Intengiso yeDijithali yintsimi ekhula ngokukhawuleza evumela abathengisi ukuba basebenzise itekhnoloji eguqukayo ukuxelela amabali kunye nokukhuthaza iimpawu ngokufanelekileyo. Ukwakha umsebenzi kwintengiso yedijithali kunokuba nomvuzo kwaye ubhetyebhetye.
Ukufuna umsebenzi wokuthengisa ngedijithali kunengeniso kwaye kukubonelela ngamathuba amaninzi. Ukuba ucinga ngale ndlela, le bhlog iya kukukhokela kulwazi oluyimfuneko ukuze uqalise uhambo lwakho, kubandakanya nezakhono ezibalulekileyo ezifunekayo ukuze uphumelele kumsebenzi wentengiso yedijithali.
Ukuthengiswa kwedijithali kubandakanya ukusebenzisa amajelo edijithali, afana ne-Intanethi kunye nemidiya yoluntu, ukudibanisa nabaphulaphuli kunye nokukhuthaza iimveliso okanye iinkonzo. Yintsimi enika umdla apho ubuchule bokuyila budibana netekhnoloji, ibonelela ngoluhlu lwamathuba kubantu abafuna umsebenzi onamandla nonomvuzo.
Njengoko iteknoloji iqhubela phambili, ukuthengiswa kwedijithali kuhlala kuphambili ekufikeleleni nasekubandakanyeni abaphulaphuli ekujoliswe kubo.
Ukuze uphumelele kwintengiso yedijithali, kubalulekile ukuphuhlisa izakhono kwiindawo ezifana nolawulo lweendaba zoluntu, ukuphuculwa kweenjini zokukhangela (SEO), ukudala umxholo, kunye nohlalutyo lwedatha.
Ezi zakhono zenza ukuba iingcali zikwazi ukukhangela i-digital landscape ehlala iguquka kwaye inikezele ngezicwangciso zokuthengisa ezisebenzayo. Nokuba ungumntu osaqalayo okanye umntu ojonge ukomeleza izakhono ezikhoyo, ukuqonda iziseko zentengiso yedijithali linyathelo lokuqala lokwakha umsebenzi onempumelelo kweli shishini likhawulezayo neliguqukayo.
Yeyiphi eyona ndlela ilungileyo yokuthengisa ngeDijithali?
Ukugqiba ngesona sicwangciso sisebenzayo sokuthengisa idijithali asithanga ngqo, njengoko sixhomekeke kwizinto ezifana nohlobo lweshishini, imveliso ojonge ukuyikhuthaza, kunye nabaphulaphuli ekujoliswe kubo.
Nangona kunjalo, enye inketho yokuma efanelekileyo kwiimeko ezahlukeneyo kukuthengisa umxholo. Le ndlela ithandwa yimibutho emininzi ngenxa yeendleko zayo kwaye iyancomeka ukubuya kutyalo mali.
Ukuthengiswa komxholo kubandakanya ukudala kunye nokwabelana ngomxholo oxabisekileyo ukutsala kunye nokubandakanya abaphulaphuli ekujoliswe kubo. Lo mxholo unokuba kwimo yeblogi, amanqaku, iividiyo, okanye uhlaziyo lwemidiya yoluntu.
Ngokungafaniyo neentengiso zemveli, ukuthengiswa komxholo kugxile ekunikeni ulwazi oluluncedo kunye nokwakha ubudlelwane nabathengi kunokukhuthaza ngokuthe ngqo imveliso okanye inkonzo.
Enye yeenzuzo eziphambili zokuthengiswa komxholo kukufikeleleka kwayo. Ayifuni uhlahlo lwabiwo-mali olunzima ukwenza umxholo ofundisayo kunye nobandakanyayo ohambelana nabaphulaphuli.
Ukongeza, ukuthengiswa komxholo kubonakalise ukubuyisela imbuyekezo enkulu kutyalo-mali, okwenza kube lukhetho olunomtsalane kumashishini ajonge ukwandisa iinzame zawo zokuthengisa.
Kutheni wonke umntu engena kwiNtengiso yeDijithali?
Intengiso yedijithali ifumana ukuthandwa kuba isebenza ngokwahlukileyo kwiintengiso zemveli. Endaweni yokubhobhoza wonke umntu ngemiyalezo, inokujolisa kumaqela athile abantu abanokuba nomdla kwimveliso ethile. Oku kuthetha ukuba umzamo omncinci wokuchithwa kunye nethuba elingakumbi lokufikelela kubathengi abafanelekileyo.
Kwintengiso yemveli, njengeentengiso zeTV okanye iibhodi zebhodi, iinkampani zithumela umyalezo wazo kuye wonke umntu, ngethemba lokuba iya kutsala umdla womntu.
Kodwa ukuthengisa ngedijithali kufana nokujolisa indawo ecacileyo kanye apho ufuna khona. Ungakhetha ukuba ngubani obona iintengiso zakho ngokusekelwe kwizinto abanomdla kuzo, indlela yokuziphatha, okanye amanani abantu.
Le ndlela ekujoliswe kuyo yonga ixesha kunye nemali. Iinkampani akufuneki zichithe imali eninzi ekufikeleleni abantu abangenamdla. Kwaye, banokulandela ukuba ziqhuba njani iintengiso zabo ngexesha lokwenyani kwaye benze utshintsho ukuba luyimfuneko. Kufana nokuba neGPS yeentengiso, uhlengahlengiso rhoqo ukuze ufike kwindawo oya kuyo ngokukhawuleza nangempumelelo.
Intengiso yedijithali inika imbuyekezo ephezulu kutyalo-mali kuba ichanekile kwaye iguquguquka. Endaweni yokuthemba okona kulungileyo, iinkampani zinokwenza amaqhinga kwaye zilungelelanise iinzame zazo zokuthengisa ukufikelela kubantu abalungileyo ngexesha elifanelekileyo. Njengoko abantu abaninzi bechitha ixesha kwi-Intanethi, ukuthengisa ngedijithali kuya kuba yimfuneko ngakumbi kumashishini ukuba aphumelele kwimarike yanamhlanje.
Funda kwakhona: I-13 yeSidanga seNtengiso yeDijithali eBalaseleyo
Impembelelo ekhulayo yeNtengiso yeDijithali
Kwihlabathi lanamhlanje, bangaphezulu kweebhiliyoni ezintlanu abantu abasebenzisa i-intanethi—leyo imalunga ne-64% yabemi behlabathi. Kwaye qikelela ntoni? Eli nani kulindeleke ukuba linyuke, lifikelele kwi-6.54 yezigidigidi ngo-2025.
Ke, oku kuthetha ntoni kwintengiso yedijithali?
Ewe, ayisiyiyo nje malunga nemidiya yoluntu, ii-imeyile, kunye nezo ntengiso uzibonayo xa ukhangela into kwi-intanethi. Intengiso yedijithali yolula amaphiko ayo ukuze igubungele umhlaba omninzi. Umfanekiso woku: iipodcasts, iividiyo, kunye nokuhlalutya idatha ukuze uqonde into abantu abayithandayo nabayifunayo.
Khawucinge ukuba uku-intanethi. Ukuthengisa ngedijithali kufana nomthakathi otsala amaqhinga ukubamba ingqalelo yakho. Akunjalo nje malunga Iintengiso zikaFacebook okanye zikaGoogle; ngoku, imalunga neepodcasts ezinomdla kunye neevidiyo ezinomtsalane ezenza uyeke ukuskrola.
Kwaye nantsi imfihlelo: ngokujonga idatha, abathengisi banokufumanisa oko ukonwabelayo kwaye bakubonise ngakumbi. Kufana nokuba nomthengi ozaziyo izinto ozithandayo! Ke, umda wentengiso yedijithali uya usiba mkhulu, ufikelela kwiikona ezininzi ze-intanethi kwaye uqinisekisa ukuba ubona izinto oya kuzithanda.
IiNzuzo zeMsebenzi kwiNtengiso yeDijithali
Ukukhetha ikhondo lomsebenzi kwintengiso yedijithali kubonelela ngeenzuzo ezininzi.
Okokuqala, kukho amathuba okufumana umvuzo omkhulu. Abathengisi bedijithali bafunwa kakhulu, kwaye bafumana iikhomishini ezilungileyo kwimveliso nganye ethengisiweyo.
Ngezakhono ezifanelekileyo kunye namava, ungathethathethana ngomvuzo oncomekayo wokuqalisa obonisa impumelelo yakho.
Ukongeza, intengiso yedijithali inika amathuba amaninzi okukhula komsebenzi. Kwimeko yedijithali yanamhlanje eguquka ngokukhawuleza, ukhuseleko lomsebenzi lubalulekile. Njengoko abantu abaninzi betshintsha imikhwa yabo yokusebenzisa imithombo yeendaba kwi-Intanethi, imfuno yeengcali zentengiso yedijithali iyaqhubeka nokunyuka ngokuthe ngcembe. Lo mkhwa uqinisekisa ukuzinza kunye nokwandisa imarike yomsebenzi kwintsimi.
Ngaphaya koko, intengiso yedijithali ibonelela ngezinto ezininzi. Ngokungafaniyo nobugcisa obuthile obufuna imfundo esesikweni ebanzi, ukuthengisa ngedijithali kuyafikeleleka kubantu abaneemvelaphi ezahlukeneyo.
Awudingi isidanga esithile ukuze ungene ebaleni. Zininzi iikhosi ezifikelelekayo kwi-intanethi ezifumanekayo ezinokukunika izakhono eziyimfuneko kunye nolwazi lokugqwesa kwintengiso yedijithali, iyenze ibe lukhetho olunomtsalane kwabo bafuna utshintsho lomsebenzi okanye ukungena kwishishini eliguqukayo.
Izakhono eziBalulekileyo zokufumana umsebenzi njengoMthengisi weDijithali
Abathengisi bedijithali kufuneka babe nomxube wezakhono zobugcisa kunye nezithambileyo. Izakhono zobuchwephesha zibandakanya ukwazi malunga nezinto ezifana nokuthengisa okuhambelanayo, ukuthengiswa komxholo, ukuthengiswa kwe-imeyile, i-pay-per-click (PPC) intengiso, i-analytics yokuthengisa, i-injini yokukhangela (i-SEO), i-media media marketing, kunye nohlalutyo lwedatha.
Kwelinye icala, izakhono ezithambileyo kwintengiso yedijithali zimalunga nokuba nobuchule, ukucinga ngobuchule, ukubhala kakuhle kunye izakhono zokunxibelelana, nokuba bhetyebhetye. Ukuba usebenza kwezi zakhono kwaye unokuzibonisa ngemizekelo kwipotfoliyo, unethuba elihle lokufumana umsebenzi njengomthengisi wedijithali.
Kukho nezinto ezi-7 ezibalulekileyo ekufuneka uzigcine engqondweni xa usenza ukuthengisa ngedijithali. Ezi zibizwa ngokuba zii-7Cs:
- umthengi: Ngalo lonke ixesha ugxininise kumthengi, ukuqonda into ayithandayo kunye nendlela abazithenga ngayo izinto. Oku kunceda ekwenzeni imiyalezo abathengi abanokunxibelelana nayo.
- umxholo: Yenza umxholo womgangatho olungileyo kwiifom ezahlukeneyo ezithandwa ziinjini zokukhangela.
- Umxholo: Qonda imeko abakuyo abaphulaphuli bakho kwaye uqinisekise ukuba umyalezo wakho ufanelekile. Cinga ngoko bakufunayo noko kwenzekayo ehlabathini.
- uluntu: Bandakanya nabaphulaphuli bakho ngokwemvelo nangokuphandle ngaphandle kokubakhathaza kakhulu.
- Ukuzonwabisa: Yenza kube lula kubathengi ukusebenzisa iimveliso okanye iinkonzo zakho. Jonga indlela onokwenza ngayo izinto zibe lula kubo.
- Umanyano: Gcina inqanaba elifanayo lomgangatho kunye namaxabiso kuwo onke amaqonga apho ishishini lakho likhona.
- Ukuguquka: Linganisa ukuba ziyimpumelelo kangakanani iinzame zakho zentengiso ngokulandela amanyathelo athathwa ngabathengi, njengokuthenga okanye ukubhalisela incwadana yeendaba. Oku kukunceda ubone ukuba amaqhinga akho ayasebenza.
Funda kwakhona: I-13 yeSidanga seNtengiso yeDijithali eBalaseleyo
Digital Marketing Careers
Kwihlabathi elikhulu lentengiso yedijithali, kukho iindlela ezininzi zomsebenzi onokuthi uphononongwe. Ungangena kwiindima ezifana nomthengisi weselula, UkuSebenza kweeNjini zoPhando (SEO) umphathi, ingcali yemidiya ehlawulwayo, umbhali womxholo wedijithali, umphuhlisi wewebhu, umhlalutyi wedatha, umyili wegraphic wedijithali, umkhupheli, Yoshishino LwezoKhenketho (SEM) umphathi, kunye nabanye abaninzi.
Ngaphezu koko, ukhetho lwakho ludlulela ngaphaya kwemida yengqesho yemveli. Ukwamkela indlela yokuzimela, unokusebenza ukude njenge-nomad yedijithali. Eli lungiselelo liguquguqukayo alikuvezi kuphela kwiiprojekthi ezahlukeneyo kunye nabathengi abahlukeneyo kodwa likunika nenkululeko yokubumba indlela yakho yomsebenzi.
isiphelo
Ukuba unezakhono zokuyila, ukubhala, ulawulo lwentengiso, okanye uphuhliso lwewebhu, unesiseko esihle sokuba ngumthengisi wedijithali. Nangona kunjalo, kusekho okuninzi ekufuneka ufunde ngaphambi kokuba uqale ukuthengisa kwakho kwedijithali career. Cinga ngokubhalisa kwikhosi yokuthengisa yedijithali ukusuka kwiziko elihloniphekileyo ukuze uzixhobise ngezixhobo eziyimfuneko zempumelelo.
Iiyunivesithi ezininzi kunye namaziko emfundo abonelela ngeenkqubo zesatifikethi sentengiso ezijonga kwindlela yokuziphatha yabathengi bedijithali kunye nezicwangciso ezisebenzayo zokufikelela kunye nokubandakanya abaphulaphuli ekujoliswe kubo. Ezi nkqubo zibonelela ngolwazi olukhethekileyo kunye nezakhono kwiindawo ezahlukeneyo zokuthengisa eziphambili, ezifana nokuthengisa abathengi, ukubeka indawo, ulawulo lweshishini, ukuhanjiswa, ukuthengisa okujoliswe kuko, kunye nokoyisa imingeni ye-e-commerce. Enye inketho kukufumana isatifikethi kulawulo lweshishini, esinokukunceda ukuba ufunde indlela yokujongana ngempumelelo nabathengi.
Ngokuthatha ikhosi yentengiso yedijithali, uya kufumana ulwazi oluxabisekileyo kunye nolwazi olusebenzayo oluya kukhulisa ukuzithemba kwakho kunye nobuchule ebaleni. Olu tyalo-mali kwimfundo yakho lunokwandisa kakhulu amathuba omsebenzi wakho kwaye lusethe impumelelo kwihlabathi eliguqukayo lentengiso yedijithali. Ke, nokuba uligcisa elinamava okanye usaqala, ukubhalisa kwikhosi yentengiso yedijithali ethembekileyo linyathelo lobulumko lokuvula indlela yekhondo elinomvuzo kweli shishini lihlala livela.
Shiya iMpendulo