Ukudala umkhiqizo wokunakekela isikhumba noma isevisi ngombono omuhle kuhilela ukuzikhandla, kodwa kuyenzeka ngokuphelele. Ukuze uqale umugqa wakho wokunakekela isikhumba, landela izinyathelo ezimbalwa. Okokuqala, thola ukuthi umkhiqizo wakho ungena kuphi emakethe. Qonda ukuthi obani amakhasimende akho owaqondisayo nokuthi badingani. Bese, yakha uhlelo lwebhizinisi oluqinile lokuqondisa uhambo lwakho.
Ukuhlonza indawo yakho emakethe kusho ukwazi ukuthi umkhiqizo wakho wokunakekela isikhumba ugqama kanjani futhi uhlangabezana nezidingo zamakhasimende. Lokhu kungaba ngezithako ezihlukile, izinzuzo ezikhethekile, noma ukugxila okuthile. Ukuqonda izethameli oziqondise kukusiza ukuthi wenze umkhiqizo wakho uhambisane nezintandokazi zabo, ukwenze uthandeke kakhulu kulabo abangase babe amakhasimende.
Uhlelo lwebhizinisi oluqinile luveza izinhloso zakho, amasu, nezinhlelo zezimali. Kufana nemephu yomgwaqo yebhizinisi lakho lokunakekela isikhumba, elikusiza ukuthi uhlale usendleleni futhi uzulazule ngezinselele. Ukuqala umugqa wokunakekelwa kwesikhumba kungase kube inselele, kodwa ngokuhlela ngokucophelela nokuzinikela, ungawenza uphile umbono wakho.
Okucatshangelwayo Okubalulekile Ukuze Uqale Ulayini Wakho Wokunakekela Isikhumba”
Ukuqala owakho ulayini wokunakekela isikhumba, noma ngabe umkhakha wemvelo wokunakekelwa kwesikhumba noma imikhiqizo elwa nokuguga esitolo esiku-inthanethi, kudinga ukucatshangelwa okucatshangelwayo. Nazi ezinye izici ezibalulekile okufanele uzindle ngaphambi kokuthatha uhambo:
1. Ukunqoba Ukungabaza: Ukuzizwa ungaqinisekile kuyingxenye evamile yokubhekana nezinselele ezintsha, ikakhulukazi lapho ungena kwezamabhizinisi. Yilwa nokungabaza ngokuhlala ugxile othandweni lwakho. Jabulela le nqubo, futhi lo mdlandla uzokusiza ukuthi ukhuthazele ezikhathini ezinzima, uqinisekise impilo ende yebhizinisi lakho.
2. Ukwamukela Umsebenzi Onzima: Ukuqala ibhizinisi kudinga umzamo omkhulu kanye nokutshala isikhathi. Kungakhathaliseki ukuthi ungusomabhizinisi oyedwa noma ingxenye yeqembu elincane, ungase uzithole ugqoka izigqoko eziningi—usebenza njengomphathi wokumaketha, umklami wezithombe, kanye nesikhulu sezezimali ngesikhathi esisodwa. Yamukela umsebenzi onzima ohilelekile ukwakha isisekelo esiqinile somkhiqizo wakho we-skincare.
3. Ukuphatha Izindleko Zokuqalisa: Yize kungenzeka ukuqhuba ibhizinisi ngesabelomali, zilungiselele ukwaba imali yezindleko ezibalulekile njengokukhiqiza kanye nempahla. Hlola ngokweqiniso umthamo wakho wezezimali futhi ubeke iso elibukhali kubhajethi yakho njengoba uthuthukela ekusunguleni nasekukhuliseni inkampani yakho.
Funda futhi: Uwakha Kanjani Uhlelo Lokunakekelwa Kwesikhumba
Izindlela Eziyi-10 Ongaziqala Ngazo Ulayini Wakho Wokunakekelwa Kwesikhumba
Ukuqala umugqa wokunakekela isikhumba noma uhlobo lobuhle kudinga ukusebenza kanzima. Osomabhizinisi abasembonini yobuhle bachitha isikhathi ekulolongeni imibono yabo yebhizinisi futhi benze uhlelo lokumaketha ukuze baphumelele. Kulabo abafisa ukungena emkhakheni wobuhle, nazi izinyathelo zokwethula imikhiqizo yakho emisha emakethe:
1. Zitholele I-Niche Yakho ku-Skincare
Ukuze uqale umugqa wakho wokunakekela isikhumba, isinyathelo sokuqala ukuthola inhloso yakho. Cabanga ngendima ofuna ukuyidlala emakethe yemikhiqizo ye-skincare. Ukuze wenze lokhu, bheka izikhala ezimakethe futhi ubone lapho imikhiqizo emikhulu isivele yenza kahle. Thola ukuthi yimiphi imikhiqizo noma amasevisi okushodayo noma angahlangabezani nezidingo zekhasimende.
Ngokuthola umkhiqizo noma isevisi engekho noma engagculisi amakhasimende, ungavala leso sikhala. Isibonelo, uma ubona ukuthi unganikeza isikhuthazi esingcono sesikhumba esizwelayo noma isikhilimu selanga esisebenza kangcono esikhumbeni esinamafutha kunalokhu okutholakalayo njengamanje, ungagqama futhi udale indlela eyingqayizivele yomkhiqizo wakho. Ukuqonda indawo yakho emakethe ye-skincare kubalulekile ekwakheni umkhiqizo ophumelelayo.
2. Thola ukuthi Angobani Amakhasimende Akho.
Lapho uthola ukuthi umkhiqizo wakho wokunakekelwa kwesikhumba ungena kuphi emakethe, kubalulekile ukukhomba abantu abazohlomula kulokho okunikezayo. Imininingwane eyengeziwe ongayithola mayelana namakhasimende akho angaba lula, kuba lula ukukhangisa umkhiqizo wakho wokunakekelwa kwesikhumba kubo.
Naka ulwazi oluyisisekelo olufana neminyaka, ubulili, kanye nemali engenayo, kodwa futhi uhlole imininingwane efana nezinhlobo zesikhumba, izintandokazi zemfashini, nezinto zokuzilibazisa.
Uma uyiqonda kangcono imakethe yakho eqondiwe, kulapho ungakwazi ukuhlanganisa ngempumelelo amasu akho okuthengisa ukuze uxhumane nawo. Le nqubo ikuvumela ukuthi udale umkhiqizo we-skincare ohambisana nezidingo nezintshisekelo ezihlukile zezithameli zakho ezithile.
3. Yakha Uhlelo Lwebhizinisi Lwebhizinisi Lakho Lokunakekelwa Kwesikhumba.
Lo mbhalo obhaliwe uchaza imisebenzi yenkampani yakho, izifiso zesikhathi esizayo, namasu okufeza lokho. Uhlelo lwakho lwebhizinisi ludlala indima ebalulekile ekubumbeni izinqumo nokudala okuqukethwe. Ukuze uthole uhlelo oluqinile lwebhizinisi lokunakekelwa kwesikhumba, chaza ngokucacile umgomo wakho nezinjongo zakho, unikeze umbono wemakethe kanye nezidingo ezithile amakheli omkhiqizo wakho, futhi uchaze isu lokumaketha elijwayelekile lokuxhumana nabalaleli bakho.
Thatha isikhathi sokuzindla ngezinhloso zenkampani yakho yokunakekela isikhumba. Cabangela ukuthi ingabe uhlose ukwakha inkundla yezokuxhumana enkulu elandelayo noma inhloso yakho kuwukusabalalisa imikhiqizo yakho ezitolo ezidumile zikazwelonke noma zamazwe ngamazwe. Uhlelo lwakho lwebhizinisi lusebenza njengemephu yomgwaqo, lukuqondisa ezinqumweni ezibalulekile futhi lukusiza ukuthi uhlale ugxile ezinhlosweni zebhizinisi lakho lokunakekelwa kwesikhumba.
Funda futhi: Izikole Ezinhle Kakhulu Eziyi-10 e-Atlanta
4. Khetha Igama Lomkhiqizo kanye Nelogo
Ukukhetha igama lomkhiqizo futhi ilogo ibalulekile ebhizinisini lakho. Lezi zimelela umkhiqizo wakho futhi ngokuvamile ziyizinto zokuqala amakhasimende akho aziqaphelayo futhi azibandakanye nazo. Kubalulekile ukukhetha igama lebhizinisi eligqamayo kwabancintisana nabo futhi okulula ukuthi abantu balikhumbule.
Igama lakho elikhethiwe kanye nelogo kufanele kuveze ngokucacile ubuwena kanye nezinzuzo imikhiqizo yakho ezinikeza amakhasimende. Kugcine kulula, kuhlukile, futhi kuhambisana namanani ebhizinisi lakho. Ngokwenza kanjalo, udala umbono ohlala njalo futhi wenze kube lula kumakhasimende ukuthi axhumane nomkhiqizo wakho.
Ngakho-ke, zinike isikhathi sokukhetha ngokucophelela igama nedizayini engamele nje ibhizinisi lakho kuphela kodwa futhi ehambisana kahle nezethameli zakho ozihlosile.
5. Misa Ibhizinisi Lakho Lokunakekelwa Kwesikhumba Kahle
Ukuqinisekisa ukuthi ibhizinisi lakho lokunakekela isikhumba lisendleleni efanele, cabanga ukulihlanganisa ngokusemthethweni. Khetha isakhiwo somthetho esifana ne-a inkampani enesikweletu esilinganiselwe, A I-S-Corp, a I-C-Corp, noma ubunikazi obubodwa benhlangano efanele.
Uma unabasunguli ababambisene nabo abazokwabelana ngobunikazi obulinganayo, kuyancomeka ukuthi uxhumane nommeli wamabhizinisi amancane. Bangasiza ekwakheni uhlaka oluqinile lwezomthetho, baqinisekise ukuthi ibhizinisi lakho liqala ngonyawo olufanele. Lesi sinyathelo sibalulekile ekusunguleni isisekelo esicacile nesisemthethweni sebhizinisi lakho lokunakekelwa kwesikhumba, sikusize ugweme izinkinga ezingase zibe khona phansi komugqa.
6. Khetha Uzakwethu Olungile Wemikhiqizo Yakho Ye-Skincare
Lapho uqala ibhizinisi lokunakekela isikhumba futhi ungahleli ukuzakhela imikhiqizo ngokwakho, kubalulekile ukuthola umkhiqizi onokwethenjelwa noma umphakeli. Usesho lwakho lungakuholela kothile ongaphakathi kwezwe lakini, kodwa ungase futhi uhlole izinketho emazweni ahlukene, adinga ukuxhumana ngocingo noma nge-imeyili.
Kulabo abathanda ukwenza imikhiqizo yangokwezifiso, ukutshala isikhathi ekutholeni umkhiqizi ofanelekayo welebula yangasese yokunakekelwa kwesikhumba kubalulekile. Ukuchaza okuncamelayo ngokusobala kunenzuzo, njengoba kukwenza ukwazi ukuxhumana ngempumelelo namafomu akho ahlukile kubakhi abangaba khona.
Ukukhetha uzakwethu ofanelekile noma umphakeli kuyisinyathelo esibalulekile esithonya ngokuqondile ikhwalithi yemikhiqizo yakho. Zinike isikhathi sokucwaninga futhi ukhombe umhlanganyeli othembekile oqondana nezinjongo zebhizinisi lakho. Kungakhathaliseki ukuthi ufuna umlingani wasekhaya noma wamazwe ngamazwe, ukusungula iziteshi zokuxhumana ezisebenzayo kuyisihluthulelo sokuqinisekisa ukubambisana okuphumelelayo nokukhiqizayo embonini ye-skincare.
7. Qinisekisa Ukuthobela Imithetho Ye-FDA Yemikhiqizo Yesikhumba
Ukuthengisa imikhiqizo ye-skincare, kubalulekile ukuyilandela imithetho ebekwe yi-FDA. I-FDA yengamela amakhemikhali ahlukahlukene kanye nezivimbelakuvunda, iqinisekisa ukuthi ahlangabezana nezindinganiso zokuphepha ngaphansi kwe-Cosmetic Act ka-1938. Uma umugqa wakho wokunakekela isikhumba uhlanganisa izithako ezilawulwa yi-FDA, kufanele uthole imvume yokuthengisa nokwenza le mikhiqizo. Ukwengeza, amalebula omkhiqizo wakho angase adinge imiyalelo ethile noma izexwayiso.
Ngaphambi kokwethula imikhiqizo yakho, zinike isikhathi sokuqonda izimfuneko ezingokomthetho ezihlobene nezinto eziphilayo kanye nokuphila kahle. Lokhu kuqinisekisa ukuthi uhlobo lwakho lwe-skincare luhambisana nemithetho ye-FDA, kunikeza amakhasimende ukuzethemba ekuphepheni nakwikhwalithi yeminikelo yakho. Hlala unolwazi mayelana nemihlahlandlela ukuze uzulazule ngokushelela kunqubo yokuletha imikhiqizo yakho ye-skincare emakethe.
8. Setha Amanani Alungile Emikhiqizo Yakho Yokunakekelwa Kwesikhumba
Nquma ukuthi izinto zakho zizobiza malini. Lokhu kuxhunywe ekutholeni ukuthi angobani amakhasimende akho nokuthi yini angakwazi ukuyikhokhela. Khetha intengo ezokhokha ngokwenza imikhiqizo yakho kodwa engeke iwachilize amakhasimende ofuna ukuwafinyelela lapho uqala ibhizinisi lakho lokunakekela isikhumba.
Uma uqala ibhizinisi lokunakekela isikhumba, kubalulekile ukuthi ucabange ukuthi ufuna ukukhokhisa malini ngemikhiqizo yakho. Lesi sinqumo sixhunyaniswe nokuqonda amakhasimende akho okuhlosiwe - abantu ofuna ukuthenga izinto zakho zokunakekela isikhumba. Udinga ukuthola ibhalansi: khetha inani elikusiza ukumboza imali oyisebenzisile ukuze wenze imikhiqizo yakho, kodwa futhi inani elingeke lenze amakhasimende akho okungenzeka azizwe sengathi awakwazi ukukhokhela imikhiqizo yakho.
Cabangela lokho izethameli ozihlosile ezingakhokha ngokunethezeka nokuthi kubizani ukudala izinto zakho zokunakekela isikhumba. Umgomo uwukusetha inani elenza ibhizinisi lakho libe nenzuzo ngenkathi lisakhanga amakhasimende ofuna ukuwaheha.
9. Qala Ukuphromotha Umkhiqizo Wakho Okhethekile Wokunakekelwa Kwesikhumba.
Manje njengoba usunomkhiqizo ohlukile, sekuyisikhathi sokwazisa abangaba amakhasimende akho ngawo. Sebenzisa amathuluzi ahlukahlukene wokumaketha, njengokuthumela ama-imeyili, ukukhuthaza amazwi omlomo, nokusebenzisa inkundla yezokuxhumana.
Inkundla yezokuxhumana iyindlela edumile yokuthi amabhrendi e-skincare afinyelele izethameli zawo, ngakho-ke cabanga ukusebenzisa izinkundla ezifana I-Instagram ne-Facebook. Ungase futhi uhlanganyele nabathonya abangabelana ngolwazi lwabo oluhle nomkhiqizo wakho. Ngokuhlola lezi zindlela zokumaketha, ungadala ukuqwashisa nokuba nentshisekelo kulayini wakho wokunakekela isikhumba. Kuyisiqalo sohambo lwakho lokumaketha, ngakho-ke sebenzisa amasu atholakalayo ukuze uxhumane nezithameli zakho ozihlosile.
10. Setha Ukufeza Izinjongo Zokuthengisa Zokukhula Kwebhizinisi
Ukusungula izinjongo ezifinyelelekayo zokuthengisa nokusabalalisa kubalulekile ebhizinisini lakho. Ungangabazi ukusebenzisana nochwepheshe bebhizinisi njengoba uzulazula kulesi sigaba.
Ukuba nothando lwemikhiqizo yobuhle akuhumushi ngokuzenzakalelayo kulwazi lokusabalalisa umkhiqizo. Ngokufinyelela izinjongo zakho zokuthengisa, uvula indlela yokukhula okuqhubekayo ekuqondaneni nohlelo lwakho lwebhizinisi.
Kubalulekile ukuzibekela imigomo engokoqobo nefinyelelekayo ukuze kuqinisekiswe inqubekelaphambili ezinzile. Ukufuna isiqondiso kuchwepheshe kunganikeza imininingwane ebalulekile futhi kwandise amathuba okuphumelela emakethe yokuncintisana. Khumbula, ukhiye wokukhula kwebhizinisi okusimeme usekuphatheni ngempumelelo nasekuhlangabezaneni nezinhloso zakho zokuthengisa nokusabalalisa.
shiya impendulo