Ngati mukufuna kulowa m'makampani otsatsa digito ndikuphunzira momwe mungapangire malonda aulere pa intaneti kunyumba, palibe nthawi yabwinoko kuposa pano. Malinga ndi kafukufuku, chuma cha digito chikukula mwachangu katatu kuposa GDP ya US. Ku United States, ogwira ntchito pazachuma cha digito amapeza pafupifupi $114,275 pachaka, zomwe ndi zopitilira 72% ya ogwira ntchito mdzikolo.
Iyi ndi nthawi yabwino yophunzirira malonda a digito pa intaneti kuchokera ku chitonthozo cha nyumba yanu kwaulere, monga ntchito 9 mpaka 5 zimasowa kwambiri, ndipo malonda a pa intaneti ndi njira yokhayo yopititsira patsogolo ndalama.
Zimatenga nthawi yayitali bwanji kuti muphunzire kutsatsa kwa digito kunyumba?
Zitha kutenga miyezi kuti zotsatira za malonda anu a digito ziwonekere. Muyenera kumamatira ku njira yotsatsira digito kwa miyezi isanu ndi umodzi kapena khumi ndi iwiri musanapeze zotsatira zabwino.
Kodi kutsatsa kwa digito ndi ntchito yovuta?
Kugwira ntchito m'makampani ogulitsa digito ndizovuta. Ndiwopikisana kwambiri ndi omaliza maphunziro ambiri omwe akufuna kulowa nawo ntchito kuposa ntchito. Amakhalanso wovuta kwambiri ndipo kuti apange ntchito yopambana ndi yopindulitsa, ayenera kukhala wokonzeka kugwira ntchito mwakhama ndikuika moyo pachiswe.
Kodi kutsatsa kwa digito ndi ntchito yabwino?
Kutsatsa kwapa digito ndi ntchito yomwe imakula ndikusinthika mwachangu. Ndi kupezeka kwa njira zatsopano zoyankhulirana, kufunika kwa ogwira ntchito oyenerera kuyankha mafunso kumawonjezekanso. Mtundu woyenera kwambiri pantchito yotsatsa digito ndi munthu yemwe ali ndi umunthu wina wake.
Maupangiri Ophunzirira Kutsatsa Pamakompyuta Kwaulere Paintaneti Kunyumba
Taphatikiza maupangiri athu apamwamba kwa otsatsa malonda a digito omwe akufuna kuyamba ntchito yawo yotsatsa lero.
Kufunitsitsa kuphunzira
Makampani opanga malonda a digito akukula mofulumira ndipo akupikisana kwambiri. Ndikosavuta kwa makampani kusiyanitsa pakati pa ofuna kuphunzira ndi omwe ali paulendo. Makampaniwa amafuna chidwi komanso chikhumbo chofuna kuchita bwino.
Khalani Odziwika
Muyenera kudziwa bwino nkhani zamakampani potsatira malonda abwino kwambiri a digito komanso mawebusayiti omwe amakhudzidwa ndi chikhalidwe cha anthu. Ndi osewera akuluakulu monga Google, Facebook, ndi Twitter nthawi zonse amasintha ma aligorivimu awo ndi kulipira nsanja malonda, mudzadabwa ngati inu satsatira zosintha posachedwapa.
Mitundu
Dzizungulireni ndi anthu aluso kuposa inu. Anthu omwe mumakumana nawo ndi njira yanu yothandizira nthawi zonse mukakhala ndi vuto, kukuthandizani kutsegula zitseko zomwe mwina simunadziwe.
Khalani nawo pamisonkhano yamakampani ndi misonkhano mdera lanu kuti mulumikizane ndi otsatsa ena a digito ndikukulitsa luso lanu kudzera m'misonkhano yayikulu ndi mawonetsero.
Ntchito zamunthu
Yesani malingaliro anu ndikutengera malingaliro a atsogoleri amakampani osati ngati uthenga wabwino. M'makampani ogulitsa digito, sinthawi zonse zakuda ndi zoyera, zomwe zimakhala ndi madera ambiri otuwa pakati pa machitidwe abwino ndi zomwe zingagwire ntchito kukampani.
Wogulitsa digito aliyense ayenera kukhala ndi malingaliro ake kuti ayese malingaliro, kuyesa mwayi wawo m'machitidwe osiyanasiyana (SEO, PPC, media media, malonda okhutira, etc.) ndikutha kutenga udindo pakupambana kapena kulephera kwa polojekiti.
Phunzirani mawu ofotokozera
Otsatsa a digito ayenera kudziwa bwino mawu ofupikitsa monga PPC, SEM, ndi SEO. Zonsezi ndi mawu osiyana kwambiri, ndi kusamvetsetsana monga chizindikiro chodziwikiratu kuti muli ndi luso loyambira ndipo mukufunikira maphunziro ambiri. Kutha kusanthula makampeni otsatsa malonda a digito ndikumvetsetsa zomwe zidagwira ntchito kapena ayi zimadalira luso lanu lomvetsetsa chilankhulo chamakampani.
Pangani chizindikiro chanu
Kodi mungadziyerekezere kuti ndinu malo ochezera a digito koma mulibe mawonekedwe owoneka pa intaneti? Ngati mukufuna kuwonetsa olemba ntchito kuti mutha kusintha mawonekedwe a kampani yanu, muyenera kuwonetsa kaye kuti mutha kupanga mtundu wanu.
Kukhalapo kwamphamvu pa intaneti kungakhale chinthu chosankha pakati pa anthu awiri omwe adafunsira ntchito imodzi.
T Marketing Manager
Mawu omwe amagwiritsidwa ntchito kwambiri ndi Moz's Rand Fishkin, Zimatanthawuza kumvetsetsa kwa magawo angapo a malonda, koma luso lapadera la luso limodzi kapena awiri.
Si zachilendo kuti makampani apeze anthu omwe ali ndi luso losiyanasiyana la malonda a digito monga katundu wamtengo wapatali chifukwa cha kuphana kwakukulu pakati pa njira zosiyanasiyana. Mukhozanso kukhala okonzeka bwino kuti musankhe njira yolunjika kwambiri yomwe mungathe kukhala nayo mwapadera.
Khalani ankhanza
Kutsatsa kwapa digito nthawi zambiri kumawoneka ngati kokongola, koma kunena zoona, nthawi zambiri kumakhala kwaukadaulo komanso kumayendetsedwa ndi data kuposa momwe timafunira kuvomereza. M'malo mopanga mawebusayiti kuyambira pachiyambi, mudzagawana njira yanu yotsatsa ndi gulu la opanga kapena opanga omwe ali ndi udindo wophatikiza malingaliro anu.
Kumvetsetsa kofunikira kwa HTML ndi kapangidwe kazithunzi kungakuthandizeni kuti musiyanitsidwe ndi omwe ali ndi chidziwitso chochepa chaukadaulo.
Metrics ndi mfumu
Ngati mukufuna kudzisiyanitsa nokha muzoyankhulana, lankhulani za ROI yotsatsa ya kampeni yomwe mudayendetsa nokha. Ndikosavuta kuyankhula za lingaliro losangalatsa lopanga lomwe mudathandizira kukulitsa, koma zoona zake ndizakuti, ndalama zimalankhula.
Muyenera kumvetsetsa momwe njira iliyonse yotsatsa imagwirira ntchito komanso zomwe maphunziro ake anali.
chitsimikizo
Ngati mukufunadi kukhala osiyana ndi anzanu akumakampani, maphunziro otsimikizika otsatsa digito ndiwofunika. Imodzi mwazovuta zamakampani ogulitsa digito ndikuti palibe zopinga zolowera, zomwe zikutanthauza kuti aliyense amene amamvetsetsa bwino mawu amakampaniwo atha kupeza udindo mu kampani.
Pamene makampaniwa akukula, olemba ntchito amakhala anzeru kwambiri, zomwe zimasiyanitsa munthu amene angathe kuyankhula. Komabe, izi zitha kukhala kulakwitsa kwakukulu kwa kampaniyo.
Timalimbikitsanso:
Siyani Mumakonda