Ezifundweni nasezifundweni zokumaketha eziku-inthanethi nezedijithali, uzofunda ukuheha amakhasimende futhi uwakholise ukuthi athenge futhi asebenzise umkhiqizo noma isevisi yakho. Ukuthengisa kuwumsebenzi obalulekile kunoma iyiphi inhlangano, enkulu noma encane. Uma ufunda ngalezi zihloko ezibalulekile zokumaketha kulolu hlu lwezifundo zokumaketha eziku-inthanethi, ukuqhubeka kwakho kuzothathwa kuyiswe ezingeni elilandelayo ngokushesha. Ngakho-ke kubalulekile ukuthi ufunde ukumaketha kwedijithali ku-inthanethi ngokunethezeka kwekhaya lakho. Ungakhetha ezinhlotsheni eziningi zokumaketha kwedijithali ezitholakala kulolu hlu lwezifundo ze-digital marketing online.
Ukuthatha izifundo zokumaketha ku-inthanethi kubalulekile ekwandiseni ibhizinisi lakho. Kunezinhlobo eziningi zezifundo zokumaketha ezidijithali kanye nezifundo ongazithatha ku-inthanethi kusukela ekunethezekeni kwekhaya lakho. Ayikho indlela ekhethekile yokufunda ukumaketha kwedijithali ku-inthanethi ekhaya. Okufanele ukwenze ukucwaninga uhlobo oluthile lwezifundo ze-digital marketing online bese uqala izifundo.
Lesi sihloko sidalwe ngabakwa Hlala Unolwazi Iqembu to ikunikeza isifinyezo sezinhlobo zezifundo zokuthengisa zedijithali ezitholakalayo nokuthi ungafunda kanjani ukumaketha kwedijithali ku-inthanethi ngokunethezeka kwekhaya lakho. Vele ubheke uhlu lwethu lwezifundo zokuthengisa eziku-inthanethi nezifundo.
Ingabe izifundo ze-Google digital marketing kanye namakilasi aku-inthanethi amahhala?
Thuthukisa umsebenzi wakho wokumaketha ku-inthanethi noma wedijithali nanoma ubani ovela ohlwini lwezifundo zamahhala ze-Google Digital Marketing namakilasi, ahlanganisa yonke into kusukela ku-SEO kuya ekukhangiseni kwenkundla yezokuxhumana, njll.
Inkundla yedijithali evuliwe ye-Google imahhala futhi udinga nje ukubhalisa.
Ungafunda kanjani ukumaketha kweDijithali online ekhaya
Ukufunda ukumaketha kwedijithali akuyona isayensi ye-rocket. Kunezinhlobo eziningi zezifundo zokumaketha ezidijithali umuntu angazithatha ku-inthanethi; lamakilasi angathathwa ngokunethezeka kwekhaya lakho; awudingi ukuba nolwazi lwangaphambili lwanoma yini; okudingeka ukwenze ukucinga uhlobo lwezifundo ze-digital marketing ofuna ukuzifunda endaweni yokunethezeka yekhaya lakho futhi ufunde mayelana nezidingo zayo; lapho wenza lezi zidingo zitholakale, akukho okukuvimbayo ekuthatheni amakilasi akho okuthengisa ngedijithali ku-inthanethi.
Yimalini amakilasi noma izifundo eziku-inthanethi zokumaketha kwedijithali?
Amakilasi Okumaketha Kwedijithali aholela kumklomelo we-Nanodegree abiza u-$537 uma unezinyanga ezi-3 zokufinyelela esifundweni ku-inthanethi, noma ungakhokha u-$199 ngenyanga uma ufunda ngejubane lakho kanye nokuvumelana nezimo. U-$537 wohlelo lokucwiliswa ngokuphelele lwe-Nanodegree, ukufinyelela kwezinyanga ezi-3. Khokha u-$199 ngenyanga futhi ufunde ngejubane lakho.
Digital Marketing Amakilasi Online
Bheka lolu hlu lwezifundo zamahhala eziku-inthanethi namakilasi ukuze wakhe amakhono akho okuthengisa edijithali:
I-Google Online Marketing Challenge
Eminyakeni engu-8 edlule, abantu abangaphezu kuka-100,000 abavela emazweni angaphezu kuka-100 babambe iqhaza kunselelo ye-Google yokumaketha ku-inthanethi. Kuyisifundo esiku-inthanethi esinamamojula ahlanganisa ukukhangisa kwedijithali, ukumaketha kwenjini yokusesha, ukukhangisa kwenjini yokusesha, ihluzo, iselula, yezenhlalo, i-analytics, nokukhangisa ngevidiyo 'esinye sezifundo eziphelele kakhulu zabaqalayo. Nokho, futhi kuhlukile ngokuthi i-Google inikeza abafundi ibhajethi ye-AdWords engu-$250 ukuze baqale umkhankaso wokukhangisa ku-inthanethi wenkampani noma engenzi-nzuzo emasontweni amathathu. Inzuzo. Abadlali abaphezulu bangakwazi nokuwina imiklomelo ye-Google.
Uma ufuna isifundo samahhala se-inthanethi sokumaketha kwedijithali esinombono wokuncintisana kanye nesici sokuhlangenwe nakho kwangempela, lena inketho enhle.
I-WordStream's PPC University
I-PPC University iyisisetshenziswa sokufunda ku-inthanethi samahhala ngokuphelele esakhiwe inkampani yami i-WordStream ukukusiza uthuthukise i-PPC yakho namakhono okuthengisa ngedijithali. Sikwazi ukufinyelela izinkulungwane zama-akhawunti asebenzisa izigidigidi zamaRandi ekukhangiseni kwe-PPC, futhi phakathi neminyaka sithole ukuthi amabhizinisi amancane naphakathi nendawo anobunzima bokuphatha ama-akhawunti awo ngenzuzo futhi abanike imiphumela engcono kakhulu. Ukusakazwa okuthathu kunikeza imiyalelo kwabaqalayo nabathuthukile kanye namamojula engeziwe okukhangisa komphakathi.
Ungakwazi futhi ukufinyelela kuma-webinars ambalwa namaphepha amhlophe ukuze uthuthukise ukuqeqeshwa kwakho kokumaketha kwedijithali. Ngaphezu kwakho konke, yonke into ilungiselelwe amadivayisi eselula, ukuze ukwazi ukufunda usohambeni uma unesikhathi!
I-Social Media Quickstarter Digital Marketing Course
Isiqalisi esisheshayo senkundla yezokuxhumana ye-Constant Contact sigqamisa amathuba okuhlanganisa i-imeyili ekukhangiseni kwenkundla yezokuxhumana ukuze kwandiswe umthelela wazo zombili iziteshi. Ochungechungeni lwezifundo zesinyathelo nesinyathelo, abafundi bangakwazi ukufunda amasu okumaketha edijithali e-LinkedIn, Pinterest, Facebook, Twitter, Instagram, Google+, YouTube, blogs, kanye ne-SEO eku-inthanethi kanye nezingosi zokulinganisa. Indlela izifundo ezihlelwe ngayo izenza ziphelele kwabaqalayo abanezingxenye ezifana namagama nemiyalelo, kuhlanganiswe nezibonelo ezingokoqobo zezifundo ezisebenzayo.
I-Inbound Digital Marketing Course Plus Isitifiketi Esisemthethweni
I-HubSpot Academy inikezela ngezifundo zokuthengisa zedijithali ezihlanganisa ngendlela emangalisayo esinabafundi abangaphezu kuka-3000 ababambe iqhaza ku-Udemy. Ngaphezu kwamahora angu-4.5 amakilasi e-inthanethi okukhangisa ngedijithali ezifundweni ezingama-38 afakiwe enanini elithengekayo lesifundo samahhala ngokuphelele.
Ababambiqhaza bafunda izisekelo zokumaketha kwangaphakathi, i-SEO, amakhasi okufika, ukubhuloga, ukwenza ukuguqulwa kube ngcono, ukuphromotha okuholayo, nokumaketha nge-imeyili kanye nokusebenza ndawonye ukuze uthole isu lokumaketha langaphakathi elibumbene nelisebenza ngempumelelo. Ngemva kokuhlolwa kwesitifiketi, abathweswe iziqu bazothola ibheji ekuqaliseni kwabo futhi noma kuphrofayela ye-LinkedIn ukuze babonise ukuthi bawandise amakhono abo okuthengisa nge-HubSpot Academy.
I-Alison Free diploma ku-E-Business
I-Alison ingumphakathi omkhulu wokufunda ku-inthanethi onabasebenzisi ababhalisiwe abangaphezu kwezigidi eziyisithupha. Izifundo ezisekelwe emazingeni neziqinisekisiwe zinikezwa mahhala ngokuphelele. I-Alison yasungulwa ngo-2007 yizifundo zamahhala zikaMike Feerick futhi wayengumhlinzeki oholayo we-MOOC (Massive Open Online Course).
Namuhla ungasebenzisa ithuba lesifundo samahhala Sokumaketha Kwedijithali ukuze uthuthukise ulwazi lwakho ekuthuthukiseni usesho, i-Google Analytics ne-AdWords, ukuqapha umkhankaso nokuhlanganiswa, ukuhlaziya izibalo zokuthengisa nokulinganisa kwedijithali, njll.
Futhi-ke, uma ufuna ukuzenza ubalulekile enhlanganweni (okuhlanganisa nokuqala kwakho), kufanele ufunde ukuthi ungahlela kanjani!
shiya impendulo