Kana iwe uchida kupinda muindasitiri yekushambadzira yedhijitari uye udzidze maitiro emahara ekushambadzira edhijitari pamhepo kumba, hapana nguva iri nani kupfuura ikozvino. Maererano netsvagiridzo, hupfumi hwedhijitari huri kukura zvakapetwa katatu kupfuura US GDP. MuUnited States, vashandi vehupfumi hwedhijitari vanowana avhareji yemadhora zana nemakumi manomwe nemakumi maviri neshanu pagore, inodarika makumi manomwe neshanu muzana evashandi venyika.
Ino ndiyo nguva yakanakisa yekudzidza kushambadzira kwedhijitari pamhepo kubva pakunyaradza kweimba yako mahara, sezvo mabasa mapfumbamwe kusvika mashanu anonyangarika zvakanyanya, uye kushambadzira kwedhijitari pamhepo ndiyo nzira yega yekufambirana nekuyerera kwemari.
Zvinotora nguva yakareba sei kudzidza kushambadzira kwedhijitari pamhepo kumba?
Zvinogona kutora mwedzi kuti mhedzisiro yekuedza kwako kushambadzira kwedhijitari ioneke. Iwe unofanirwa kunamatira kudhijitari yekushambadzira nzira kwemwedzi mitanhatu kusvika gumi nembiri usati wawana mhedzisiro ine musoro.
Kushambadzira kwedhijitari ibasa rakaoma here?
Kushanda muindasitiri yekushambadzira yedhijitari kwakaoma. Inokwikwidza zvakanyanya nevakawanda vakapedza kudzidza vanoda kupinda muindastiri kupfuura vacancies. Anodawo zvakanyanya uye kuti avake basa rinobudirira uye rinobhadhara, anofanira kunge achida kushanda zvakakomba uye kuisa njodzi.
Kushambadzira kwedhijitari ibasa rakanaka here?
Digital marketing ibasa rinokura uye rinoshanduka nekukurumidza. Nekuwanikwa kwenzira nyowani dzekutaurirana, kudiwa kwevashandi vane hunyanzvi kupindura mibvunzo kunowedzerawo. Rudzi rwakakodzera kwazvo rwebasa mukushambadzira kwedhijitari munhu ane humwe hunhu hunhu.
Mazano eKudzidza Digital Marketing yemahara Pamhepo Pamba
Takaisa pamwechete matipi edu epamusoro evashambadziri vari kusimukira vedhijitari vanoda kutanga mabasa avo ekushambadzira edhijitari nhasi.
Kushingairira kudzidza
Indasitiri yekushambadzira yedhijitari iri kukura nekukurumidza uye iri kukwikwidza zvinoshamisa. Zviri nyore kuti makambani ataure mutsauko pakati pevanoda kudzidza nevaya vari kufamba. Indasitiri iyi inoda chido uye chido chekubudirira.
Gara Uchiziviswa
Iwe unofanirwa kugara uchiziva nezvenhau dzeindasitiri nekutevera yakanakisa kushambadzira kwedhijitari uye masocial media influencer mawebhusaiti. Nevatambi vakuru vakaita seGoogle, Facebook, uye Twitter vanogara vachichinja maalgorithms avo uye akabhadhara ekushambadzira mapuratifomu, iwe unoshamisika kana ukasateedzera shanduko dzichangoburwa.
Networks
Zvikomberedze nevanhu vane tarenda kupfuura iwe. Vanhu vaunosangana navo ndivo vanoenderera mberi nerutsigiro network kana uine dambudziko, vachikubatsira kuvhura magonhi kumikana yaungave usina kuziva neimwe nzira.
Enda kumisangano yeindasitiri uye makonferensi munharaunda yako kuti ubatanidze nevamwe vatengesi vedhijitari uye uvandudze hunyanzvi hwako kuburikidza nemusangano wakakura uye mharidzo.
Mapurojekiti emunhu
Edza ako ega mazano uye ubate pfungwa dzevatungamiriri veindasitiri kwete kungofanana nevhangeri. Muindasitiri yekushambadzira yedhijitari, haisi nguva dzose nhema nechena, iine nzvimbo zhinji dzegrey pakati peakanakisa maitiro uye chii chinogona kunyatso shandira kambani.
Wese mushambadzi wedhijitari anofanirwa kuve nezvirongwa zvake zvekuyedza dzidziso, kuyedza rombo ravo mune dzakasiyana dzidziso (SEO, PPC, social media, kushambadzira zvemukati, nezvimwewo) uye kukwanisa kutora mutoro wekubudirira kana kukundikana kweprojekiti.
Dzidza chirevo
Vatengesi vedhijitari vanofanirwa kujairana nema acronyms akadai sePPC, SEM, uye SEO. Aya ese mazwi akasiyana zvakanyanya, nekusanzwisisa sechiratidzo chakajeka chekuti une hunyanzvi hwekutanga uye unoda kumwe kudzidziswa. Iko kugona kuongorora kushambadzira kwedhijitari uye kunzwisisa zvakashanda kana kwete zvinoenderana nekugona kwako kunzwisisa mutauro wehunyanzvi weindasitiri.
Gadzira zita rako pachako
Unogona here kuzvifungidzira iwe sehotspot yekushambadzira kwedhijitari asi usina inooneka pamhepo kuvapo? Kana iwe uchida kuratidza mushandirwi kuti unogona kuvandudza kuoneka kwekambani yako, unofanirwa kutanga waratidza kuti unogona kugadzira yako wega brand.
Kuvepo kwakasimba kwepamhepo kunogona kuve sarudzo pakati pevaviri vakanyorera vakanyorera basa rimwe chete.
T Marketing Manager
Izwi rinowanzoshandiswa na Moz's Rand Fishkin, zvinoreva kunzwisisa kwekutanga kwemaitiro akawanda ekushambadzira, asi nyanzvi mune imwechete kana maviri hunyanzvi hunyanzvi.
Hazvishamisi kuti makambani awane vakwikwidzi vane hunyanzvi hwakasiyana-siyana hwekushambadzira kwedhijitari semidziyo yakakosha nekuda kwekupindirana kukuru pakati pematashi akasiyana. Iwe unogona zvakare kuve akashongedzerwa zvirinani kuti usarudze yakanyatso kutarisisa nzira yaunogona hunyanzvi mairi.
Get nerdy
Kushambadzira kwedhijitari kunogona kuwanzo kuwonekwa sekunaka kwazvo, asi kutaura chokwadi, kunowanzo kuve kwakanyanya hunyanzvi uye kufambiswa nedata kupfuura zvatinoda kubvuma. Panzvimbo pekugadzira mawebhusaiti kubva kutanga, iwe unogovera yako yekushambadzira zano nechikwata chevagadziri kana vagadziri vane basa rekubatanidza mazano ako.
Kunzwisisa kwekutanga kweHTML uye graphic dhizaini yaizokubatsira kumira kubva kune vavhoti vane ruzivo rushoma rwehunyanzvi.
Metrics ndimambo
Kana iwe uchida kuzvisiyanisa mubvunzurudzo, taura nezve advertising ROI yemushandirapamwe wawakamhanyisa wega. Zviri nyore kutaura nezve inonakidza yekusika pfungwa yawakabatsira kusimudzira, asi chokwadi ndechekuti, mari inotaura.
Iwe unofanirwa kunyatsonzwisisa kuti chiteshi chega chega chekushambadzira chinoshanda sei uye izvo zvidzidzo zvikuru zvaive.
kutaura kuti ichokwadi
Kana iwe uchinyatsoda kumira kunze kubva kune yako indasitiri vezera, yakasimbiswa yedhijitari yekushambadzira kosi yakakosha. Rimwe rematambudziko edhijitari yekushambadzira indasitiri nderekuti hapana zvipingamupinyi zvekupinda, izvo zvinoreva kuti chero munhu anonzwisisa terminology yeindasitiri zvakanaka anogona kuwana chinzvimbo mukambani.
Sezvo iyi indasitiri inoshanduka, vanotora vanova vane njere, izvo zvinosiyanisa mumiriri anogona kutaura. Nekudaro, izvi zvinogona kuve kukanganisa kunodhura kune kambani.
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