Me yasa zaku je kwas ɗin digiri na tallan dijital? Ƙwarewar tallan dijital tana da mahimmanci ba kawai ga waɗanda ke aiki a fagen tallan dijital ba har ma ga ƴan kasuwa. Ko da bayan kun gina ƙungiyar tallace-tallacen dijital mai suna, mafi nasara waɗanda suka kafa suna da fahimtar aiki na duk bangarorin kasuwancin kuma suna iya ba da zurfin sa ido kan kamfen ɗin tallan dijital. Za a iya samun kwas ɗin digiri na tallan dijital ta hanyoyi da yawa, gami da karatun kan layi da horar da jiki. Koyaya, kuna son kammala horar da ku akan tallan dijital kuma ku san cewa zaku sami ƙimar kuɗin ku, gwargwadon ko horo ko digiri a cikin tallan dijital kyauta ne ko kuma an biya ku.
Wannan labarin yana da taƙaitaccen bayani game da mafi kyawun kwas ɗin digiri na tallan dijital da za ku iya ɗauka a cikin kwanciyar hankali na gidan ku, kuma ku karɓi takardar shaidar digiri bayan karatun horo. Duk abin da kuke buƙatar yi na karanta wannan labarin har ƙarshe, kuma zaku kasance kan hanyar ku don zama ƙwararren ɗan kasuwan dijital.
Menene tallan dijital?
Tallan dijital shine talla da haɓaka samfura ko ayyuka akan Intanet. Mafi yawan tashoshi na dijital da ake amfani da su a cikin tallace-tallace sune dandamali daban-daban na kafofin watsa labarun (Facebook, Twitter, Instagram, da YouTube sun fi shahara), gidajen yanar gizo, shafukan yanar gizo, imel, da aikace-aikacen wayar hannu. Manufar ita ce ƙara wayar da kan jama'a, gina alamar ku kuma a ƙarshe samun masu amfani don siyan samfuran ku kuma ku kasance masu wadar zuci don kiyaye kamfani ko alama.
Shin Tallan Dijital aiki ne mai kyau?
Tallan dijital shine a sana'a iri-iri zaɓi wanda ke ba da sarari ga duk wanda yake so ya gwada wani abu mai ƙirƙira da shirye. Ana iya yin tallan dijital ta hanyoyi daban-daban, gami da tallace-tallacen da aka biya, inganta injin bincike, tallan kafofin watsa labarun, da tallan imel. Samun digiri a cikin tallan dijital ta hanyar ɗaukar darussan kan layi da horo yana da kyau don haɓaka aikinku.
Abin da za ku nema Lokacin Zabar Kwas ɗin Digiri na Dijital:
Zaɓin madaidaicin digiri a cikin tallan dijital na iya zama da wahala. Tare da duk zaɓuɓɓukan da ake da su, yana da mahimmanci a nemo wanda ya dace.
Lokacin da yazo ga zaɓinku, zaɓin da ya dace yakamata ya isar da duk bangarorin tallan dijital cikin zurfi. Cikakken shirin ilimi yakamata ya haɗa da SEO, tallan abun ciki, binciken da aka biya, da ƙari. Mafi kyawun kwasa-kwasan yana ba wa ɗalibai damar yin karatu akan aikin ta hanyar aiwatar da ayyuka da koyo daga wasu ƙwararrun masana a cikin masana'antar.
Course Dijital Marketing
Kuna buƙatar taimako game da zaɓin? Mun zaɓi kuma mun sake nazarin wasu mafi kyawun horarwar tallan dijital da darussan digiri akan layi. Duba su a kasa:
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Duke Cigaban Nazarin Karatun Digiri na Dijital Marketing
Kafofin watsa labarai na dijital da kwasa-kwasan satifiket na talla da horon da Ofishin Ci gaba da Karatun Jami’ar Duke ke bayarwa shiri ne da aka keɓance da yanayin mutanen da ke son haɓaka ƙwarewar dijital a cikin talla ko fara sana’a kyauta a fagen talla. Yana daya daga cikin mafi girman shirye-shiryen marasa bashi tare da jimlar sa'o'i 350 na koyarwa da karatu.
Yawan shekarun mai nema shine shekaru 18 da haihuwa. Masu nema dole ne su iya karanta da rubuta Turanci. Dole ne ku sami ƙwarewar kwamfuta, kyakkyawar hanyar intanet, da asusun imel mai aiki.
Kwas ɗin yana horar da ɗalibai da ƙwarewar da ake buƙata don zama ƙwararrun tallan dijital. Shirin ya hada da:
- Abokin Ciniki na Dijital (DMCA)
- Ma'aikacin Inganta Injin Bincike
- Content Marketing
- Social Media Practitioner
- Kwararren Kasuwancin Wayar hannu
- Biya Per Click Practitioner
- Ma'aikacin Inganta Juyin Juya
- Ma'aikacin Nazarin Yanar Gizo
- email Marketing
Shirin, wanda ya hada da dakunan gwaje-gwaje, kayan aiki, da sauran gajerun darussa, ana samar da su ta hanyar watsa darussan bidiyo daga manyan marubuta, masu magana, da masu ba da shawara.
Don samun takardar shedar tallace-tallace na dijital, kuna buƙatar:
- Cika samfurin da ake buƙata.
- Kammala na'urori shida na ci gaba na zaɓinku.
- Rijista da yin rajista don kwas ɗin digiri na dijital da horo suna kan aiki koyaushe.
- Makaranta: $ 3,195.00
- Tsawon Lokaci: Watannin 12
Bayanan tuntuɓar: Imel [email kariya] ko Kira 919-684-3255
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Jami'ar Vermont Digital Marketing Course
Takaddun shaida na Jami'ar Vermont don tushen tallan dijital shine lambar yabo ta ɗaya don mafi kyawun kwasa-kwasan digiri na tallan kan layi a duk faɗin ƙasar. ƙwararrun ƙwararrun ƙwararrun ne ke koyar da kwas ɗin da ke aiki tare da kamfanonin Fortune 1000 don ƙirƙira da aiwatar da tsare-tsaren tallan dijital. An yi niyya ne ga ƴan kasuwa na gabaɗaya, sabbin shiga tallace-tallace, da gogaggun manajojin talla waɗanda ke buƙatar sa. Ƙara koyo game da yanayin tallan dijital.
Darussan suna ba da cikakken bayanin horon tallan dijital ta hanyar bincike da haɓaka tsare-tsaren tallace-tallace. Modulolin shirin sun haɗa da:
- Bayani da Gabatarwa
- Search Engine Optimization
- Sakamakon Biyan
- email Marketing
- Nuni Talla
- Kasuwancin Talla
- mobile Marketing
- Analytics
- Sana'o'i/Masu Kasuwancin Ku
- Babbar Hanya
- Ana gabatar da kwas ɗin akan layi.
Membobin PMI-CV, VBSR, LCRCC, ko UVM da UVM abokan haɗin gwiwar Cibiyar Kiwon Lafiya ta sami rangwame.
- Makaranta: $ 1,695.00
- Tsawon Lokaci: 10 makonni
Bayanan tuntuɓar: Kira (802) 656-2085
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Course Dijital Marketing Jami'ar DePaul
Shirye-shiryen takardar shedar sadarwar tallace-tallacen da aka haɗa a cikin ma'aikatarsa tana ba da zurfin ilimi game da mahimman ra'ayoyin da ake buƙata don ƙirƙirar ingantaccen dabarun sadarwa na haɗin gwiwa don kasuwancin ku ta hanyar talla, haɓaka tallace-tallace, tallace-tallace kai tsaye da dijital.
Ana ba da darussan horar da tallace-tallace na dijital akan layi ko kan harabar kuma ana nufin masu sarrafa tallace-tallace, manajojin asusu, ƙwararrun ƴan kasuwa, da ƙwararrun talla waɗanda ke son shigar da kasuwancin dijital.
Don samun cancantar kwas ɗin Digiri na Dijital, ɗalibai dole ne su kammala darussa na tilas guda uku (zaɓi a ƙasa), darussan zaɓaɓɓu biyu, da taron karawa juna sani.
- Ƙirƙirar ingantaccen shirin takaddun shaida don tsare-tsaren tallace-tallace
- Shirye-shiryen takaddun shaida na kan layi don tallan Intanet
- Shiri mai amfani don takaddun tallan Intanet
- Makaranta: $ 1,495.00
Bayanan tuntuɓar: Imel [email kariya] Ko kira (312) 362-5913
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Jami'ar California, Irvine Digital Marketing Course
Kwas ɗin digiri na tallan dijital na cibiyar yana nufin ƙwararrun masu sha'awar haɓaka ayyukan gidan yanar gizon su ta hanyar horo da samun ƙwarewar nazari, ƙirƙirar kamfen ɗin tallan kan layi, da waɗanda ke da sha'awar haɓaka ayyukansu a cikin talla.
Ya haɗa da dabarun tallan wayar hannu, kafofin watsa labarun, da tallace-tallacen injunan bincike don taimakawa ɗalibai su jawo hankali, canzawa, da riƙe abokan ciniki.
Don karɓar takardar shedar dijital dole ne a ɗauki kwasa-kwasan tilas shida da kwasa-kwasan zaɓi biyu tare da maki na “C” ko mafi kyau ga aƙalla raka'a 16.
Darussan da ake buƙata sune:
- Bayanin tallan dijital
- Kafofin watsa labarun da Bayanan Masu Sauraron Intanet
- Lissafin Kan layi & Ma'auni
- Tsara da Haɓaka Dabarun Tallan Injin Bincike naku
- Haɓaka Yanar Gizo da Keɓantawa
- Aaddamar da Dabarun Watsa Labarai na Zamani
Darussan zaɓaɓɓu sun haɗa da:
- Nuni Talla
- Tallace-tallacen Watsa Labarai Ta Hanyar Labari
- email Marketing
- mobile Marketing
- Tallan Bidiyo akan layi
- Content Marketing
Dole ne ku zama ƙwararren Ingilishi don yin rajista don shirin.
- Makaranta: $ 3,765.00
- Duration: 3-12 watanni
Bayanan tuntuɓar: Imel [email kariya] Ko kira (949) 824-9796
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Jami'ar Jihar Oregon
Makarantar tana ba da takardar shedar sarrafa alamar dijital wanda ke da cikakken bayani game da yadda ake samunsa a shafi na farko na Google, yadda ake amfani da kafofin watsa labarun don talla, yadda ake samun mafi kyawun ƙoƙarin yin alama, da SEO, SEM, da AdWords.
ƙwararrun ƙwararrun ƙwararrun masana'antu ne ke koyar da shirin kan layi kuma ana nufin tallatawa da ƙwararrun hanyoyin sadarwa waɗanda ke neman takaddun shaida don mahimman dabarun dijital, fasaha, kafofin watsa labarun, da ƙwarewar haɓaka abun ciki a matsayin manyan ƙwararrun tallan masana'antu daga manyan hukumomin duniya.
Ya ƙunshi darussa guda huɗu, waɗanda ake ɗaukar su daban-daban a cikin tsawon makonni 5-7. Bayan kammalawa, zaku karɓi takaddun shaida da ID na dijital don nuna bayanan shiga ku.
Darussan sun haɗa da:
- Social networks da wayar hannu marketing
- Dabarun alamar dijital
- Ƙirƙiri dabara don abun ciki na dijital
- Inganta injin bincike da tallan injin bincike
- Kudin koyarwa: $ 1,950.00
- Duration: 5-7 makonni.
Bayanan tuntuɓar: Imel [email kariya] Ko kira (541) 737-4197
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Jami'ar La Verne
Shirin takardar shedar tallan dijital a cikin La Verne shine don tallace-tallace da ƙwararrun tallace-tallace waɗanda ke son haɓaka ƙwarewar tallan dijital su da samun ƙwarewar aiki waɗanda ke tasiri aikinsu.
Batun kwas ɗin sun haɗa da:
- Tashoshin Tallan Dijital(DM).
- Tsara da Haɓaka Tashoshi na DM
- Inganta Yanar Gizo
- Inganta Tashar Waya
- Inganta Social Media
- Wasu muhimman abubuwa na tashoshin DM
- Makaranta: $ 2,499.00
- Tsawon lokaci: Kwanaki hudu (hotuna 32)
Bayanan tuntuɓar: Imel [email kariya] Ko kira (909) 448-4993
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Rutgers University
Cibiyar tana ba da shirye-shiryen digiri na kan layi guda 11 don ɗalibai da masu karatun digiri, gami da ƙaramin MBA na kan layi don tallan dijital da shirin takaddun shaida don tallan dijital.
Kwasa-kwasan na nufin haɓaka fahimtar rijistar tallan dijital a cikin yanayi mai ma'amala ta amfani da shirin da shugabannin tunanin masana'antu suka haɓaka don aikace-aikacen duniya.
Har ila yau, darussan ba kawai ga sababbin mutane ba ne waɗanda suke so su bincika filin tallace-tallace na dijital, har ma ga manajoji, shugabannin ƙungiyar, da manajan tallace-tallace waɗanda ke aiki tare da tallace-tallace, ma'aikata, ko ma'aikata. masu gudanar da ayyukansu.
Darussan tallace-tallace biyu na dijital sun ƙunshi ƙananan 10 a cikin tafiyar ku, gami da:
- Dabaru don inganta martabar injin bincikenku da sarrafa kamfen neman biyan kuɗi
- Shahararrun dabarun tallan dijital a cikin mazugiyar tallace-tallacen kan layi.
- Maɓalli 26 matakai don ƙware nazarin yanar gizo da ƙirƙirar maɓalli na ayyuka (KPIs) don buƙatun kasuwancin ku
- Yadda ake sarrafa canje-canjen ƙungiyoyi don haɓaka tallan dijital.
- Hanyoyin ƙirƙira na dijital za su canza makomar tallace-tallace (Intanet na Abubuwa, na'urori masu ɗaukuwa, da sauransu)
- Ana ba da shirye-shiryen tallace-tallace na dijital a cikin nau'i biyu: ingantaccen shirin sirri na kwanaki 5 (a New Jersey, Chicago, da Toronto) da shirin koyar da kai na mako 12 wanda ake bayarwa akan layi ta bidiyo da kafofin watsa labarai. m darussa.
- Makaranta: $4,995 (kan layi) ko $3,495 (cikin mutum)
- Tsawon lokaci: makonni 12 ko kwana biyar
Bayanan tuntuɓar: Imel [email kariya] Ko kira (848) 445-9243
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Jami'ar Wisconsin-Milwaukee Digital Marketing Course
Ƙwararriyar takardar shaidar tallan dijital, wanda ya haɗa da darussa kan dabarun abun ciki na dijital, tallan dijital, da nazarin tallace-tallace, an tsara shi don taimakawa ɗalibai su fahimci kayan aikin tallace-tallace da ilimin da ake bukata don gudanar da kasuwancin su.
Shirin yana nufin waɗanda ke da alhakin ayyukan tallace-tallace, ba tare da la'akari da nau'in kungiya ba. Koyaya, masu nema dole ne su sami digiri a cikin tallace-tallace ko filin makamancin haka da shekara ɗaya ko biyu na ƙwarewar tallan kafin a shigar da su cikin shirin takardar shaidar tallan dijital.
Dalibai dole ne su ɗauki kwasa-kwasan mahimmanci guda uku da kwasa-kwasan zaɓaɓɓu biyu a cikin shekaru biyu don karɓar takardar shaidar.
Ga ainihin kwasa-kwasan shirin:
- Gina Dabarun Tallan Abun Ciki na Dijital
- Tushen don Ingantacciyar Talla ta Dijital
- Inganta sakamakon tallace-tallace ta hanyar fasahar nazari na ci gaba
- Gabatarwa zuwa Dijital Marketing Analytics
A ƙasa akwai darussan zaɓaɓɓu:
- Adobe Indesign - Basics
- Adobe Photoshop - Basics
- Talla a Facebook, Twitter, da sauran Dandalin Zamantakewa
- Muhimman Abubuwan Jagoranci
- Google AdWords: Sami mafi kyawun binciken da aka biya
- Tabbataccen Jagora ga Maɗaukakin Mahimman ƙididdiga
- Menene sabo a shafukan sada zumunta? Yi amfani da abubuwa don gina dabarun zamantakewa mai nasara
- Rubuta Kwafin Babban Tasiri don Gidan Yanar Gizonku
- Makaranta: $ 4,344
- Duration: shekaru biyu
Bayanan tuntuɓar: Imel [email kariya]
U-Dub yana ba da takaddun shaida da dabarun abun ciki don tallace-tallace, sadarwa, talla, da ƙwararrun PR, da kuma waɗanda suke so su shiga cikin alkuki.
Tare da takardar shaidar, ɗalibai na iya:
- Ƙirƙiri tsarin dabarun abun ciki don abokin ciniki na gaske.
- Ƙirƙiri sharhin abun ciki na alama da masu fafatawa.
- Ƙirƙirar abun ciki da dabarun ba da labari don takamaiman tashar kan layi kuma amfani da kayan aiki kamar Hootsuite da Google Analytics
- Ana ba da kwas ɗin akan layi tare da tarurruka na lokaci-lokaci. Yana ba ɗalibai damar yin hulɗa tare da malamai da abokan aiki a ainihin lokacin ta hanyar hira, taron yanar gizo, ko waya.
- Makaranta: $ 3,225
- Tsawo: makonni 7-9
Bayanan tuntuɓar: Kira (800) 506-1325
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Jami'ar Illinois
Jami'ar Illinois Digital Marketing Certificate ta ƙunshi darussa uku:
- Talla a cikin duniyar dijital
- Kayan aikin dijital don haɓaka sabbin samfura masu ƙima (nazarin shari'a: injunan gida)
- Kayan aikin dijital don shawo kan abokan ciniki don siyan samfuran ku (binciken shari'a: sabunta Pepsi)
- Kayan aikin dijital don ingantaccen rarraba samfuran ku (binciken shari'a: Zappos)
- Binciken dijital don tallatawa
- Tasirin dijital akan tallace-tallace
- Mahimman ra'ayi na bincike na yanar gizo; Mai amfani
- Gabatarwa ga kayan aikin nazarin yanar gizo; Tattara da bincike na ingancin bayanai
- Ta yaya kuma me yasa ake tattara bayanai akan bincike na dijital, nuni, da tashoshin bidiyo? Tsarin don auna kamfen na dijital
- Tashar tallan dijital
- Abin da ake nufi da zama dijital; Me yasa kuke buƙatar dabarun dijital?
- Digitally a matsayin wani ɓangare na shirin BMI; Kafofin watsa labarai sun haɗu
- Fara dabarun dijital ku; Bincika a sararin dijital
- Menene mataki na gaba a cikin daular dijital? Nazarin yanayin tallace-tallace na dijital
Kowane kwas, wanda aka bayar ta hanyar taron bidiyo, motsa jiki, da tambayoyin tambayoyi, yana ɗaukar makonni huɗu kuma yana buƙatar awanni shida zuwa takwas na aiki a kowane mako.
- Makaranta: $ 2,974
- Tsawon Lokaci: Makonni huɗu
Bayanan tuntuɓar: Kira (217) 333-2747
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Jami'ar San Diego
An kafa Jami'ar San Diego a cikin 1949 kuma jami'ar Katolika ce mai zaman kanta wacce ke matsayi na 90 a cikin mafi kyawun jami'o'in ƙasa.
Jami'ar tana ba da Tsarin Takaddun Takaddun Talla na Kan layi ga 'yan kasuwa, masu kasuwanci, da ƙwararrun masu neman haɓakawa da haɓaka kasancewarsu ta kan layi ta hanyar samun ƙwarewar tallan dijital.
Kwararrun masana masana'antu ne ke koyar da darussan kuma sun dace da mutanen da ke son canza sana'arsu.
Don karɓar takardar shaidar, 'yan takara dole ne su kammala darussan asali guda takwas (duba adadi a ƙasa) tare da GPA na ƙarshe na 2.4 ko fiye, haɓaka da gabatar da fayil tare da dabarun tallan kan layi wanda ya dace da bukatun kamfanin. kuma ku halarci 70% na darussan da aka tsara.
Manyan darussa sun haɗa da:
- Gina alamar ku da gidan yanar gizon ku
- Ka'idoji don yin magana da haɓakawa akan rukunin yanar gizon
- Dabarun SEO na waje: ginin hanyar haɗin gwiwa, tallan abun ciki, da ikon gidan yanar gizon
- Imel, rubutun ra'ayin kanka a yanar gizo, da tallan bidiyo
- Kasuwancin kafofin watsa labarun
- Tallan Yanar Gizo
- Binciken yanar gizo
- Gabatarwar aikin Capstone
Bayanan tuntuɓar: Imel [email kariya] Ko kira (619) 260-4585
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Massachusetts Cibiyar Fasaha
Cibiyar tana ba da shirin nazarin tallace-tallace na dijital da kafofin watsa labarun ga ƙwararru da yawa, ciki har da masu gudanarwa, manajoji, manajojin tallace-tallace, manajojin tallace-tallace, da shugabannin hukumomin da ke son fahimtar ka'idodin tallace-tallace a cikin wannan sabon zamani na dijital don sarrafa mafi kyawun kamfen ɗin tallan dijital su.
Ana gabatar da shirin a kai tsaye kuma ya shafi batutuwa daban-daban, ciki har da:
- Binciken Talla
- Tallace-tallacen sadarwar zamantakewa
- Nazarin kafofin watsa labarun
- Talla da sarrafa abubuwan da mai amfani ya haifar
- Tallan wayar hannu da kasuwanci
- Dabarun CRM a cikin shekarun manyan bayanai da tallan dijital
- Kamfanonin da aka samu vs. kafofin watsa labarai da aka biya
- Samfuran tsinkaya don niyya ta talla
- Viral samfurin zane
- Ƙwarewar multichannel
- Gwajin bazuwar
- Binciken A / B
- Makaranta: $3,900 (ban da masauki)
- Duration: kwana biyu
Bayanan tuntuɓar: Kira (617) 253-7166
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Jami'ar Notre Dame
Kwalejin Kasuwancin Mendoza, Jami'ar Notre Dame, tare da haɗin gwiwar Rutgers Business School Education, yana aiki da ingantaccen tsarin ba da takardar shaida na dijital na duniya wanda aka tsara don tallace-tallace, tallace-tallace, sadarwa, tallace-tallace, da tallace-tallace na IT kwararru.
Shirin yana nuna muku yadda ake ƙirƙirar dabarun tallan dijital, keɓance ƙwarewar dijital da tsarin sayan abokin ciniki akan layi, da kuma nazarin ROI. Masanan manyan kamfanoni ne ke koyar da shi a cikin mafi kyawun tallan dijital kuma yana ba da darussa a cikin waɗannan yankuna:
- Dabarar Talla ta Dijital
- Binciken Kasuwancin Gano
- Kasuwancin kafofin watsa labarun
- Ƙirƙirar wayar hannu da tallace-tallace
- Kwarewar Mai Amfani & Talla
- Sayen Abokin Ciniki na Kan layi
- Kwarewar Dijital Na Keɓaɓɓen
- Binciken Yanar Gizo da ROI
Wannan shirin na sirri kuma ya haɗa da nazarin shari'a, zaman ma'amala, da atisayen aji.
- Kudin koyarwa: $ 4,996 (ciki har da kayan kwas, karin kumallo, abincin rana, da sabon iPad tare da kashe 20% don Jami'ar Notre Dame da masu aikin sa kai na Jami'ar Rutgers da tsofaffin ɗalibai)
- Tsawon Lokaci: Kwana biyar
Bayanan tuntuɓar: Imel [email kariya] Ko kira (514) 631-7236
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