzi kubaluleke kakhulu. Njengoba abantu abaningi beshintsha imikhuba yabo yokusebenzisa imidiya ku-inthanethi, isidingo sabasebenzi bokumaketha kwedijithali siyaqhubeka sikhula kancane kancane. Lo mkhuba uqinisekisa imakethe yemisebenzi ezinzile futhi ekhulayo kulo mkhakha.
Ngaphezu kwalokho, ukumaketha kwedijithali kunikeza ukuhlukahluka. Ngokungafani nobuchwepheshe obuthile obudinga imfundo ebanzi ehlelekile, ukumaketha kwedijithali kufinyeleleka kubantu abanezizinda ezihlukahlukene.
Awudingi iziqu ezithile ukuze ungene kulo mkhakha. Kunezifundo eziningi ze-inthanethi ezithengekayo ezitholakalayo ezingakunikeza amakhono adingekayo nolwazi ukuze uphumelele ekukhangiseni ngedijithali, okukwenze kube inketho ekhangayo kulabo abafuna ushintsho lomsebenzi noma ukungena embonini eguqukayo.
Amakhono Abalulekile Wokuthola Umsebenzi Njengomaketha Wedijithali
Abadayisi bedijithali badinga ukuba nengxube yamakhono obuchwepheshe nathambile. Amakhono ezobuchwepheshe ahlanganisa ukwazi ngezinto ezifana nokumaketha okuhlangene, ukumaketha kokuqukethwe, ukumaketha nge-imeyili, ukukhangisa kokukhokha ngokuchofoza (i-PPC), izibalo zokumaketha, ukulungiselelwa kwenjini yokusesha (i-SEO), ukumaketha kwenkundla yezokuxhumana, nokuhlaziywa kwedatha.
Ngakolunye uhlangothi, amakhono athambile ekukhangiseni kwedijithali amayelana nokuba nobuciko, ukucabanga ngendlela ehlelekile, ukubhala okuhle kanye amakhono wokuxhumana, kanye nokuzivumelanisa nezimo. Uma usebenza kulawa makhono futhi ungawakhombisa ngezibonelo ezikuphothifoliyo, unethuba elihle lokuthola umsebenzi njengomaketha wedijithali.
Kukhona nezinto eziyisi-7 ezibalulekile okufanele uzikhumbule lapho wenza ukumaketha kwedijithali. Lezi zibizwa ngokuthi ama-7 Cs:
- ikhasimende: Hlala ugxile ekhasimendeni, uqonde ukuthi lithandani nokuthi lizithenga kanjani izinto. Lokhu kusiza ekwenzeni imilayezo amakhasimende angahlobana nayo.
- Okuqukethwe: Dala okuqukethwe kwekhwalithi enhle ngezindlela ezahlukahlukene ezithandwa izinjini zokusesha.
- Context: Qonda isimo izethameli zakho ezikuso futhi uqiniseke ukuthi umlayezo wakho uyalingana. Cabanga ngalokho abakufunayo nalokho okwenzeka emhlabeni.
- Community: Zibandakanye nezithameli zakho ngokwemvelo nangokusobala ngaphandle kokubahlupha kakhulu.
- Lula: Yenza kube lula kumakhasimende ukusebenzisa imikhiqizo noma amasevisi akho. Bheka ukuthi ungenza kanjani izinto zibe lula kubo.
- Ukubumbana: Gcina izinga elifanayo lekhwalithi namanani kuzo zonke izinkundla lapho ibhizinisi lakho likhona.
- Ukuguqulwa: Linganisa ukuthi imizamo yakho yokumaketha iphumelele kangakanani ngokulandelela izenzo ezithathwa amakhasimende, njengokuthenga noma ukubhalisela izincwadi zezindaba. Lokhu kukusiza ukuthi ubone ukuthi amasu akho ayasebenza yini.
Funda futhi: Izifundo eziyi-13 ezihamba phambili zeDigital Marketing Degree
I-Digital Marketing Careers
Emhlabeni omkhulu wokumaketha kwedijithali, kunezindlela eziningi zemisebenzi ongazihlola. Ungangena ezindimeni ezifana nomthengisi weselula, Search injini (SEO) umphathi, uchwepheshe wemidiya okhokhelwayo, umbhali wokuqukethwe kwedijithali, umthuthukisi wewebhu, umhlaziyi wedatha, umklami wezithombe zedijithali, umkopishi, Ukucinga Engine Marketing (SEM) umphathi, nokunye okuningi.
Ngaphezu kwalokho, izinketho zakho zidlulela ngale kwemikhawulo yomsebenzi wendabuko. Wamukela umzila ozimele, ungasebenza ukude njengonomadi wedijithali. Leli lungiselelo eliguquguqukayo alivezi nje kuphela amaphrojekthi ahlukahlukene anamakhasimende ahlukene kodwa futhi likunikeza inkululeko yokulolonga owakho umsebenzi.
Isiphetho
Uma unamakhono okuklama, ukubhala ngokukopisha, ukuphatha ukumaketha, noma ukuthuthukiswa kwewebhu, unesisekelo esihle sokuba ngumkhangisi wedijithali. Nokho, kusekuningi okufanele ukufunde ngaphambi kokuthi uqale ukumaketha kwakho kwedijithali umsebenzi. Cabangela ukubhalisa esifundweni sokumaketha esidijithali esivela esikhungweni esihloniphekile ukuze uzihlomise ngamathuluzi adingekayo empumelelo.
Amanyuvesi amaningi nezikhungo zemfundo zinikeza izinhlelo zezitifiketi zokumaketha ezigxila ekuziphatheni kwamakhasimende edijithali namasu asebenzayo okufinyelela nokubandakanya izethameli eziqondiwe. Lezi zinhlelo zihlinzeka ngolwazi olukhethekile namakhono emikhakheni ehlukahlukene ebalulekile yokuthengisa, njengokumaketha kwabathengi, ukubeka, ukuphathwa kwebhizinisi, ukusatshalaliswa, ukumaketha okuqondisiwe, kanye nokunqoba izinselelo ze-e-commerce. Enye inketho ukuthola isitifiketi sokuphatha ibhizinisi, esingakusiza ufunde ukuthi ungabhekana kanjani namaklayenti ngempumelelo.
Ngokuthatha isifundo sokumaketha kwedijithali, uzothola imininingwane ebalulekile nolwazi olusebenzayo oluzothuthukisa ukuzethemba kwakho nekhono kulo mkhakha. Lokhu kutshalwa kwezimali emfundweni yakho kungathuthukisa kakhulu amathuba akho omsebenzi futhi kukulungiselele impumelelo emhlabeni oguquguqukayo wokumaketha kwedijithali. Ngakho-ke, noma ngabe ungumakadebona noma usanda kuqala, ukubhalisa esifundweni sokumaketha okudijithali kuyisinyathelo esihlakaniphile sokuvula indlela yomsebenzi onomvuzo kulo mkhakha ohlale uvela.
shiya impendulo