Uma ufuna ukungena embonini yokumaketha yedijithali futhi ufunde ukwenza ukumaketha kwe-inthanethi kwedijithali kwamahhala ekhaya, asikho isikhathi esingcono kunamanje. Ngokocwaningo, umnotho wedijithali ukhula ngokushesha okuphindwe kathathu kune-US GDP. E-United States, abasebenzi bezomnotho wedijithali bathola isilinganiso sama- $114,275 ngonyaka, okungaphezu kuka-72% wabasebenzi bezwe.
Lesi isikhathi esingcono kakhulu sokufunda ukumaketha kwedijithali ku-inthanethi kusukela ekunethezekeni kwekhaya lakho mahhala, njengoba imisebenzi eyi-9 kuya kwemi-5 inyamalala kakhulu, futhi ukumaketha kwe-inthanethi kwedijithali kuwukuphela kwendlela yokuhambisana nokugeleza kwemali.
Kuthatha isikhathi esingakanani ukufunda ukumaketha kwedijithali ku-inthanethi ekhaya?
Kungathatha izinyanga ukuthi imiphumela yemizamo yakho yokuthengisa yedijithali ibonakale. Kufanele unamathele esu lokumaketha kwedijithali cishe izinyanga eziyisithupha kuya kweziyishumi nambili ngaphambi kokuba uthole imiphumela ephusile.
Ingabe ukumaketha ngedijithali kuwumsebenzi onzima?
Ukusebenza embonini yokumaketha yedijithali kunzima. Iqhudelana kakhulu nabafundi abaneziqu abafuna ukungena kulo mkhakha kunezikhala. Futhi ufuna kakhulu futhi ukuze akhe umsebenzi ophumelelayo nongenisa imali, kufanele azimisele ukusebenza ngokuzimisela futhi abeke engcupheni.
Ingabe ukumaketha ngedijithali kuwumsebenzi omuhle?
Ukumaketha kwedijithali kuwumsebenzi okhula futhi othuthukayo ngokushesha. Ngokutholakala kwemigudu emisha yokuxhumana, siyakhula isidingo sabasebenzi abaqeqeshiwe ukuze baphendule imibuzo. Uhlobo olufaneleka kakhulu lomsebenzi wokumaketha ngedijithali umuntu onezimfanelo ezithile zobuntu.
Amathiphu Okufunda Ukumaketha Kwedijithali mahhala Ku-inthanethi Ekhaya
Sihlanganise amathiphu ethu aphezulu kubakhangisi bedijithali abasafufusa abafuna ukuqala imisebenzi yabo yokukhangisa ngedijithali namuhla.
Ukulangazelela ukufunda
Imboni yokumaketha yedijithali ikhula ngokushesha futhi inokuncintisana ngendlela emangalisayo. Kulula ezinkampanini ukuhlukanisa phakathi kwalabo abafuna ukufunda nalabo abasohambweni. Le mboni idinga uthando nesifiso sokuphumelela.
Hlala Uyazi
Kufanele uhlale unolwazi ngezindaba zomkhakha ngokulandela ukumaketha kwedijithali okuhamba phambili namawebhusayithi anethonya lemidiya yezenhlalo. Ngabadlali abakhulu abafana ne-Google, i-Facebook, ne-Twitter njalo ukushintsha ama-algorithms kanye nezinkundla ezikhokhelwayo zokukhangisa, uzomangala uma ungalandeli izinguquko zakamuva.
Amanethiwekhi
Zizungeze ngabantu abanekhono kunawe. Abantu ohlangana nabo bayinethiwekhi yakho yokwesekwa eqhubekayo uma unenkinga, bakusiza ukuthi uvule iminyango yamathuba obungawazi ngenye indlela.
Ngena emihlanganweni yezimboni nezinkomfa endaweni yangakini ukuze uxhumane nabanye abakhangisi bedijithali futhi uthuthukise amakhono akho ngezinkundla zokucobelelana ngolwazi nezethulo.
Amaphrojekthi omuntu
Hlola imibono yakho futhi uphathe imibono yabaholi bemboni hhayi nje njengevangeli. Embonini yokumaketha yedijithali, akuhlali kumnyama nokumhlophe, kunezindawo eziningi ezimpunga phakathi kwezinqubo ezingcono kakhulu nalokho okungasebenzela inkampani ngempela.
Wonke umdayisi wedijithali udinga ukuba nezinhlelo zomuntu siqu zokuhlola amathiyori, azame inhlanhla emikhakheni eyahlukene (i-SEO, i-PPC, inkundla yezokuxhumana, ukumaketha okuqukethwe, njll.) futhi akwazi ukuthatha umthwalo wemfanelo wempumelelo noma ukwehluleka kwephrojekthi.
Funda amagama
Abathengisi bedijithali kufanele bajwayelane nama-acronyms afana ne-PPC, i-SEM, ne-SEO. Lawa wonke amagama ahluke kakhulu, nokungaqondi njengesibonakaliso esicacile sokuthi unamakhono osaqala futhi udinga ukuqeqeshwa okwengeziwe. Ikhono lokuhlaziya imikhankaso yokumaketha yedijithali futhi uqonde ukuthi yini esebenzile noma cha incike emandleni akho okuqonda ulimi lobuchwepheshe lomkhakha.
Yakha umkhiqizo wakho siqu
Ungakwazi yini ukuzibona njenge-hotspot ye-digital marketing kodwa ungenakho ukubonakala okubonakalayo ku-inthanethi? Uma ufuna ukukhombisa umqashi ukuthi ungathuthukisa ukubonakala kwenkampani yakho, kufanele uqale ubonise ukuthi ungazakhela eyakho ibhrendi.
Ukuba khona ku-inthanethi okuqinile kungaba yisici esinqumayo phakathi kwamakhandidethi amabili afake isicelo somsebenzi ofanayo.
T Umphathi Wokumaketha
Igama elivame ukusetshenziswa ngu I-Moz's Rand Fishkin, isho ukuqonda okuyisisekelo kwemikhakha eminingi yokumaketha, kodwa okukhethekile ekhonweni elilodwa noma amabili akhethekile.
Akuvamile ukuthi izinkampani zithole amakhandidethi anamakhono anhlobonhlobo okumaketha okudijithali njengempahla ebalulekile ngenxa yokunqwabelana okuphawulekayo phakathi kwamashaneli ahlukahlukene. Ungakwazi futhi ukuhlonyiswa kangcono ukuze ukhethe indlela yokugxila eqondile ongayenza ngokukhethekile.
Yiba nerdy
Ukumaketha kwedijithali kuvame ukubonwa njengokukhangayo kakhulu, kodwa uma sikhuluma iqiniso, kuvame ukuba yinkimbinkimbi kakhulu futhi kuqhutshwa idatha kunalokho esingathanda ukukuvuma. Esikhundleni sokuthuthukisa amawebhusayithi kusukela ekuqaleni, uzokwabelana nesu lakho lokumaketha nethimba labathuthukisi noma abaklami abanomthwalo wemfanelo wokuhlanganisa izincomo zakho.
Ukuqonda okuyisisekelo kwe-HTML kanye nokwakheka kwengcaca kungakusiza ugqame kumakhandidethi anolwazi oluncane lobuchwepheshe.
Amamethrikhi ayinkosi
Uma ufuna ukuzehlukanisa kwinhlolokhono, khuluma nge-ROI yokukhangisa yomkhankaso owuqhube ngokwakho. Kulula ukukhuluma ngomqondo wokudala othokozisayo osize ukuwuthuthukisa, kodwa iqiniso liwukuthi, imali iyakhuluma.
Udinga ngempela ukuqonda ukuthi isiteshi ngasinye sokumaketha sisebenza kanjani nokuthi zaziyini izifundo eziyinhloko.
Certification
Uma ufuna ngempela ukugqama kontanga yakho bemboni, isifundo sokuthengisa ngedijithali esiqinisekisiwe siyakufanelekela. Enye yezinkinga zemboni yokumaketha yedijithali ukuthi azikho izithiyo zokungena, okusho ukuthi noma ubani oqonda kahle amagama embonini angathola isikhundla enkampanini.
Njengoba le mboni ithuthuka, abaqashi bahlakanipha kakhulu, okuhlukanisa umuntu okwaziyo ukukhuluma. Nokho, lokhu kungaba iphutha elibizayo enkampanini.
Siphakamisa futhi:
- Izifundo eziyi-13 ezihamba phambili zeDigital Marketing Degree ngo-2020
- Digital Marketing Amakilasi Online
shiya impendulo