Mawu aukadaulo amagwira ntchito ngati zida zoyankhulirana zamphamvu popereka masomphenya a kampani kapena bungwe. Kupenda zitsanzo zosiyanasiyana za ndondomeko ya ndondomeko kungapereke zidziwitso zamtengo wapatali pakupanga mauthenga olimbikitsa omwe amawalimbikitsa komanso ogwirizana ndi antchito anu.
Ndondomeko ya ndondomeko ndi chisonyezero cholembedwa cha masomphenya ndi malangizo a bungwe. Ikufotokoza zolinga ndi zolinga zomwe kampaniyo ikufuna kukwaniritsa, ndikupereka mapu omveka bwino pazantchito zake zamtsogolo. Mawu ogwira mtima amalingaliro samangopereka masomphenya onse komanso amalimbikitsa ndi kugwirizanitsa gulu ku zolinga zofanana.
Poyang'ana zitsanzo za ziganizo zosiyanasiyana, mutha kumvetsetsa bwino zinthu zomwe zimapangitsa kuti mauthengawa akhale othandiza. Samalani chinenero chogwiritsiridwa ntchito, kumveketsa bwino kwa zolinga, ndi mbali zosonkhezera zimene zimalimbikitsa kukhala ndi cholinga. Kufufuza uku kungakuthandizeni kukonza malingaliro anu kuti akhale achidule, koma amphamvu, kuwonetsetsa kuti amalankhulana bwino ndi masomphenya a gulu lanu ndikulimbikitsa antchito anu.
Kupanga mawu olimbikitsa ndi ntchito yogwirizana yomwe imaphatikizapo kusokoneza malingaliro ovuta kukhala uthenga womveka bwino komanso wolimbikitsa. Zimagwira ntchito ngati chitsogozo cha gulu, kulimbikitsa mgwirizano komanso kugawana zolinga. Kutenga nthawi yophunzira zitsanzo za ndondomeko zopambana kudzakuthandizani kukhala ndi luso lofotokozera masomphenya okhudzidwa ndi kampani yanu ndikulimbikitsa antchito anu kuyesetsa kukwaniritsa zolinga zofanana.
Kodi Strategy Statement ndi chiyani?
Mawu amalingaliro ali ngati mapu abizinesi kapena bungwe. Zimathandizira aliyense kumvetsetsa chifukwa chake kampaniyo ilipo, zomwe ikufuna kukwaniritsa, komanso zida zomwe ili nazo kuti ikwaniritse zolinga zake. Mawu awa ndi ofunikira chifukwa amafotokoza za komwe kampani ikupita.
Mwachidule, ndondomeko ya ndondomeko imauza antchito ndi ena zomwe zimapangitsa kampani kukhala yapadera poyerekeza ndi mpikisano wake. Zili ngati kalozera amene amathandiza aliyense m’gulu kudziwa cholinga cha zimene amachita. Izi sizofunikira kokha kwa makampani akuluakulu, okhazikika koma ndizothandiza makamaka kwa mabizinesi atsopano ndi omwe akulowa msika watsopano.
Chifukwa chake, kaya ndi kampani yayikulu kapena yoyambira yaying'ono, kukhala ndi chidziwitso chaukadaulo kuli ngati kukhala ndi njira zomveka bwino. Zimatsimikizira kuti aliyense ali patsamba lomwelo chifukwa chake kampani alipo ndi kumene akupita.
Chifukwa Chake Kukhala ndi Ndondomeko Yamachitidwe Kufunika
Kukhala ndi ndondomeko ya ndondomeko ndikofunikira kwambiri. Zili ngati kukhala ndi mapu osonyeza kumene mukufuna kupita m’tsogolo. Mapuwa amathandiza aliyense kumvetsetsa zolingazo ndi zomwe akuyenera kuchita kuti akwaniritse. Aliyense akadziwa ndondomekoyi, akhoza kugwirira ntchito limodzi bwino. Zimawapangitsa kumva ngati ali gawo la chinthu chofunikira. Kumveka bwino kotereku ndi malangizo kumapangitsa anthu kukhala olimbikitsidwa komanso kuyang'ana kwambiri zomwe zili zofunika pakampani.
Mawu anzeru ndi ofunikanso kwa anthu omwe sali pakampani. Zimathandizira makasitomala ndi othandizana nawo kumvetsetsa zomwe kampaniyo ikufuna komanso zomwe ikuyesera kukwaniritsa. Mwanjira imeneyi, atha kusankha ngati akufuna kukhala nawo kapena kuthandizira.
Choncho, kukhala ndi ndondomeko sikutanthauza kukhala ndi ndondomeko. Ndizokhudza kuonetsetsa kuti aliyense akudziwa dongosololi komanso chifukwa chake likufunika. Zili ngati kukhala ndi kampasi imene imathandiza kuti aliyense apite ku njira yoyenera.
Komanso Werengani: Njira Zampikisano Zitsanzo: Tanthauzo ndi Mtundu
Mbali Zofunikira za Chidziwitso cha Njira
Ndondomeko ya ndondomeko ili ndi zigawo zitatu zofunika zomwe zimathandiza kutsogolera zochita za kampani. Tiyeni tiwaphwanye:
- Tulukani Pampikisano:
- Kufunika Kofunika: Izi ndi zomwe zimapangitsa kuti malonda anu akhale apadera. Ndi chifukwa chake makasitomala ayenera kusankha malonda anu kuposa ena.
- Kulanga kwa Mtengo: Izi ndi momwe mumaperekera mtengo kwa makasitomala. Zili ngati njira yanu yapadera yochitira zinthu.
- Bizinesi Model Canvas: Izi zili ngati pulani yosonyeza momwe bizinesi yanu imagwirira ntchito. Zimathandizira aliyense kumvetsetsa njira yanu. Mukamalankhula za mwayi wanu kuposa omwe akupikisana nawo, ganizirani za makasitomala omwe mumawakonda komanso momwe zikhalidwe za kampani yanu zimalumikizirana nawo.
- Fikirani Zolinga:
- cholinga: Ichi ndiye cholinga chachikulu cha dongosolo lanu. Ziyenera kukhala zomveka komanso kukhala ndi tsiku lomaliza. Kodi mukulowa mumsika watsopano kapena mukuchita bwino pamsika womwe ulipo? Tanthauzirani momveka bwino ndikukhazikitsa ma metric kuti muwone momwe zikuyendera pakapita nthawi.
- Komwe Mungayang'anire Zothandizira:
- Kukula: Gawoli likufotokoza komwe mungaike nthawi ndi ndalama zanu. Imalankhula za omwe makasitomala anu ali, komwe ali, ndi zomwe mukugulitsa. Poganizira izi, mutha kusankha komwe chuma chanu chingakhale chothandiza kwambiri kukwaniritsa zolinga zanu.
Zitsanzo za Strategic statement
Strategic Zolinga Zitsanzo mu Strategy Statement
Zolinga zanzeru ndi zolinga zomwe zimathandiza bizinesi kapena bungwe kukula ndikuyenda bwino. Nazi zitsanzo za strategic objectives mu strategy statement:
- Wonjezerani ndi kusiyanitsa maziko a ndalama: Izi zikutanthauza kupeza njira zatsopano zopezera ndalama osati kudalira njira imodzi yokha.
- Kusamalira bwino zothandizira: Gwiritsani ntchito zinthu monga ndalama, nthawi, ndi zinthu mwanzeru kuti mupeze zotsatira zabwino.
- Pezani njira zambiri zopezera ndalama: Yang'anani njira zosiyanasiyana zopezera ndalama kapena zopereka.
- Pangani likulu ligwire ntchito bwino: Sinthani momwe ofesi yayikulu kapena malo apakati amagwirira ntchito.
- Sinthani machitidwe aukadaulo: Onetsetsani kuti luso zomwe zimagwiritsidwa ntchito ndizokhazikika komanso zogwira ntchito.
- Pezani gululo kuti lizikhudzidwa kwambiri: Onetsetsani kuti atsogoleri a bungwe akutenga nawo mbali ndikuthandizira.
- Fikirani anthu ammudzi zambiri: Lumikizanani ndi anthu kunja kwa bungwe kuti mupange maubwenzi ndi chithandizo.
- Pangani ndikutsatira ndondomeko yamalonda: Pangani dongosolo lokwezera bizinesi kapena bungwe ndikulichita.
- Onjezani ndalama ndi 10% chaka chilichonse: Pangani ndalama zambiri chaka chilichonse pokulitsa bizinesi kapena kupeza mwayi watsopano.
- Chepetsani ndalama ndi 5% chaka chilichonse: Gwiritsani ntchito ndalama zochepa chaka chilichonse pochepetsa mtengo kapena kupeza njira zogwirira ntchito.
- Gulitsani malonda kapena ntchito m'malo ambiri padziko lonse lapansi: Wonjezerani bizinesiyo kuti mufikire makasitomala m'maiko osiyanasiyana.
- Dziwani makasitomala: Gwiritsani ntchito dongosolo kuti mutole zambiri za makasitomala ndikuzigwiritsa ntchito kuti muwongolere momwe bizinesi imagwirira ntchito.
Kuchuluka Zitsanzo za Ndondomeko Yamachitidwe
- Limbikitsani Chisangalalo cha Makasitomala: Pangani makasitomala kukhala osangalala ndi malonda ndi ntchito zathu.
- Pangani ndi Kuyesa Zogulitsa Zosavuta: Pangani ndi kuyesa zinthu zomwe ndi zosavuta kuti makasitomala azigwiritsa ntchito.
- Limbitsani Mauthenga a Makasitomala: Pangani maubwenzi olimba ndi makasitomala.
- Limbikitsani Bajeti Yotsatsa ndi 5%: Onjezani bajeti yotsatsa ndikutsatsa ndi 5%.
- Revamp and Enhanance Company Website: Sinthani ndikusintha tsamba lakampani kuti mugwiritse ntchito bwino.
- Limbikitsani Kukhalapo Kwapaintaneti ndi Kuyanjana Kwama media: Wonjezerani kutenga nawo mbali ndi kuyanjana pa intaneti ndi chikhalidwe cha anthu.
- Limbikitsani Kupezeka Kwazinthu M'masitolo ndi Paintaneti: Pangani kuti zinthu zizipezeka mosavuta m'masitolo akuthupi komanso pa intaneti.
- Pangani Mapulani Otsatsa Kuti Mulimbikitse Malonda: Konzani mapulani olimbikitsa malonda ndikuwonjezera malonda.
- Unikaninso Njira Zophunzitsira Ogwira Ntchito: Sinthani ndondomeko yophunzitsira antchito.
- Limbikitsani Malo Ogwirira Ntchito Ogwirizana ndi Opindulitsa: Pangani malo omwe amalimbikitsa mgwirizano ndi zokolola pakati pa antchito.
- Yang'anani Kwambiri Kuyankha kwa Ogula ndi Kutsatsa Kwandandanda: Yang'anani pa mayankho ochokera kwa makasitomala ndikugwiritsa ntchito zomwe mukufuna njira zotsatsa.
Ubwino Wampikisano Zitsanzo za Ndemanga za Njira
- Kukhala ndi zida zapadera zomwe ena alibe: Izi zikutanthauza kukhala ndi zinthu zomwe opikisana sangathe kuzipeza mosavuta.
- Kupanga zinthu zotsika mtengo kuposa zina: Ngati kampani ikhoza kupanga zinthu zotsika mtengo, zimakhala ndi mwayi.
- Kudziwika bwino: Anthu ambiri akazindikira ndikudalira mtundu, ndi mwayi waukulu.
- Kukhala pamalo apadera: Nthawi zina, komwe kuli kampani kumapereka malire.
- Kugwiritsa ntchito ukadaulo watsopano ndi kukula: Kukhala patsogolo ndi zamakono zamakono kungakhale mwayi waukulu.
- Kugwiritsa ntchito malonda anzeru omwe amalimbikitsa malonda: Kukhala ndi njira yomwe imabweretsa ndalama zambiri ndi mwayi wamphamvu.
- Kukhala ndi mapangidwe amtundu umodzi: Ngati chinthu chikuwoneka kapena chikugwira ntchito mwapadera, ndiye mwayi.
- Kukhala ndi malo ogwira ntchito omwe amalimbikitsa malingaliro atsopano: Malo omwe amathandiza antchito kukula ndikubwera ndi zinthu zatsopano ndi mwayi.
- Kukhala ndi antchito ophunzitsidwa bwino: Ogwira ntchito omwe amadziwa zambiri komanso ali ndi luso loyenera amapatsa kampani mwayi.
- Kuwona mwayi wopanga ndalama 10% chaka chilichonse kwa zaka zisanu: Kupeza mwayi wowonjezera ndalama ndi mwayi wamphamvu pakapita nthawi.
Alos Read: Nkhani Yophunzira: Tanthauzo, Mitundu, Zitsanzo
Zitsanzo Zina Zofunikira za Njira
Polemba ziganizo zamaganizidwe, ndikofunikira kuti uthenga wanu ukhale ndi zolinga zenizeni. M'munsimu muli zitsanzo zitatu za ndondomeko za ndondomeko, iliyonse yogwirizana ndi zolinga zosiyana.
1. Ndondomeko Yoyang'ana Makasitomala
Popanga chiganizo chomwe chimapereka zomwe kasitomala akukumana nazo, ndikofunikira kuyika chidwi chanu pa omvera omwe mukufuna. Ganizirani momwe makasitomala amawonera polemba uthenga. Mwachitsanzo, munganene motere: "Timamvetsetsa kuti makasitomala athu amakhala otanganidwa, ndipo kuti tiwonjezere luso lawo, tikufewetsa ntchito zathu kuti zitsimikizire kulumikizana bwino."
Chofunikira ndikuwongolera kulumikizana kwanu kuti kugwirizane ndi zosowa ndi zomwe makasitomala amakonda. Povomereza awo moyo wofulumira, ndondomekoyi ikufuna kuwatsimikizira kuti kampaniyo ikugwira ntchito mwakhama kuti mayanjano awo azikhala osasunthika komanso ogwira mtima. Njira yotsatsira makasitomala ndi yofunika kwambiri pakulimbikitsa kukhutira ndi kukhulupirika.
Komanso, kulankhulana momveka bwino n'kofunika. Gwiritsani ntchito chilankhulo chosavuta kumva komanso chothandizira omvera anu mwachindunji. Njira yowongokayi sikuti imangowonjezera mphamvu ya mawu anzeru komanso imathandizira kumanga kulumikizana mwamphamvu ndi makasitomala anu.
Nthawi zambiri, mawu okhudza makasitomala omwe amavomereza ndikukwaniritsa zosowa zapadera za omvera anu angathandize kwambiri kukhutira kwathunthu. Sungani kulumikizana momveka bwino komanso momveka bwino, kuwonetsa kudzipereka pakuwongolera ntchito kuti zipindule ndi moyo wotanganidwa wa makasitomala anu.
2. Ndondomeko Yoyendetsera Ndalama
Njira imodzi yofotokozera mapulani anu azachuma ndi kugwiritsa ntchito ndondomeko zotengera ndalama. M'malo mwa chilankhulo chovuta, mutha kunena ngati, "Tikufuna kukweza mtengo wa omwe ali nawo powonjezera phindu kudzera pamzere wathu watsopano." Njirayi imakuthandizani kuti muwonetse kudzipereka kwanu pakukula kwachuma momveka bwino komanso molunjika. M’malo mogwiritsa ntchito mawu osavuta kumva, yesetsani kufotokoza zolinga zanu m’mawu osavuta.
Mwanjira iyi, okhudzidwa atha kumvetsetsa bwino njira yanu ndi njira zomwe mukuchita kuti zinthu ziziyenda bwino pazachuma. Pogogomezera cholinga chokweza mtengo wa eni ake, mukuwonetsa gawo lalikulu la dongosolo lanu lazachuma. Kulankhulana kwanu kuzikhala kwachidule komanso kofikirika, kulola omvera ambiri kumvetsetsa zolinga zanu mosavuta.
Komanso, pokambirana za kukula kwachuma, ganizirani kugwiritsa ntchito chilankhulo chosavuta komanso njira yoyang'ana ndalama kuti mufotokozere bwino njira zanu ndi zolinga zanu.
3. Chidziwitso cha Njira Yopangira Malingaliro
Pakukulitsa malingaliro, ndikofunikira kupanga mawu omwe amafotokoza bwino masomphenya anu ngati njira yanu ikufuna kufalitsa malingaliro. Mwachitsanzo, ngati ndinu katswiri wodziwika bwino pantchito zamayendedwe, mutha kufotokoza masomphenya anu motere: "Ndife otsogola pazamayendedwe, odzipereka kukhazikitsa magalimoto okhazikika omwe amathandizira kuchepetsa mpweya wa carbon."
Chinsinsi ndicho kufotokoza masomphenya anu m'njira yosavuta kuti ena amvetse. Ngati kufalitsa malingaliro ndiko cholinga chanu, mawu olunjika komanso okhudza mtima amatha kufalitsa uthenga wanu. Mwachitsanzo, ngati cholinga chanu chili pamakampani a mayendedwe, mutha kunena mawu ngati, "Timatsogola pazatsopano zamayendedwe, odzipereka poyambitsa magalimoto okonda zachilengedwe omwe amathandizira kuchepetsa kutulutsa mpweya wa kaboni."
Mukamapanga mawu anu, ganizirani za chiyambi cha masomphenya anu ndi momwe akugwirizana ndi njira yanu. Lipangitseni kukhala lachidule ndi lofikirika kotero kuti omvera anu amvetse mfundoyo mosavuta. Kaya ndinu a malonda, bungwe, kapena munthu payekha, masomphenya opangidwa bwino atha kukhala ndi gawo lalikulu popereka zokhumba zanu ndi zolinga zanu kwa ena.
Momwe Mungalembere Malangizo Ogwira Ntchito
Pofunafuna tsogolo labwino, ndondomeko yomveka bwino komanso yachidule imakhala ngati chitsogozo kwa ogwira ntchito pakampani. Ikuphatikiza dongosolo la bungwe lazaka zikubwerazi, ndikupereka mapu owoneka bwino akupita patsogolo.
Ganizirani za Makhalidwe: Musanayambe kukhazikitsa zolinga, khalani ndi kamphindi kuganizira za mfundo zazikulu za gulu lanu. Phunzirani mu chikhalidwe cha kampani ndi zikhulupiriro zofunika zomwe zimapanga chidziwitso chake. Kumvetsetsa mfundo izi kumakupatsani mwayi wopanga chiganizo chokhazikika pacholinga, ndikupangitsa kuti chikhale chatanthauzo komanso chothandiza.
Dziwani Zolinga: Poganizira mfundo za makhalidwe abwino, yambani kufotokoza zolinga zanu zazikulu. Limbikitsani mgwirizano pokonza msonkhano wapakampani kuti muphatikize mamembala onse pakupanga zisankho. Limodzi, kambiranani zolinga zosiyanasiyana zomwe zikugwirizana ndi cholinga cha kampani. Kupyolera mu ndemanga ndi zokambirana pamodzi, tchulani cholinga chomwe chikugwirizana bwino ndi ndondomeko ya bizinesi yamtsogolo.
Konzani Njira Yopangira Zinthu: Kalambulabwalo wofunikira ku chiganizo cholimba cha njira ndikukhazikitsa njira yopangira zinthu. Njira iyi ikuwonetsa mtengo wazinthu zomwe kampani yanu ikupereka. Popanga kufotokozera momveka bwino za malonda anu ndi njira yake yotsatsira, mumayala maziko a template yamphamvu ya ndondomeko yanu.
Konzani Chikalatacho: Khalani ndi chiganizo chachidule, ndi cholinga cha masentensi awiri kapena atatu ofotokoza bwino lomwe cholinga chanu. Onetsetsani kuti ikuphatikiza zinthu zitatu zofunika: mwayi wampikisano, cholinga, ndi kuchuluka kwake. Kufupikitsa uku kumatsimikizira kuti mawu anu anzeru ndi othandiza komanso osavuta kugayidwa.
Konzani ngati Gulu: Unikaninso chiganizo chomwe chalembedwa ngati gulu, ndikuchifufuza kuti chimveke bwino komanso chikugwirizana. Pangani zosintha zilizonse zofunika kuti muchotse mawu osasangalatsa ndikuwonetsetsa kuti zolinga zanu zabizinesi ndizomveka bwino. Pamene ndondomeko yanu ya ndondomeko ikufotokozera bwino zomwe gulu lanu lingathe kuchita, ndilokonzeka kugawidwa.
Siyani Mumakonda