Chifukwa chiyani muyenera kupita ku dipatimenti yotsatsa digito? Maluso otsatsa malonda a digito ndi ofunikira osati kwa iwo omwe amagwira ntchito yotsatsa digito komanso kwa amalonda. Ngakhale mutapanga gulu lodziwika bwino lotsatsa malonda a digito, oyambitsa opambana kwambiri amamvetsetsa mbali zonse zabizinesiyo ndipo atha kupereka kuwunika mozama kwamakampeni otsatsa a digito. Maphunziro a digiri ya malonda a digito atha kupezeka m'njira zingapo, kuphatikiza maphunziro apaintaneti komanso maphunziro amthupi. Komabe, mukufuna kumaliza maphunziro anu pakutsatsa kwa digito ndikudziwa kuti mupeza mtengo wandalama zanu, kutengera maphunziro kapena digirii pakutsatsa kwa digito ndi zaulere kapena zolipidwa.
Nkhaniyi ili ndi chidziwitso chachidule chokhudza maphunziro apamwamba a digiri yaukadaulo yaukadaulo yomwe mungatenge mukakhala kunyumba kwanu, ndikulandila satifiketi ya digiri mukamaliza maphunzirowo. Zomwe muyenera kuchita ndikuwerenga nkhaniyi mpaka kumapeto, ndipo mudzakhala panjira yopita kukhala msika wovomerezeka wa digito.
Kutsatsa kwa dijiti ndi chiyani?
Kutsatsa kwapa digito ndikutsatsa ndi kutsatsa kwazinthu kapena ntchito pa intaneti. Njira zodziwika bwino zama digito zomwe zimagwiritsidwa ntchito pakutsatsa ndi nsanja zosiyanasiyana zapa media (Facebook, Twitter, Instagram, ndi YouTube ndizodziwika kwambiri), masamba, mabulogu amakampani, maimelo, ndi mapulogalamu am'manja. Cholinga ndikukulitsa chidziwitso, kupanga mtundu wanu ndikupangitsa ogula kuti agule zinthu zanu ndikukhala okhutira mokwanira kuti asunge kampani kapena mtundu.
Kodi Digital Marketing ndi ntchito yabwino?
Kutsatsa kwapa digito ndi ntchito zosiyanasiyana njira yomwe imapereka malo kwa aliyense amene akufuna kuyesa china chake chopanga komanso okonzeka. Kutsatsa kwapa digito kumatha kuchitika m'njira zosiyanasiyana, kuphatikiza zotsatsa zolipira, kukhathamiritsa kwa injini zosakira, kutsatsa kwapa media media, komanso kutsatsa maimelo. Kupeza digirii pakutsatsa kwa digito pochita maphunziro a pa intaneti ndi maphunziro ndikwabwino kukulitsa ntchito yanu.
Zomwe Muyenera Kuyang'ana Mukasankha Digiri Yaukadaulo Yotsatsa Digital:
Kusankha digiri yoyenera pakutsatsa kwa digito kungakhale kovuta. Ndi zosankha zonse zomwe zilipo, ndikofunikira kupeza zoyenera.
Zikafika pamasankhidwe anu, kusankha kothandiza kuyenera kuwonetsa mbali zonse zamalonda a digito mozama. Pulogalamu yamaphunziro athunthu iyenera kuphatikiza SEO, kutsatsa kwazinthu, kusaka kolipira, ndi zina zambiri. Maphunziro abwino kwambiri amalola ophunzira kuphunzira pantchitoyo poyeserera ma projekiti ndikuphunzira kuchokera kwa akatswiri ena abwino kwambiri pamakampani.
Digital Marketing Degree Course
Kodi mukufuna thandizo posankha? Tidasankha ndikuwunikanso maphunziro abwino kwambiri otsatsa digito ndi maphunziro a digiri pa intaneti. Onani pansipa:
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Duke Kupitiliza Maphunziro Digital Marketing Degree Course
Maphunziro a digito ndi maphunziro a satifiketi yotsatsa ndi maphunziro operekedwa ndi Ofesi Yopitiliza Maphunziro a Duke University ndi pulogalamu yogwirizana ndi kamvekedwe ka anthu omwe akufuna kukonza luso lawo la digito pakutsatsa kapena kuyamba ntchito yaulere pantchito yotsatsa. Ndi imodzi mwamapulogalamu osatengera ngongole omwe ali ndi maola 350 ophunzirira ndi kuphunzira.
Zaka za wopemphayo ndi zaka 18 kapena kuposerapo. Olembera ayenera kudziwa kuwerenga ndi kulemba Chingerezi. Muyeneranso kukhala ndi luso la pakompyuta, intaneti yabwino, ndi akaunti ya imelo yogwira ntchito.
Maphunzirowa amaphunzitsa ophunzira omwe ali ndi luso lofunikira kuti akhale akatswiri otsatsa malonda a digito. Pulogalamuyi ili ndi:
- Digital Marketing Certified Associate (DMCA)
- Search Engine Optimization Practitioner
- Marketing okhutira
- Social Media Practitioner
- Mobile Marketing Practitioner
- Pay Per Click Practitioner
- Conversion Optimization Practitioner
- Web Analytics Practitioner
- imelo Marketing
Pulogalamuyi, yomwe imaphatikizaponso ma laboratories, zida, ndi maphunziro ena afupiafupi, imaperekedwa ndikukhamukira kwamavidiyo a maphunziro kuchokera kwa olemba apamwamba, okamba nkhani, ndi alangizi.
Kuti mupeze satifiketi ya digito ndi malonda, muyenera:
- Malizitsani gawo lofunikira.
- Malizitsani ma module asanu ndi limodzi apamwamba omwe mungasankhe.
- Kulembetsa ndi kulembetsa maphunziro a digiri ya malonda a digito ndi maphunziro amakhalapo nthawi zonse.
- Maphunziro: $ 3,195.00
- Nthawi: Miyezi ya 12
Zambiri: Imelo [imelo ndiotetezedwa] kapena Imbani 919-684-3255
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Yunivesite ya Vermont Digital Marketing Degree Course
Satifiketi ya University of Vermont pamaziko otsatsa digito ndiye mphotho yoyamba pamaphunziro apamwamba kwambiri otsatsa pa intaneti padziko lonse lapansi. Maphunzirowa amaphunzitsidwa ndi akatswiri omwe amagwira ntchito ndi makampani a Fortune 1000 kuti apange ndikukhazikitsa mapulani otsatsa digito. Cholinga chake ndi kutsatsa ma generalists, obwera kumene pazamalonda, ndi oyang'anira odziwa zambiri omwe amawafuna. Dziwani zambiri za msika wa digito.
Maphunzirowa amapereka kufotokozera mwatsatanetsatane maphunziro a malonda a digito kupyolera mu kafukufuku ndi kupanga mapulani a malonda. Ma module a pulogalamuyo akuphatikizapo:
- Mwachidule ndi Mawu Oyamba
- Kusaka Magetsi Opangira
- Fufuzani Kulipira
- imelo Marketing
- Kutsatsa Kutsatsa
- Kutsatsa kwamagulu
- Mobile Marketing
- Zosintha
- Ntchito / Zambiri Zogulitsa Inu
- Ntchito ya Capstone
- Maphunzirowa amaperekedwa pa intaneti.
Mamembala a PMI-CV, VBSR, LCRCC, kapena UVM ndi UVM Medical Center othandizana nawo amalandila kuchotsera.
- Maphunziro: $ 1,695.00
- Nthawi: Masabata 10
Zambiri: Imbani (802) 656-2085
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DePaul University Digital Marketing Degree Course
Pulogalamu ya satifiketi yolumikizirana yolumikizirana yophatikizika m'bungwe lake imapereka chidziwitso chozama chamalingaliro ofunikira kuti mupange njira yolumikizirana yomveka bwino komanso yogwirizana pabizinesi yanu kudzera kutsatsa, kutsatsa malonda, kutsatsa kwachindunji ndi digito.
Maphunziro a zamalonda a digito amaperekedwa pa intaneti kapena pamsasa ndipo amalunjika kwa oyang'anira malonda, oyang'anira akaunti, odziwa zamalonda, ndi akatswiri otsatsa omwe akufuna kulowa mu niche yamalonda ya digito.
Kuti ayenerere maphunziro a Digital Marketing, ophunzira ayenera kumaliza maphunziro atatu okakamiza (njira zomwe zili pansipa), maphunziro awiri osankhidwa, ndi semina.
- Kupanga pulogalamu yotsimikizika yogwira ntchito yotsatsa malonda
- Pulogalamu yovomerezeka yapaintaneti yotsatsa pa intaneti
- Pulogalamu yothandiza ya ziphaso zotsatsa pa intaneti
- Maphunziro: $ 1,495.00
Zambiri: Imelo [imelo ndiotetezedwa] kapena kuitanitsa (312) 362-5913
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Yunivesite ya California, Irvine Digital Marketing Degree Course
Maphunziro a digiri yaukadaulo yapaintaneti amapangidwa ndi akatswiri omwe ali ndi chidwi chofuna kupititsa patsogolo momwe tsamba lawo limagwirira ntchito pophunzitsa komanso kukhala ndi luso lowunikira, kupanga kampeni yotsatsa pa intaneti, komanso omwe akufuna kupititsa patsogolo ntchito zawo pakutsatsa.
Zimaphatikizapo njira zotsatsira mafoni, malo ochezera a pa Intaneti, ndi malonda osakasaka kuti athandize ophunzira kukopa, kutembenuza, ndi kusunga makasitomala.
Kuti mulandire satifiketi ya digito muyenera kuchita maphunziro asanu ndi limodzi okakamiza ndi maphunziro awiri osasankha okhala ndi giredi ya "C" kapena kupitilira apo osachepera mayunitsi 16.
Maphunziro ofunikira ndi awa:
- Chidule cha malonda a digito
- Mbiri ya Anthu Omvera pa intaneti ndi Social Media
- Online Analytics & Miyeso
- Kukonzekera ndi Kupanga Njira Yanu Yotsatsa Masakatuli
- Kukhathamiritsa kwa Webusayiti ndi Kusintha Kwamakonda
- Kupanga Social Media Strategy
Maphunziro osankhidwa ndi awa:
- Kutsatsa Kutsatsa
- Kutsatsa kwa Transmedia Kudzera Kufotokozera Nkhani
- imelo Marketing
- Mobile Marketing
- Kutsatsa Kwamavidiyo Paintaneti
- Marketing okhutira
Muyenera kudziwa bwino Chingerezi kuti mulembetse pulogalamuyi.
- Maphunziro: $ 3,765.00
- Nthawi: Miyezi 3-12
Zambiri: Imelo [imelo ndiotetezedwa] kapena kuitanitsa (949) 824-9796
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Oregon State University
Sukuluyi imapereka satifiketi yoyang'anira mtundu wa digito yomwe imafotokoza momwe mungaipezere patsamba loyamba la Google, momwe mungagwiritsire ntchito malo ochezera a pa Intaneti kutsatsa, momwe mungapindulire ndi zoyeserera zanu, ndi SEO, SEM, ndi AdWords.
Pulogalamu yapaintaneti imaphunzitsidwa ndi akatswiri otsogola kwambiri pamakampani ndipo cholinga chake ndi akatswiri otsatsa komanso olankhulana omwe akufunafuna chiphaso cha njira zazikulu za digito, ukadaulo, zoulutsira mawu, komanso luso lachitukuko chazinthu monga akatswiri otsogola otsatsa malonda ochokera kumabungwe otsogola padziko lonse lapansi.
Zili ndi maphunziro anayi, omwe amatengedwa payekha kwa nthawi ya masabata 5-7. Mukamaliza, mudzalandira satifiketi ndi ID ya digito kuti muwonetse zambiri zomwe mwalowa.
Maphunzirowa ndi awa:
- Ma social network ndi malonda am'manja
- Njira zamtundu wa digito
- Pangani njira zama digito
- Kukhathamiritsa kwa injini zosaka ndikutsatsa kwa injini zosakira
- Malipiro a maphunziro: $ 1,950.00
- Nthawi: 5-7 masabata.
Zambiri: Imelo [imelo ndiotetezedwa] kapena kuitanitsa (541) 737-4197
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Yunivesite ya La Verne
Pulogalamu ya satifiketi yotsatsa ya digito ku La Verne ndi ya akatswiri ogulitsa ndi malonda omwe akufuna kupititsa patsogolo luso lawo lakutsatsa pa digito ndikukhala ndi luso lomwe limakhudza ntchito yawo.
Mitu yamaphunziroyi ndi:
- Njira za Digital Marketing(DM).
- Konzani ndi Kupanga Ma Channels a DM
- Konzani Webusaiti
- Konzani Mobile Channel
- Konzani Social Media
- Zinthu zina zofunika pamayendedwe a DM
- Maphunziro: $ 2,499.00
- Nthawi: Masiku anayi (maola 32)
Zambiri: Imelo [imelo ndiotetezedwa] kapena kuitanitsa (909) 448-4993
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University of Rutgers
Institution imapereka mapulogalamu 11 a digiri yapaintaneti kwa ophunzira ndi omaliza maphunziro, kuphatikiza mini-MBA yapaintaneti yotsatsira digito komanso pulogalamu ya satifiketi yotsatsira digito.
Maphunzirowa akufuna kukulitsa chidziwitso chodziwika bwino cha kutsatsa kwa digito m'malo ochezera pogwiritsa ntchito pulogalamu yopangidwa ndi atsogoleri amalingaliro amakampani padziko lonse lapansi.
Komanso, maphunzirowa si a anthu atsopano okha omwe akufuna kufufuza gawo la malonda a digito, komanso abwanamkubwa, atsogoleri amagulu, ndi oyang'anira malonda omwe amagwira ntchito ndi ogulitsa, ogwira ntchito, kapena ogwira ntchito. omwe amayendetsa ntchito zawo.
Maphunziro awiri otsatsa a digito ali ndi magawo 10 pamayendedwe anu, kuphatikiza:
- Njira zokwezera kusanja kwa injini zosakira ndikuwongolera makampeni olipidwa
- Njira zodziwika bwino zotsatsira digito pamakina ogulitsa pa intaneti.
- Masitepe 26 ofunikira kuti muzitha kusanthula pa intaneti ndikupanga zizindikiro zazikulu zantchito (KPIs) pazosowa zabizinesi yanu
- Momwe mungasamalire zosintha zamagulu kuti mukweze malonda a digito.
- Njira zatsopano zama digito zisintha tsogolo lazamalonda (Intaneti Yazinthu, zida zonyamula, ndi zina).
- Mapulogalamu otsatsa pakompyuta amaperekedwa m'njira ziwiri: pulogalamu yofulumira yamasiku 5 (ku New Jersey, Chicago, ndi Toronto) komanso pulogalamu yodziphunzitsa yokha yamasabata 12 yomwe imaperekedwa pa intaneti kudzera pamavidiyo ndi makanema. zokambirana maphunziro.
- Maphunziro: $4,995 (pa intaneti) kapena $3,495 (pamunthu)
- Nthawi: Masabata 12 kapena masiku asanu
Zambiri: Imelo [imelo ndiotetezedwa] kapena kuitanitsa (848) 445-9243
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Yunivesite ya Wisconsin-Milwaukee Digital Marketing Degree Course
Satifiketi yotsatsa yaukadaulo yaukadaulo, yomwe imaphatikizapo maphunziro aukadaulo wama digito, kutsatsa kwa digito, ndi kusanthula kwamalonda, idapangidwa kuti izithandiza ophunzira kumvetsetsa bwino zida zotsatsa ndi chidziwitso chofunikira poyendetsa bizinesi yawo.
Pulogalamuyi imayang'ana omwe ali ndi udindo wotsatsa malonda, mosasamala kanthu za mtundu wa bungwe. Komabe, olembetsa ayenera kukhala ndi digiri yamalonda kapena gawo lofananira ndi chaka chimodzi kapena ziwiri zamalonda asanavomerezedwe ku pulogalamu ya satifiketi yotsatsira digito.
Ophunzira ayenera kutenga maphunziro atatu oyambira ndi maphunziro awiri osankhika pasanathe zaka ziwiri kuti alandire satifiketi.
Nawa maphunziro oyambira pulogalamuyi:
- Kupanga Njira Yophatikizira Yotsatsa Za digito
- Maziko Othandizira Kutsatsa Kwama digito
- Limbikitsani zotsatira zamalonda pogwiritsa ntchito njira zamakono zowunikira
- Chiyambi cha Digital Marketing Analytics
M'munsimu muli maphunziro osankhidwa:
- Adobe Indesign - Zoyambira
- Adobe Photoshop - Zoyambira
- Kutsatsa pa Facebook, Twitter, ndi Mapulatifomu Ena Pagulu
- Zofunikira pa Utsogoleri
- Google AdWords: Pezani zambiri pakusaka kolipidwa
- Kalozera Wotsimikizika wa Mavoti Apamwamba
- Chatsopano ndi chiyani pama social network? Gwiritsani ntchito zomwe zikuchitika kuti mupange njira yabwino yochezera
- Lembani Copy Yapamwamba Kwambiri Patsamba Lanu
- Maphunziro: $ 4,344
- Nthawi: Zaka ziwiri
Zambiri: Imelo [imelo ndiotetezedwa]
U-Dub imapereka satifiketi yofotokozera komanso yokhutira pakutsatsa, kulumikizana, kutsatsa, ndi akatswiri a PR, komanso kwa omwe akufuna kulowa mu niche.
Ndi satifiketi, ophunzira angathe:
- Pangani ndondomeko ya ndondomeko yokhutira kwa kasitomala weniweni.
- Pangani ndemanga zamtundu wamtundu ndi omwe akupikisana nawo.
- Konzani zokhutira ndi nthano za tchanelo china chapaintaneti ndikugwiritsa ntchito zida monga Hootsuite ndi Google Analytics
- Maphunzirowa amaperekedwa pa intaneti ndi misonkhano yeniyeni. Zimalola ophunzira kuti azilumikizana ndi aphunzitsi ndi anzawo munthawi yeniyeni kudzera pa macheza, misonkhano yapaintaneti, kapena foni.
- Maphunziro: $ 3,225
- Nthawi: masabata 7-9
Zambiri: Imbani (800) 506-1325
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University of Illinois
Yunivesite ya Illinois Digital Marketing Certificate ili ndi maphunziro atatu:
- Kutsatsa m'dziko la digito
- Zida zama digito zopangira zinthu zatsopano zatsopano (nkhani: mainjini am'deralo)
- Zida zama digito zokopa makasitomala kuti agule zinthu zanu (nkhani: Zosintha za Pepsi)
- Zida zama digito pakugawa moyenera zinthu zanu (nkhani: Zappos)
- Kusanthula kwa digito pakutsatsa
- Chikoka cha digito pakutsatsa
- Malingaliro oyambira pakuwunika kwa intaneti; Wogula
- Chiyambi cha zida zowunikira pa intaneti; Kusonkhanitsa ndi kusanthula deta yabwino
- Kodi data imasonkhanitsidwa bwanji pakusaka kwa digito, zowonetsera, ndi makanema? Ndondomeko yoyezera makampeni a digito
- Njira yotsatsa ya digito
- Zomwe zikutanthauza kukhala digito; Chifukwa chiyani mukufunikira njira ya digito?
- Pa digito monga gawo la dongosolo la BMI; Media imalumikizana
- Yambani njira yanu ya digito; Sakani mu danga la digito
- Kodi sitepe yotsatira mu gawo la digito ndi chiyani? Maphunziro a malonda a digito
Maphunziro aliwonse, omwe amaperekedwa kudzera mu msonkhano wapavidiyo, masewera olimbitsa thupi, ndi mafunso, amatha milungu inayi ndipo amafunika maola asanu ndi limodzi mpaka asanu ndi atatu pa sabata.
- Maphunziro: $ 2,974
- Nthawi: Masabata anayi
Zambiri: Imbani (217) 333-2747
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University of San Diego
Yunivesite ya San Diego idakhazikitsidwa mu 1949 ndipo ndi yunivesite yapayokha ya Roma Katolika yomwe ili pa 90th pakati pa mayunivesite apamwamba kwambiri padziko lonse lapansi.
Yunivesiteyo imapereka Strategic Online Marketing Certificate Program kwa otsatsa, eni mabizinesi, ndi akatswiri omwe akufuna kukulitsa ndikusintha kupezeka kwawo pa intaneti popeza luso lazamalonda la digito.
Maphunzirowa amaphunzitsidwa ndi akatswiri odziwa bwino ntchito zamakampani ndipo ndi oyeneranso kwa anthu omwe akufuna kusintha ntchito zawo.
Kuti alandire satifiketi, ofuna kulowa mgulu ayenera kumaliza maphunziro asanu ndi atatu (onani chithunzi pansipa) ndi GPA yomaliza ya 2.4 kapena kupitilira apo, kupanga ndikuwonetsa mbiri yokhala ndi njira yotsatsira pa intaneti yomwe imagwirizana ndi zosowa za kampaniyo. ndikupita ku 70% ya maphunziro omwe akukonzekera.
Maphunziro oyambira ndi awa:
- Kupanga mtundu wanu ndi tsamba lanu
- Mfundo zolozera ndi kukhathamiritsa patsamba
- Njira za SEO zapaintaneti: kumanga maulalo, kutsatsa kwazinthu, ndi utsogoleri watsamba
- Imelo, mabulogu, ndi kutsatsa kwamakanema
- Zogulitsa zamanema
- Online malonda
- Kusanthula kwa intaneti
- Zowonetsera za polojekiti ya Capstone
Zambiri: Imelo [imelo ndiotetezedwa] kapena kuitanitsa (619) 260-4585
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Massachusetts Institute of Technology
Bungweli limapereka pulogalamu yamalonda ya digito ndi kusanthula kwapa media kwa akatswiri ambiri, kuphatikiza oyang'anira, mamanenjala, oyang'anira malonda, oyang'anira zamalonda, ndi oyang'anira mabungwe omwe akufuna kumvetsetsa malamulo azamalonda mum'badwo watsopano wa digito uno kuti athe kuwongolera bwino kampeni yawo yotsatsa digito.
Pulogalamuyi imaperekedwa mwa munthu payekha ndipo imakhala ndi mitu yosiyanasiyana, kuphatikiza:
- Fufuzani Malonda
- Kutsatsa kwapaintaneti
- Ma media media analytics
- Kutsatsa ndi kasamalidwe ka zinthu zopangidwa ndi ogwiritsa ntchito
- Kutsatsa kwamafoni ndi malonda
- Njira ya CRM m'zaka za data yayikulu komanso kutsatsa kwa digito
- Ndalama zopezera ndalama zolipirira
- Zolosera zam'tsogolo zotsatsira malonda
- Kupanga kwa ma virus
- Chochitika cha multichannel
- Kuyesera mwachisawawa
- A / B kuyezetsa
- Maphunziro: $3,900 (kupatulapo malo ogona)
- Nthawi: Masiku awiri
Zambiri: Imbani (617) 253-7166
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University of Notre Dame
Mendoza College of Business, University of Notre Dame, mogwirizana ndi Rutgers Business School Education, imagwiritsa ntchito pulogalamu yapadziko lonse yapadziko lonse lapansi yotsimikizira kutsatsa kwa digito yopangidwira kutsatsa, kutsatsa, kulumikizana, kugulitsa, ndi ogulitsa akatswiri akatswiri a IT.
Pulogalamuyi imakuwonetsani momwe mungapangire njira yotsatsira digito, kusinthira makonda a digito ndi njira yopezera makasitomala pa intaneti, ndikusanthula ROI. Imaphunzitsidwa ndi gulu lamakampani otsogola mu niche ya malonda a digito ndipo imapereka maphunziro m'magawo otsatirawa:
- Njira Yotsatsa Kwama digito
- Kutsatsa Zamagetsi Ofufuzira
- Zogulitsa zamanema
- Mafoni ndi malonda atsopano
- Zochitika Zogwiritsa & Kutsatsa
- Kupeza Makasitomala Paintaneti
- Zokumana Nazo Pama digito
- Web Analytics ndi ROI
Pulogalamu yaumwiniyi imaphatikizaponso maphunziro a zochitika, magawo ochitirana zinthu, ndi zochitika za m'kalasi.
- Malipiro a maphunziro: $ 4,996 (kuphatikiza zida zamaphunziro, chakudya cham'mawa, nkhomaliro, ndi iPad yatsopano yochotsera 20% kwa odzipereka a University of Notre Dame ndi Rutgers University ndi alumni)
- Nthawi: Masiku asanu
Zambiri: Imelo [imelo ndiotetezedwa] kapena kuitanitsa (514) 631-7236
Siyani Mumakonda