Uma unentshisekelo noma ufuna ukwazi ukuthi ungabhala kanjani isibuyekezo esihle somkhiqizo, qhubeka ufunda njengoba lesi sihloko sibonisa incazelo ecacile yokuthi ungabhala kanjani futhi ushicilele isibuyekezo esihle somkhiqizo.
Ukubuyekezwa komkhiqizo kuhamba ibanga elide ekuhlolweni okusobala kwekhwalithi nokusebenza komkhiqizo. Kuyindlela yokwabelana ngobufakazi bomuntu ngomkhiqizo osetshenzisiwe noma ofakazela nokusebenza komkhiqizo.
Lokhu kubuyekezwa ngakolunye uhlangothi kusiza abanye abathengi ukuthi bazi ukuthi umkhiqizo uyilokho abakufunayo noma yini engaba usizo kubo.
Ukubuyekezwa komkhiqizo kungaba okwanoma yiluphi uhlobo lwesevisi oluthengiwe njengokudla, izesekeli, izingubo, izakhiwo, izindlu nokunye okuningi.
Umuntu obuyekeza noma obhala isibuyekezo somkhiqizo ubizwa ngokuthi umbuyekezi womkhiqizo noma umgqugquzeli womkhiqizo.
Ukubuyekezwa kuwubufakazi obungenasici bomkhiqizo, futhi lokhu kusiza ekukhangiseni komkhiqizo ngoba kukhulisa ukwethembeka kwawo kanye nenqaba yokuthi umfundi/ongase abe umthengi uzokhululeka kakhudlwana futhi azethembe ukuthenga imikhiqizo.
Umbuyekezi womkhiqizo yilowo ongakasebenzisi umkhiqizo afuna ukuwubuyekeza; kodwa kufanele ngabe wasebenzisa umkhiqizo onjalo, wabona futhi wabheka ukusebenza kahle komkhiqizo futhi waqaphela izinzuzo ezidingekayo zomkhiqizo okufanele zibuyekezwe.
Lokhu kwazisa/kucacisa lowo ozoba umthengi uma umkhiqizo uhlangabezana nesidingo sakhe okwamanje okubuye kukhuthaze ukuthengwa komkhiqizo.
Ukubuyekezwa komkhiqizo kwenziwa kakhulu ngabamakethi abasebenzisana nabo abakhulu ekwenzeni ukuthengisa okwengeziwe ngokushayela abantu abaningi emkhiqizweni esohlwini. Ngokusobala, noma ubani angahileleka ekubuyekezweni komkhiqizo okusiza ekukhiqizeni ithrafikhi yalowo mkhiqizo ikakhulukazi uma unenzuzo empilweni nokunye.
uma ungathanda ukwazi ukuthi usibhala kanjani isibuyekezo somkhiqizo ukuthi, uyathengiswa noma usize abanye bathole izinzuzo ezinjengawe, kuzoba yisidingo ukuthi ufunde kuze kube sekupheleni.
Kuyini ukubuyekezwa kwemikhiqizo?
Uma ubumaketha iminithi noma ngaphezulu, kungenzeka ukuthi ujwayelene nokubuyekezwa komkhiqizo. Kodwa ake sihlole ngokushesha izincazelo ukuze zibe sekhasini elifanayo.
Izibuyekezo, njengoba kuxoxiwe ngazo lapha, azilutho ngaphandle kokuqukethwe okuhlobene nomkhiqizo okufanele kujule emandleni kanye nobuthakathaka bento ethile enhle noma isevisi. Abanye abakhangisi besikhathi esigcwele nababhali bagxila ekuhlolweni komkhiqizo nasekubuyekezweni. Bese bezama ukuwahambisa kumawebhusayithi ezinkampani zangaphandle, amabhulogi nezinkundla.
Ngokufanelekile, abantu okufanele babhale ukubuyekezwa komkhiqizo ababhali abazimele. Laba babuyekezi bangasikhanyisela emikhiqizweni ehlukene futhi banikeze umbono ongathathi hlangothi futhi ongachemile. Uma kungenjalo, uma ukubuyekezwa kwenziwa abadali bokuqukethwe kwangaphakathi, akwethembekile futhi kuvame ukuba ngasohlangothini olulodwa.
Ukwengeza, ukubuyekezwa kuvame ukumema abafundi ukuthi baxoxe, balinganise futhi baphawule ngemikhiqizo abayithengile noma abayicabangelayo.
Iqhaza lokubuyekezwa komkhiqizo
Ukuqonda indlela yokubhala ukubuyekezwa komkhiqizo kubalulekile njengoba ukubuyekezwa komkhiqizo akwenzi nje umkhiqizo wakho ukhange; Bandisa ukubonakala komkhiqizo wakho futhi bawenze umkhiqizo oyisithenjwa. Eqinisweni, ukubuyekezwa okuku-inthanethi kubalulekile ekukhangiseni nasekufakweni kwebhrendi kwanoma iliphi ibhizinisi kulezi zinsuku.
Okokuqala, amakhasimende athembele kakhulu ekubuyekezweni, okuvame ukuba yizindatshana zangempela ezibhalwe abasebenzisi bangempela. Kanjalo, ukubuyekezwa kuwubufakazi bomphakathi kanye nosizo ekwakheni ukwethembana nokwethembeka.
Okwesibili, lapho umkhiqizo uthola ukubuyekezwa okuningi uvame ukubonakala obala, okwandisa ukwethembeka kwawo. Abantu bathambekele ekuthembeni ubufakazi bomphakathi, ikakhulukazi uma umbuyekezi engahlangene nomkhiqizo futhi engaziwa (okungukuthi kungaxazululwa ngamagama futhi kusesheke ngamaphrofayela abo okuxhumana nabantu).
Ngakho-ke uma ubufakazi bekhwalithi yomkhiqizo noma isevisi busekelwa imithombo eminingi ezimele, umuzwa omuhle ungazwakala ku-inthanethi. Lokhu kwandisa amathuba okuba abathengi bakhethe lowo mkhiqizo othile.
Uma sekushiwo lokho, sizoqonda ukuthi kungani kubalulekile ukuthi umuntu afunde ukubhala ukubuyekezwa komkhiqizo.
Kungani abantu befunda ukubuyekezwa komkhiqizo?
Kungani abantu baze bafunde ukubuyekezwa komkhiqizo? Phela, ingabe i-smart shopper ingathenga okuthile ngaphandle kokuhlola ukubuyekezwa okuku-inthanethi?
Nasi isibonelo. Cabanga ukuthi uzobhala isibuyekezo somkhiqizo mayelana ne-Headspace, uhlelo lokusebenza lokuzindla. Lesi yisibonelo sangempela ngoba mina ngokwami ngi Headspace ozinikele kanye nomsebenzi. 🙂
Noma singathatha esinye isibonelo: Masikwenze B2B kulokhu. Ngokwesibonelo LiveChat:
Manje uqala kuphi ngokulinganisa kwakho? Abantu bafuna amaqiniso angempela, ngakho:
- Khuluma ngokuthi umkhiqizo ukuthinte kanjani futhi wabelane ngokuvelayo kokuqala (kanye nakho konke okuvelayo okulandelayo!).
- Yabelana ngolwazi lwakho nomkhiqizo.
- Bhala izinto ezinhle nezimbi zangempela zomkhiqizo.
- Yazisa abafundi uma ngabe umkhiqizo ungowabo [ukuthi ungubani umsebenzisi/umthengi okuqondiwe].
- Nquma ukuthi umkhiqizo ungowekhwalithi ephezulu kakhulu futhi kufanelekile ukuwuthenga.
- Ingabe kulula ukuyisebenzisa?
- Xoxa ngobuthaka obungase bube khona.
- Nikeza ezinye izindlela.
Izibuyekezo eziku-inthanethi kufanele zibhekane namandla kanye nobuthakathaka bomkhiqizo, isevisi, noma imbala yonke ukuze abathengi baqonde amaphuzu abalulekile okuthengisa namandla abo kanye nobuthakathaka endaweni yemakethe.
Ukubuyekezwa komkhiqizo obhaliwe okuqinile kufanele kucacise ukuthi umkhiqizo ngowani.
Esinye isizathu esenza abantu bafunde ukubuyekezwa komkhiqizo ukuthi abasebenzisi bafuna ukuqiniseka ukuthi umkhiqizo ungcono kakhulu ekilasini. Thatha amathuluzi okuthengisa njengesibonelo abantu bafuna ukwenza isiqiniseko sokuthi alula, asebenziseka kalula, futhi asebenza kahle ngokujwayelekile.
Uma ufuna ukubhala isibuyekezo somkhiqizo njengochwepheshe kufanele ukhulume ngezinye izixazululo - abantu bafuna ukwazi ngezinye izixazululo.
Eqinisweni, bafuna ukwenza isiqiniseko sokuthi umkhiqizo abazowuthenga uyinkosi engaphikiswa yalolu hlobo. Ngaphezu kwalokho, okuhlangenwe nakho kwabanye abasebenzisi akukhona ukubaluleka. Abafundi bafuna ukubona imibono evela ezindaweni ezahlukene ngaphambi kokwenza noma yisiphi isinqumo sokuthenga.
Funda futhi: Ungawathatha Kanjani Amanothi Angcono: Izinhlelo Eziyisi-6 Ezingcono Kakhulu Zokuthatha Amanothi
Yiziphi izinzuzo zokubhala ukubuyekezwa komkhiqizo?
Okokuqala, abantu bathuthukisa ukuthembela emkhiqizweni ngezibuyekezo: 88% wabathengi bathemba ukubuyekezwa okuku-inthanethi nezincomo zomuntu siqu. Voila, ukubuyekezwa kwemikhiqizo emihle kungaholela ekukhuleni okukhulu ekuthengisweni.
Yilokhu okutholayo lapho ubhala isibuyekezo:
- Imali: Ungathola imali eyengeziwe ngokubuyekeza imikhiqizo njengenhlangano.
- Igunya - Njengombuyekezi, udala igunya, futhi uma umbono wakho ulungile, abantu bazokholelwa umbono wakho.
- Inkululeko - Njengombuyekezi ozimele kanye nomkhangisi, nguwe wedwa onqumayo ukuthi yini okufanele uyibuyekeze, yini oyincomayo nokuthi yini ongayibhala.
- Ithrafikhi - Okuqukethwe kwakho kungakusiza ukukhiqiza traffic organic futhi ulinganise iwebhusayithi yakho ngamagama angukhiye akhethwe ngendlela yamasu.
Kunokunye okuhle nokubi okuningi kokuba umbuyekezi ozimele womkhiqizo. Kulungile, manje ngazo zonke lezo zizathu sekuyisikhathi sokuthola ukuthi yini ongayenza ukuze udale ukubuyekezwa komkhiqizo wangempela.
Ungabhala kanjani ukubuyekezwa komkhiqizo
ngezansi, sizobe sibhala futhi sixoxisane ngamanye amathiphu abalulekile okufanele uwakhumbule noma nini lapho ufuna ukubhala isibuyekezo somkhiqizo.
Lawa macebiso azosebenza njengenkomba yokubhala ukubuyekezwa komkhiqizo okuyimpumelelo nokucabangayo.
Yibambisene
Kodwa-ke, uma ukwazi, ukubheja kwakho okuhle kakhulu ukuba nguzakwethu oyinxusa
Lokhu kuzoletha izinzuzo ezengeziwe, ezifana nokukhokha ikhomishini efulethini futhi kwesinye isikhathi ephindaphindayo kukho konke ukuthengisa obhekisela kukho. Kunengqondo ukuba yinxusa ngoba ukhangisa le mikhiqizo noma kunjalo, kungani-ke kungafanele uthathe ucezu lukaphayi wenze imali engenayo?
Yazi umkhiqizo wakho
Uma usuyinxusa ngokujoyina uhlelo lobulungu noma ngokufinyelela umkhiqizo ngezinye izindlela, qiniseka ukuthi uyalwenza ucwaningo lwakho ngomkhiqizo futhi wenze ucwaningo ngomkhiqizo. Ufuna ukuba uchwepheshe. Hlala unelukuluku lokwazi futhi wazi yonke into mayelana nebhrendi kanye nomkhiqizo okufanele uwubuyekeze.
Faka izimbangi ocwaningweni lwakho nasembonini yonkana ngaphambi kokuthi uqale ukubukeza.
Iba ngumhlomuli wokuqala womkhiqizo.
Ukuze ubhale isibuyekezo somkhiqizo womkhiqizo othile, qiniseka ukuthi ungumsebenzisi oqalayo noma ozuzayo womkhiqizo.
Isibuyekezo kufanele sakhelwe phezu kokwethenjwa, ngakho noma yimuphi umthengi unethemba lokuthi umkhiqizo ozothengwa uhlolwe othile (umbuyekezi) futhi ngaleyo ndlela kukhulise ukuzethemba komthengi okumenza akhululeke ekuthengeni umkhiqizo onjalo ethembele. ebufakazini bomkhiqizo ngumbuyekezi.
Funda futhi: Izifundo Ezimfushane Eziyi-10 Zamahhala Zabafundi Base-Afrika
Thembeka. Ungazenzisi
Ukuba obala ngokuphelele kuyisihluthulelo. Uma ubheka umklomelo, khumbula lokhu:
Abantu bayashesha ukuhlanganisa okubili nokubili, futhi uma ungathembeki, bazoqaphela (futhi nakanjani basuse umsindo).
Ngokombono womthengi, umkhiqizo uhlale uyisinqumo esingcono. Asikho isidingo uma ubhala isibuyekezo somkhiqizo ukuze ukhohlise izethameli zakho ukuthi zicabange ukuthi umkhiqizo wakho awunasici. Kunalokho, bhalansisa isibuyekezo sakho
Ukwethembeka kukwenzela ukwethembeka futhi uma uthembekile abasebenzisi nakanjani bazothembeka futhi babuyele kweyakho ibhulogi noma iwebhusayithi ukuze kubuyekezwe okuthembekile noma kunini lapho befuna ukuthenga.
Qaphela izinkinga namakhambi umkhiqizo okunikezayo ekubuyekezweni komkhiqizo
Izinto ezimbili ezibalulekile okufanele wazi:
(1) Izinkinga umfundi abhekana nazo ezimenze wafika ezofuna umkhiqizo onjalo.
(2) Amakhambi umkhiqizo onjalo uzowanikeza umfundi. ngakho-ke lokhu kusho, ukhumbula ukuthi udinga ukunaka izinzuzo zomkhiqizo lapho usebenzisa ukuze wazi ukuthi yini okufanele uyibuyekeze.
Isibonelo, uma ufuna ukubhala isibuyekezo kumkhiqizo osetshenziswa ekwelapheni izinhlungu namabala amnyama; kufanele uqaphele imininingwane equkethwe kumkhiqizo, qaphela ukuthi umkhiqizo owusebenzisayo usebenza kanjani ebuhlungu obusebusweni bakho (uma usebenza kahle noma cha), futhi futhi uma udala ukulunga noma okuhle kuzo zonke izinhlobo zesikhumba.
Konke lokhu kuzosiza uma ubuyekeza umkhiqizo wakho ukuze umfundi aqonde futhi azi ukuthi yilokhu akudingayo yini.
Chaza ngokugcwele encazelweni yomkhiqizo wakho futhi ngaphezulu kwalokho cacisa.
Okunye futhi okudingeka ukwazi mayelana nendlela yokubhala ukubuyekezwa komkhiqizo ukuthi udinga ukuchaza izinkinga namakhambi umkhiqizo onjalo ongawelapha, uzame ukucacisa futhi unikeze ukulandisa okugcwele komkhiqizo.
Isibonelo, usebenzisa lesi sibonelo esishiwo ngenhla, qiniseka ukuthi ukhomba uhlobo lomkhiqizo, ubukhulu, izinhlobo zesikhumba esihle kuzo, inani, ukuthi uzohlala isikhathi esingakanani, ukusebenza kwawo isikhathi eside kangakanani uma kunomphumela ongemuhle. njalo njalo. Lokhu kuzosiza umfundi/ongahle ahlole ulwazi oluqukethwe ngaphakathi komkhiqizo.
Dlala ngokumelene nabanye abadlali
Ukuqhathanisa imikhiqizo emibili noma ngaphezulu kubalulekile kunoma yikuphi ukubuyekezwa okuhle. Bazohlinzeka abafundi bakho ngesithombe salo lonke uhlobo lomkhiqizo ngendlela ecacile. Abafundi bakho bazokwazi ukuthi yiziphi izinketho ezitholakalayo futhi bazoba nokuzethemba okwengeziwe ekutholeni amamodeli anconyiwe.
Ukukhuluma ngezinye izindlela kuzokunikeza ukwethembeka — ikakhulukazi uma ungasho okungaphezu kokuthi “Hey, lezi ziyatholakala futhi!”
Nikeza isibuyekezo esifingqiwe.
Enye into okudingeka uyazi mayelana nendlela yokubhala ukubuyekezwa komkhiqizo ukuthi udinga ukubhala isitatimende sokugcina esiqinisekisayo ngomkhiqizo kubafundi bakho.
Lapha, ungumkhiqizo, batshele ukuthi kungani kufanele bawuthole futhi nakakhulu kungani ungcono kuneminye oke wayisebenzisa; ungachemi lapha, kunalokho yakha ngokwanele ngamagama uma ubhala lokhu). futhi lokhu kamuva akuphoqelekile.
Iba nengxoxo
Noma nini lapho uthumela noma yini (hhayi nje amazwana), cela impendulo futhi uvuse ingxoxo. Vumela abantu bakhulume abakucabangayo, bakhe indawo yezingxoxo ezinikele, futhi uzame ukwakha umphakathi.
Lokhu kuzogqugquzela abafundi bakho ukuthi bashiye amazwana - futhi amazwana akhiqizwa umsebenzisi anamandla kakhulu. Isibonelo, izinkulungwane zeminyaka zithemba okuqukethwe okukhiqizwa ngabasebenzisi ngo-50% ngaphezu kweminye imidiya.
Ngakho-ke, gunyaza abasebenzisi ukuthi bakhiqize lokho okuqukethwe!
Uma ukhiqiza ubufakazi obuningi bokuxhumana nabantu ngaphansi kwesibuyekezo sakho, kuba ngcono. Kukhona futhi izizathu eziqinile ze-SEO zalokhu. Imicu yezingxoxo yenza ikhasi libe lide, okulisiza ukuthi likhombe kanye nezinga elingcono. Leli thiphu lifana nethiphu yochwepheshe yokuthi ungabhala kanjani isibuyekezo somkhiqizo.
Qeda isibuyekezo somkhiqizo ngomlayezo wokuyisa ekhaya
Izigaba ezimbalwa zokugcina zokubuyekeza zinhle kakhulu ekuvezeni umbono wakho siqu. Lapha ungakwazi ukuzithoba kancane futhi uveze imicabango yakho ngokukhululekile.
Phinda uvakashele wonke amaphuzu ayisihluthulelo owenze ekubuyekezeni kwakho, udalule intengo futhi wazise abafundi uma bengathola isivivinyo (khumbula ukuthi igama elithi “mahhala” linentshisekelo enkulu kubantu - uma likhona, lisebenzise esihlokweni sakho futhi ugqamise elithi inketho ukuze abafundi bakho bajabule. Imvamisa yenza izimanga). Fingqa konke futhi wenze isinqumo sokugcina.
Thola isayithi lakho eliqondiwe ukuze libuyekezwe.
Sesha izinkundla noma amasayithi lapho ukubuyekezwa kwakho kuzoba usizo olukhulu, nalapho kuzoshicilelwa khona ngokukhululeka ngaphandle kokulibala. Okungcono kakhulu, uma uthenge umkhiqizo wakho ku-inthanethi; kuzosiza futhi kube nenani elikhulu ukubhala ukubuyekezwa komkhiqizo kusayithi. Lokhu kuzosiza abanye abafuna ukuthenga noma abafundi ukuthi bazi ukuthi bathenge umkhiqizo ofanayo noma cha.
Isiphetho
Khumbula ukuba nesizotha futhi ube neqiniso uma ufuna ukubhala isibuyekezo somkhiqizo ngoba kuhamba ibanga elide ukunikeza ubufakazi obusebenzayo balowo mkhiqizo futhi nokumaketheka kwalowo mkhiqizo kuzokhula.
Kuyathakazelisa ukuthi, uma isibuyekezo sakho sisebenzela umfundi, umuntu onjalo angase abuye azonikeza isibuyekezo sakho izithupha ngaleyo ndlela aqhubekisele phambili ithrafikhi ekubuyekezeni kwakho futhi abe ngcono nakakhulu emkhiqizweni ukuze athengwe abafundi/amathemba amaningi.
Futhi okubandakanya kakhulu, kuye ngezingosi, kukhona amasayithi anikeza ababuyekezi ikhomishini ngemva kokubona ukubuyekezwa kwabo kanye nokushaphu kwabanye abafundi. Ngakho-ke lokhu kungase futhi kube indlela yokukhiqiza imali engenayo uma ufisa ukubhala isibuyekezo somkhiqizo lapho uthola umkhiqizo owuthengile uzuzisa.
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