Ukwenza imveliso yokhathalelo lwesikhumba okanye inkonzo evela kumbono omangalisayo kubandakanya ukusebenza nzima, kodwa kuyenzeka ngokupheleleyo. Ukuqala umgca wakho wokunakekelwa kwesikhumba, landela amanyathelo ambalwa. Okokuqala, fumanisa ukuba imveliso yakho ingena phi na kwimarike. Qonda ukuba ngoobani abathengi ojolise kubo kwaye bafuna ntoni. Emva koko, yakha isicwangciso seshishini esiluqilima ukukhokela uhambo lwakho.
Ukuchonga indawo yakho emarikeni kuthetha ukwazi ukuba imveliso yakho yokhathalelo luphuma njani kwaye ihlangabezana neemfuno zabathengi. Oku kunokuba kusetyenziswa izithako ezikhethekileyo, izibonelelo ezikhethekileyo, okanye kugxininiso oluthile. Ukuqonda abaphulaphuli bakho ekujoliswe kubo kukunceda ulungelelanise imveliso yakho ngokwezinto abazithandayo, oko kuyenza ithandeke ngakumbi kubathengi abanokubakho.
Isicwangciso soshishino esomeleleyo sichaza iinjongo zakho, amaqhinga, kunye nezicwangciso zemali. Kufana nemephu yendlela yelinge lakho lokhathalelo lwesikhumba, ekunceda ukuba uhlale usendleleni kwaye ujonge imiceli mngeni. Ukuqala umgca wokhathalelo lwesikhumba kunokuba lucelomngeni, kodwa ngokucwangcisa ngononophelo kunye nokuzinikela, unokuzisa umbono wakho ebomini.
Iingqwalasela eziphambili zokuqalisa owakho umgca wokukhathalela i-Skincare”
Ukuqala owakho umgca wokhathalelo lwesikhumba, nokuba luluhlu lwendalo lokhathalelo lwesikhumba okanye iimveliso ezichasene nokwaluphala kwivenkile ekwi-intanethi, kufuna ukuqwalaselwa okucingayo. Nazi izinto ezibalulekileyo ekufuneka uziqwalasele ngaphambi kokuba uthabathe inyathelo:
1. Ukoyisa amathandabuzo: Ukuziva ungaqinisekanga yinxalenye eqhelekileyo yokuthatha imiceli mngeni emitsha, ngakumbi xa ungena kwilizwe lezoshishino. Yilwa nokungazithembi ngokuhlala ugxile kwiminqweno yakho. Yonwabele le nkqubo, kwaye lo mdla uya kukunceda unyamezele kumaxesha anzima, uqinisekisa ubomi obude beshishini lakho.
2. Ukwamkela ukusebenza nzima: Ukusungula ishishini kufuna umgudu omkhulu kunye nokutyala ixesha. Nokuba ungumrhwebi wedwa okanye uyinxalenye yeqela elincinci, unokuzifumana unxibe iminqwazi emininzi-usebenza njengomphathi wentengiso, umyili wegraphic, kunye negosa lezemali ngaxeshanye. Yamkela umsebenzi onzima obandakanyekayo ukwakha isiseko esiluqilima sophawu lwakho lokhathalelo lwesikhumba.
3. Ukulawula Iindleko Zokuqalisa: Ngelixa kunokwenzeka ukuqhuba ishishini kuhlahlo lwabiwo-mali, zilungiselele ukwaba imali kwiindleko eziyimfuneko ezifana nokuvelisa kunye nokubonelela. Vavanya ngokwenyani amandla akho emali kwaye ugcine iliso elibukhali kuhlahlo lwabiwo-mali njengoko uqhubela phambili ekusekweni nasekukhuliseni inkampani yakho.
Funda kwakhona: Ulwakha Njani iNkqubo yokuKhathalela ulusu
Iindlela ezili-10 onokuthi uziqalele owakho umnxeba wokhathalelo lwesikhumba
Ukuqala umgca we-skincare okanye uphawu lobuhle kufuna umsebenzi onzima. Oosomashishini kwishishini lobuhle batyala ixesha lokubumba izimvo zabo zoshishino kunye nokwenza isicwangciso sokuthengisa ukuze baphumelele. Kwabo banqwenela ukungena kwicandelo lobuhle, nanga amanyathelo okwazisa iimveliso zakho ezintsha kwintengiso:
1. Fumana i-Niche yakho kwi-Skincare
Ukuqala umgca wakho wokunakekelwa kwesikhumba, inyathelo lokuqala kukufumana injongo yakho. Cinga ngendima ofuna ukuyidlala kwimarike yemveliso yesikhumba. Ukwenza oku, jonga izithuba kwiimarike kwaye ubone apho iimpawu ezinkulu sele ziqhuba kakuhle. Chonga ukuba zeziphi iimveliso okanye iinkonzo ezingekhoyo okanye ezingafezekisiyo iimfuno zabathengi.
Ngokufumanisa imveliso okanye inkonzo engekhoyo okanye enganelisiyo abathengi, unokuzalisa eso sikhewu. Umzekelo, ukuba uyaqaphela ukuba unokubonelela ngesixhobo sokuthambisa esingcono solusu olubuthathaka okanye isikhuselo-langa esisebenzayo ngakumbi solusu olunamafutha kunento ekhoyo ngoku, unokugqama wenze indlela ekhethekileyo yohlobo lwakho. Ukuqonda indawo yakho kwimakethi ye-skincare kubalulekile ekwakheni uphawu oluyimpumelelo.
2. Chonga ukuba Ngoobani Abathengi Bakho.
Xa ucinga ukuba imveliso yakho ye-skincare ingena phi kwimarike, kubalulekile ukukhomba abantu abaza kuxhamla kwinto obonelela ngayo. Iinkcukacha ezininzi onokuthi uziqokelele malunga nabathengi bakho abanokubakho, kokukhona kuba lula ukukhuthaza imveliso yakho yokhathalelo lwesikhumba kubo.
Thatha ingqalelo ulwazi olusisiseko olufana nobudala, isini, kunye nomvuzo, kodwa uphinde ujonge kwizinto ezinje ngeentlobo zolusu, izinto ozikhethayo kwifashoni, kunye nezinto ozithandayo.
Okukhona uqonda ngcono imarike yakho ekujoliswe kuyo, kokukhona unokwenza ngokufanelekileyo ngakumbi izicwangciso zakho zokuthengisa ukuze uqhagamshelane nabo. Le nkqubo ikuvumela ukuba wenze imveliso ye-skincare ehambelana neemfuno ezizodwa kunye nomdla wabaphulaphuli bakho abathile.
3. Phuhlisa iSicwangciso soShishino kwiVenture yakho yeSkincare.
Olu xwebhu lubhaliweyo luchaza imisebenzi yenkampani yakho, iminqweno yexesha elizayo, kunye nezicwangciso zokuzifeza. Isicwangciso sakho soshishino sidlala indima ebalulekileyo ekuqulunqeni izigqibo kunye nokudala umxholo. Kwisicwangciso seshishini esomeleleyo sokhathalelo lwesikhumba, chaza ngokucacileyo uthumo kunye neenjongo zakho, unikeze isishwankathelo semarike kunye neemfuno ezithile iidilesi zophawu lwakho, kwaye uchaze isicwangciso sokuthengisa ngokubanzi sokunxibelelana nabaphulaphuli bakho.
Thatha ixesha lokucamngca ngeenjongo zenkampani yakho yokhathalelo lwesikhumba. Cinga ukuba ujonge ukwakha imidiya yoluntu elandelayo okanye ukuba injongo yakho kukusasaza iimveliso zakho kwiivenkile ezaziwayo zelizwe okanye zehlabathi. Isicwangciso sakho soshishino sisebenza njengemephu yendlela, sikukhokele kwizigqibo eziphambili kwaye sikuncede uhlale ugxile kwiinjongo zakho zoshishino lokukhathalela ulusu.
Funda kwakhona: Izikolo ezili-10 eziBalaseleyo zeEsthetician e-Atlanta
4. Khetha igama leBrand kunye neLogo
Ukukhetha igama lebrand kwaye ilogo ibalulekile kwishishini lakho. Ezi zimele ibhrendi yakho kwaye zihlala zizinto zokuqala abathengi bakho abaziqaphelayo kwaye bazibandakanye nazo. Kubalulekile ukukhetha igama leshishini eliphuma phambili kwabo bakhuphisana nabo kwaye kulula ukuba abantu balikhumbule.
Igama lakho elikhethiweyo kunye nelogo kufuneka ichaze ngokucacileyo ubuwena kunye nezibonelelo ezinikezelwa yimveliso yakho kubathengi. Yigcine ilula, yohlukile, kwaye ihambelana nexabiso leshishini lakho. Ngokwenza njalo, udala imbonakalo ehlala ihleli kwaye wenze kube lula kubathengi ukunxibelelana nebrand yakho.
Ke, thatha ixesha lokukhetha ngononophelo igama kunye noyilo olungameli ishishini lakho kuphela kodwa lunxibelelana kakuhle nabaphulaphuli ojolise kubo.
5. Misa iShishini lakho le-Skincare ngokufanelekileyo
Ukuqinisekisa ukuba ishishini lakho lokhathalelo lwesikhumba likwindlela elungileyo, cinga ngokulibandakanya ngokusemthethweni. Khetha ulwakhiwo olusemthethweni olufana ne inkampani encinci yamatyala, I I-S-Corp, i IC-Corp, okanye ukuba ngumnini wombutho ofanelekileyo.
Ukuba unabambisene nabo abaza kwabelana ngobunini obulinganayo, kuyacetyiswa ukuba udibane negqwetha lamashishini amancinci. Bangakunceda ekudaleni isakhelo esisemthethweni esiqinileyo, ukuqinisekisa ukuba ishishini lakho liqala ngenyawo lasekunene. Eli nyathelo libalulekile ekusekeni isiseko esicacileyo nesisemthethweni seshishini lakho lokhathalelo lwesikhumba, kukunceda uphephe imiba enokubakho ezantsi kumgca.
6. Khetha uMlingane oLungileyo kwiiMveliso zakho zeSkincare
Xa uqala ishishini lokhathalelo lwesikhumba kwaye ungacebi ukwenza iimveliso ngokwakho, kubalulekile ukufumana umenzi othembekileyo okanye umthengisi. Ukukhangela kwakho kunokukukhokelela kumntu okwilizwe lakho, kodwa ungaphinda ujonge iinketho kumazwe ahlukeneyo, afuna unxibelelwano ngefowuni okanye nge-imeyile.
Kwabo banomdla wokwenza iimveliso zesiko, ukutyala ixesha ekufumaneni umenzi wemveliso weskipa ofanelekileyo wabucala ubalulekile. Ukuchaza ngokucacileyo izinto ozikhethayo kuluncedo, njengoko kukuvumela ukuba unxibelelane ngokufanelekileyo neendlela zakho ezizodwa kubavelisi abanokubakho.
Ukukhetha iqabane elifanelekileyo okanye umboneleli linyathelo elibalulekileyo elichaphazela ngokuthe ngqo umgangatho weemveliso zakho. Thatha ixesha lokuphanda kwaye uchonge umntu osebenzisana naye othembekileyo ohambelana neenjongo zakho zoshishino. Nokuba ufuna iqabane lasekhaya okanye lamazwe ngamazwe, ukuseka amajelo onxibelelwano asebenzayo ngundoqo ekuqinisekiseni intsebenziswano eyimpumelelo nenemveliso kwishishini le-skincare.
7. Ukuqinisekisa ukuthotyelwa kweMithetho ye-FDA yee-Skincare Brands
Ukuthengisa iimveliso zokhathalelo lwesikhumba, kubalulekile ukulandela imithetho ebekwe yi-FDA. I-FDA yongamela iikhemikhali ezahlukeneyo kunye nezilondolozo, ziqinisekisa ukuba zihlangabezana nemigangatho yokhuseleko phantsi kwe-Cosmetic Act ka-1938. Ukuba umgca wakho wokunakekelwa kwesikhumba uquka izithako ezilawulwa yi-FDA, kufuneka ufumane imvume yokuthengisa nokuvelisa ezi mveliso. Ukongeza, iilebhile zemveliso yakho zinokufuna imiyalelo ethile okanye izilumkiso.
Ngaphambi kokuba uqalise iimveliso zakho, thatha ixesha lokuqonda iimfuno zomthetho ezinxulumene nezinto eziphilayo kunye nempilo. Oku kuqinisekisa ukuba uphawu lwakho lwe-skincare luhambelana nemithetho ye-FDA, ukunika abathengi ukuzithemba kukhuseleko kunye nomgangatho weminikelo yakho. Hlala unolwazi malunga nezikhokelo zokuhamba kakuhle kwinkqubo yokuzisa iimveliso zakho zokhathalelo lwesikhumba kwintengiso.
8. Cwangcisa amaxabiso aLungileyo kwiiMveliso zakho zeSkincare
Gqiba ukuba izinto zakho ziya kubiza malini na. Oku kuqhagamshelwe ekucingeni ukuba ngoobani abathengi bakho kwaye banokufikelela ntoni na. Khetha ixabiso eliza kuhlawulela ukwenza iimveliso zakho kodwa aliyi kubatyhala abathengi ofuna ukufikelela kubo xa uqala ishishini lakho lokhathalelo lwesikhumba.
Xa uqala ishishini lokhathalelo lwesikhumba, kubalulekile ukuba ucinge malunga nokuba ufuna ukubiza malini ngeemveliso zakho. Esi sigqibo sidityaniswe nokuqonda abathengi ojolise kubo - abantu ofuna ukuthenga izinto zakho zokhathalelo lwesikhumba. Kufuneka ufumane ibhalansi: khetha ixabiso elikuncedayo ukuba uhlawule imali oyichithile ukwenza iimveliso zakho, kodwa kunye nexabiso elingayi kwenza ukuba abathengi bakho abanakho bazive ngathi abanakukwazi ukuthenga iimveliso zakho.
Qwalasela ukuba abaphulaphuli bakho ojolise kubo banokuhlawula ngantoni kwaye kubiza ntoni ukwenza izinto zakho zokhathalelo lwesikhumba. Injongo kukuseta ixabiso elenza ukuba ishishini lakho libe nengeniso ngelixa linomtsalane kubathengi ofuna ukubatsala.
9. Qalisa ukukhuthaza iMveliso yakho eKhethekileyo ye-Skincare.
Ngoku ekubeni unemveliso ekhethekileyo, lixesha lokwazisa abathengi bakho abanokuthi bazi ngayo. Sebenzisa izixhobo ezahlukeneyo zokuthengisa, njengokuthumela ii-imeyile, ukukhuthaza amazwi omlomo, kunye nokusebenzisa imidiya yoluntu.
Imithombo yeendaba zentlalo yindlela edumileyo yokuba iibrendi zeskincare ukufikelela kubaphulaphuli bazo, ke cinga ukusebenzisa amaqonga afana Instagram kunye Facebook. Unokusebenzisana nabaphembeleli abanokwabelana ngamava abo alungileyo kunye nemveliso yakho. Ngokuphonononga ezi ndlela zokuthengisa, unokudala ulwazi kunye nomdla kumgca wakho we-skincare. Sisiqalo sohambo lwakho lokuthengisa, ke yenza uninzi lweendlela ezikhoyo zokunxibelelana nabaphulaphuli ojolise kubo.
10. Misela ukuPhumelela kwiiThagethi zokuThengisa ukuKhula koShishino
Ukuseka iinjongo zokuthengisa nokusasaza okufikelelekayo kubalulekile kwishishini lakho. Ungalibazisi ukusebenzisana nengcali yeshishini njengoko uhamba ngesi sigaba.
Ukuba nomnqweno weemveliso zobuhle akuguquleli ngokuzenzekelayo kubuchwephesha bokusasaza imveliso. Ngokufikelela usukelo lwakho lwentengiso, uvula indlela yokukhula okuqhubekayo ngokuhambelana nesicwangciso sakho soshishino.
Kubalulekile ukuzibekela usukelo olusengqiqweni nolufikelelekayo ukuze kuqinisekiswe inkqubela-phambili ezinzileyo. Ukufuna isikhokelo kwingcali kunokubonelela ngengqiqo ebalulekileyo kwaye kwandise amathuba okuphumelela kwimarike yokhuphiswano. Khumbula, undoqo ekukhuleni okuzinzileyo kweshishini kukulawula ngokusebenzayo kunye nokuhlangabezana neenjongo zakho zokuthengisa nokusasaza.
Shiya iMpendulo