Ukuze kuthuthuke emakethe ethile, abaholi bamabhizinisi benza amasu okuncintisana ukuze badlulele izimbangi zabo. Lokhu kubandakanya ukwamukela izindlela ezibahlukanisayo futhi zibanikeze inzuzo esimeme. Kulesi sihloko, sizohlola izibonelo ezahlukahlukene zamasu okuncintisana, okuhlanganisa izincazelo zawo, futhi sizihlukanise ngezinhlobo zazo.
Ukuqonda lawa masu kubalulekile empumelelweni yebhizinisi, njengoba kuvumela abaholi ukuthi bahlole izinto eziyinkimbinkimbi zemakethe yabo futhi benze izinqumo ezinolwazi ezinomthelela ekukhuleni kwenkampani yabo.
Ngokuthola imininingwane ngamasu ahlukahlukene okuncintisana atholakalayo, ungalungisa indlela yakho ukuze ivumelane nezidingo nezinselelo ezihlukile zomkhakha wakho. Kungakhathaliseki ukuthi ukwahlukanisa, ubuholi bezindleko, noma ukusungula izinto ezintsha, isu ngalinye lidlala indima ebalulekile ekulolongeni isikhundla sokuncintisana senkampani. Hlanganyela nathi njengoba sihlukanisa lawa masu ngokwemibandela elula, siwenze afinyeleleke kubo bonke abathanda ibhizinisi esihlose ukuthuthukisa ukuqonda kwabo amandla okuncintisana.
Liyini Isu Lokuncintisana?
Isu lokuncintisana wuhlelo lwesikhathi eside oludalwa yinkampani ukuze lube phambili kwabaqhudelana nabo emakethe. Abaholi bamabhizinisi beza nala masu ngesikhathi semizamo yabo emikhulu yokuhlela. Bazama ukuthola izindlela zokuba ngcono kunokuncintisana kwabo ngokwenza izinto ezinjengokwenza imikhiqizo eyingqayizivele, ukuba namaketanga okuhlinzeka asebenzayo, noma ukunikeza amanani aphansi kumakhasimende. Bese, benza izinqumo ezihlakaniphile zokugqamisa ukuthi yini ebenza bahluke futhi bahluke kwabaqhudelana nabo.
Uma sicabanga ngemikhiqizo edumile, sivame ukubona impumelelo yabo ngenxa yemikhiqizo yabo emihle noma ukutholakala okusabalele. Kodwa uma sibhekisisa, sizothola isu lokuncintisana elisebenza ngemuva. Leli qhinga lifana nemephu yomgwaqo eholele ekutheni lezi zinkampani zibe ngabaholi emakethe.
Izinhlobo Ezine Zamasu Ebhizinisi Okuncintisana
Uprofesa we-Harvard Business School uMichael E. Porter uhlonze amasu amane abalulekile izinkampani eziwasebenzisayo ukuze zithole umkhawulo wokuncintisana. Masizihlukanise ngamagama alula:
1. Isu Lobuholi Bezindleko
Ubuholi bezindleko yindlela yebhizinisi lapho inkampani isebenzisa izinzuzo zokukhiqiza ngezinga elikhulu ukuze ibe nenani eliphansi kunezimbangi zayo. Umgomo uwukuba umkhiqizi oshibhe kakhulu embonini, unikeze inkampani inzuzo yokuncintisana.
Ukwenza leli su lisebenze, ibhizinisi lidinga ukuba libe likhulu futhi libe namaketanga aqinile okuhlinzeka ngempahla namashaneli okusabalalisa. Ukusebenza ngezinga elikhulu kwenza inkampani ikwazi ukutshala imali ngokuphawulekayo ekwandiseni umkhiqizo nasekutholeni izinto zokusetshenziswa, okuholela ekwehleni kwezindleko ngokuhamba kwesikhathi.
Leli su lisiza inkampani ukuthi ihehe amakhasimende aqaphela izindleko futhi igcine inzuzo ngokunikeza imikhiqizo noma amasevisi ngamanani athengekayo kunamanye emakethe.
Ngokubanzi, izindleko zobuholi imayelana nokusebenza kahle ekukhiqizeni, ukuphatha izindleko ngobuhlakani, kanye nokubeka ibhizinisi ngendlela ehlelekile ukuze linikeze izixazululo ezivumelana nesabelomali, ekugcineni kuqinisekiswe ukuncintisana komkhakha.
2. Isu Lobuholi Bomehluko
Kusu Lokuhlukanisa Ubuholi, inhloso wukugqama emqhudelwaneni ngokunikela ngomkhiqizo oyingqayizivele nokhethekile. Lokhu kusho ukwenza umkhiqizo wakho uhluke kulokho okuthengiswa abanye. Izindlela zokwenza lokhu zihlanganisa ukungeza izici ezengeziwe, ukwenza isiqiniseko sokuthi ikhwalithi ihlukile, kanye nokwenza ngcono indlela umkhiqizo osebenza ngayo. Uma inkampani isebenzisa isu Lokuhlukanisa Ubuholi, ngokuvamile ingathengisa umkhiqizo wayo ngentengo ephezulu uma iqhathaniswa nezinye, okusho ukuthi ingenza inzuzo eyengeziwe.
Cabanga ukuthi uthengisa ifoni, futhi eyakho inezici okungekho enye ifoni enazo, njengebhethri ehlala isikhathi eside kakhulu noma ikhamera ethatha izithombe ezimangalisayo ebumnyameni. Abantu bangase bazimisele ukukhokhela kakhulu ifoni yakho ngoba yehlukile futhi ingcono kunezinye.
Izinkampani ezilandela i- Umehluko Ubuholi Isu zinjengezinkanyezi esibhakabhakeni - zikhanya ngokugqamile futhi ziyaqashelwa. Ngokuhluka, bangacela imali eyengeziwe ngemikhiqizo yabo, futhi abantu bazimisele ukukhokha ngoba bakholelwa ukuthi bathola okuthile okukhethekile. Lokhu kusiza inkampani ukwenza imali eyengeziwe futhi iphumelele kakhulu emakethe yokuncintisana.
3. Isu Lokugxila Kwezindleko
Ebhizinisini, kunesu elibizwa nge-cost-focus strategy. Kufana necebo lobuholi bezindleko, kodwa ngokusonta. Esikhundleni sokuzama ukuba oshibhe kakhulu yonke indawo, ugxila eqenjini elilodwa lamakhasimende. Lokhu kusho ukuthi uhlose ukuba inketho enezindleko eziphansi kulelo qembu elithile.
Ukuze wenze lokhu kusebenze, udinga uhlelo oluhlakaniphile. Ufunda izidingo zeqembu elikhethiwe futhi udale isu lokumaketha labo. Ngale ndlela, ungasebenzisa imali encane ekukhangiseni uma kuqhathaniswa nomncintiswano wakho. Iqhinga liwukuba muhle ngempela ekukhonzeni izidingo zaleli qembu elithile.
Inzuzo enkulu itholakala ngokukwazi ukunikeza amanani aphansi. Njengoba usebenzisa imali encane ekukhangiseni, ungadlulisela lokho konga kumakhasimende akho. Bathola inzuzo enhle, futhi usenza inzuzo ngoba izindleko zakho ziphansi. Kuyi-a win-win isimo.
Lelisu elihlosiwe lokonga izindleko liyindlela ehlakaniphile yokuthi amabhizinisi agqame futhi aphumelele. Esikhundleni sokuzama ukujabulisa wonke umuntu, ugxila ekwenzeni iqembu elithile lamakhasimende lijabule ngempela ngokubanikeza abakudingayo ngenani eliphansi.
4. Fokusetshenziswe Isu Lokuhlukanisa
Isu lokuhlukanisa eligxilile libandakanya ukudala umkhiqizo oyingqayizivele ofanelana neqembu elithile lamakhasimende, kunokuzama ukukhanga kuwo wonke umuntu. Cabanga ngenkampani esebenza ngokukhethekile namasosha noma umphakeli wezingxenye osebenza ngokukhethekile ngezikulufu namabhola amabhola ohlobo oluthile lwemboni. Nakuba lezi amabhizinisi angase abe nesizinda samakhasimende amancane, avelele ezindaweni zawo ezikhethekile.
Thatha, isibonelo, usonkontileka wezempi osebenzela amabutho ahlomile kuphela noma umkhiqizi wezingxenye ohlinzeka ngezikulufu namabhola amabhola adizayinelwe uhlobo oluthile lwemboni. Esikhundleni sokukhomba imakethe ebanzi, lezi zinkampani zigxila ekuhlangabezaneni nezidingo ezihlukile zengxenye ethile yamakhasimende. Nakuba isisekelo samakhasimende abo singase sibe nomkhawulo, ubungcweti nobuhle babo emikhakheni yabo ekhethekile bubenza bahluke.
Leli su libavumela ukuthi baziqophe i-niche, bagxile ekuletheni imikhiqizo esezingeni eliphezulu eqenjini elizinikele lamakhasimende.
Izibonelo Zesu Lokuncintisana
Funda ngezindlela ezahlukene amabhizinisi aphumelela ngayo ngokusebenzisa amasu okuncintisana. Nazi izibonelo ezintathu zesu lokuncintisana:
1. Abathengisi Abakhulu
Emhlabeni wokuthenga, abathengisi abakhulu badlala umdlalo omkhulu. Lezi yizitolo ezinkulu, njengalezi ozibona yonke indawo, ezisebenzisa isu elihlakaniphile elibizwa nge-cost leadership ukuze uhlale phezulu. Ake ngikuhlahlele.
Ubuholi bezindleko bumayelana nokuba muhle ngempela ekuphatheni izindleko ukuze ukwazi ukunikeza amanani angcono kakhulu. Abadayisi abakhulu, cabanga ngezitolo ezinosayizi omkhulu ozaziyo, sebenzisa leli su ukuze uwine umncintiswano. Kanjani? Hhayi-ke, bathenga futhi bathengise ngamanani amakhulu kangangokuthi bathola amadili akhethekile. Kufana nokuthi uthenga ukudla okulula okuningi ngesikhathi esisodwa - uthola inani elingcono lephakethe ngalinye.
Laba bathengisi abakhulu nabo banezwi endleleni izinto ezihamba ngayo. Basebenzisa amandla abo ukwenza imizila yemikhumbi, izindawo zokugcina, nokuhambisa izinto kusuka endaweni eyodwa kuya kwenye kushibhe kubo. Kufana nokuba nomdlali onamandla kunabo bonke emdlalweni, futhi ngenxa yokuthi banekhono kakhulu kuwo, bangakwazi ukuthengisa izinto ngemali encane kunabanye.
Ngakho-ke, ngokuzayo uma usesitolo esikhulu, khumbula ukuthi awekho nje amakhulu ngosayizi kodwa futhi nasekudlaleni umdlalo wemali ngobuhlakani - leyo imfihlo yawo yokunikeza amanani aphansi kunabanye.
2. Ama-PC Wokudlala Enziwa ngokwezifiso
Emhlabeni wamakhompyutha amageyimu, abanye abakhi bathole isu elibizwa ngokuthi ubuholi bokuhlukanisa. Le ndlela ihlanganisa ukugxila engxenyeni ethile yemakethe, ikakhulukazi labo bantu abakulungele ukutshala imali eningi ezinhlelweni zokudlala zamakhompiyutha zasekhaya ezisezingeni eliphezulu. Lawa ma-PC emidlalo aziwa ngokuba ngokwezifiso kakhulu futhi anentengo. Amabhrendi asebenzisa izici zekhwalithi nobungcweti ukuchaza izindleko eziphakeme ezihlobene nalezi zinhlelo.
Lawa makhompyutha abhekelela imakethe enkulu yabashisekeli begeyimu yevidiyo abazimisele ukukhokha iprimiyamu ngomuzwa oqondene nawe wegeyimu. Okugcizelelwayo kusekuvumeleni abasebenzisi ukuthi benze ngendlela oyifisayo ukusetha kwabo kwegeyimu ngokuya ngokuthanda kwabo. Njengomphumela, lawa makhompuyutha amageyimu agqama ngokuya ngokusebenza nezici, anikeza okuhlukile futhi ahambisanayo isipiliyoni sokudlala.
Lelisu lemakethe lobuholi bokuhlukanisa lidale indawo yabakhi ababeka phambili ikhwalithi nobungcweti kuhardware yemidlalo. Ngokukhomba abathengi abafuna izinhlelo zokudlala ezisezingeni eliphezulu kanye nekhono lokwenza ukusetha kwabo kube ngokwakho kakhulu, le mikhiqizo izitholele indawo yokuncintisana yamakhompyutha amageyimu.
3. Eco-tourism
I-Eco-tourism yibhizinisi elikhulu emhlabeni wonke, eliheha abantu abavela kuwo wonke umhlaba. Ezinye izinkampani manje zinikeza amaholide aklanyelwe amakhasimende akhathalela imvelo futhi azimisele ukukhokha imali eyengeziwe ukuze abaleke esimeme. Lezi zinkampani zigxila eqenjini elithile lamakhasimende azisa ukusimama, ukudala isipiliyoni esiyingqayizivele nesisezingeni eliphezulu. Le ndlela yaziwa ngokuthi i-focus differentiation strategy.
Embonini enkulu yezokuvakasha, kunomkhuba okhulayo obheke ekuhambeni okuhambisana nemvelo. Izinkampani ezithile ziyasibona isidingo samakhasimende abeka phambili ukusimama ezinqumweni zawo zokuhamba. Lezi zinkampani zibhekelela leli qembu elithile ngokunikeza amaholide akhethekile ahambisana nemvelo. Amakhasimende azimisele ukukhokha ngaphezulu ukuze uthole i-premium, umuzwa oqhubekayo uba izethameli eziqondiwe zalokhu izinkampani.
Isu lokugxila emakethe ye-niche, kulokhu, abahambi abaqaphela imvelo, bavumela lezi zinkampani ukuba zivelele futhi zinikeze isevisi eyingqayizivele. Ngokugxila eqophelweni nasekusimameni, bazihlukanisa nemakethe yezokuvakasha ebanzi. Le ndlela yokusebenzela ayifezi nje kuphela izidingo ezithile zengxenye ethile yamakhasimende kodwa futhi ifaka isandla ekukhuthazeni jikelele kwemikhuba eco-friendly emkhakheni wezokuvakasha.
shiya impendulo