Nei uchifanira kuenda kudhijitari yekushambadzira dhigirii? Unyanzvi hwekushambadzira hwedhijitari hwakakosha kwete chete kune avo vanoshanda mumunda wekushambadzira kwedhijitari asiwo kune vemabhizinesi. Kunyangwe mushure mekunge wavaka timu ine mukurumbira yekushambadzira yedhijitari, ivo vanonyanya kubudirira vanovamba vane nzwisiso inoshanda yezvese maficha ebhizinesi uye vanogona kupa yakadzama yekutarisa yedhijitari yekushambadzira mishandirapamwe. Iyo digital marketing degree course inogona kuwanikwa nenzira dzinoverengeka, kusanganisira zvidzidzo zvepamhepo uye kudzidziswa kwemuviri. Nekudaro, iwe unoda kupedzisa kudzidziswa kwako mukushambadzira kwedhijitari uye ziva kuti iwe uchawana kukosha kwemari yako, zvichienderana nekuti kudzidziswa kana dhigirii mukushambadzira kwedhijitari ndeyemahara kana kubhadharwa.
Ichi chinyorwa chine ruzivo rupfupi maererano neyakanakisa inowanikwa yedhijitari yekushambadzira dhigirii kosi iwe yaunogona kutora uchinyaradza imba yako, uye ugamuchire chitupa chedhigirii mushure mekudzidzira kosi. Zvese zvaunoda kuti uite ndinoverenga chinyorwa ichi kusvika kumagumo, uye iwe unenge uri munzira yekuve yakasimbiswa dhijitari mushambadzi.
Chii chinonzi kushambadzira kwedhijitari?
Kushambadzira kwedhijitari ndiko kushambadza nekusimudzira kwezvigadzirwa kana masevhisi paInternet. Iwo anonyanya kufarirwa madhijitari anoshandiswa mukushambadzira ndiwo akasiyana masocial media mapuratifomu (Facebook, Twitter, Instagram, uye YouTube ndiwo anonyanya kufarirwa), mawebhusaiti, mablog emakambani, maemail, uye nharembozha. Chinangwa ndechekuwedzera kuziva, kuvaka mhando yako uye pakupedzisira kuwana vatengi kutenga zvigadzirwa zvako uye kugutsikana zvakakwana kuchengetedza kambani kana brand.
Kushambadzira kweDhijitari ibasa rakanaka?
Digital marketing is a mabasa akasiyana-siyana sarudzo inopa nzvimbo kune wese anoda kuyedza chimwe chinhu chinogadzira uye chakagadzirira. Digital marketing inogona kuitwa nenzira dzakasiyana-siyana, kusanganisira yakabhadharwa ads, search engine optimization, social media marketing, uye email marketing. Kuwana dhigirii mukushambadzira kwedhijitari kuburikidza nekutora online makosi uye kudzidziswa kwakanaka kuyera basa rako.
Chii Chekutsvaga Paunenge Uchisarudza Professional Digital Marketing degree Course:
Kusarudza dhigirii rakakodzera mukushambadzira kwedhijitari kunogona kuve kwakaoma. Nezvose zvingasarudzwa zviripo, zvakakosha kuti uwane zvakakodzera.
Kana zvasvika pakusarudza kwako, sarudzo inoshanda inofanirwa kuburitsa ese maficha ekushambadzira kwedhijitari zvakadzama. Chirongwa chakazara chedzidzo chinofanira kusanganisira SEO, kushambadzira zvemukati, kutsvaga kwakabhadharwa, nezvimwe. Iwo akanakisa makosi anobvumira vadzidzi kuti vadzidze pabasa nekudzidzira mapurojekiti uye kudzidza kubva kune dzimwe nyanzvi dzepamusoro muindasitiri.
Digital Marketing Degree Course
Unoda rubatsiro pakusarudza? Isu takasarudza nekuongorora mamwe eakanakisa ekushambadzira edhijitari kudzidziswa uye madhigirii makosi online. Tarisa pazasi:
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Duke Kuenderera mberi Zvidzidzo Digital Marketing Degree Course
Iyo yedhijitari midhiya uye yekushambadzira setifiketi makosi uye kudzidziswa kunopihwa neDuke University Hofisi yeKuenderera mberi Zvidzidzo chirongwa chakagadzirirwa rhythm yevanhu vanoda kuvandudza hunyanzvi hwavo hwedhijitari mukushambadzira kana kutanga basa remahara mumunda wekushambadzira. Ndiyo imwe yeakanyanya kuwanda asiri ekiredhiti zvirongwa ane huwandu hwe350 maawa echikoro uye kudzidza.
Zera remunyoreri ndeye 18 makore zvichikwira. Vanyoreri vanofanira kunge vachigona kuverenga nekunyora Chirungu. Iwe unofanirwa zvakare kuve nehunyanzvi hwekombuta, yakanaka kuwana internet, uye inoshanda email account.
Kosi iyi inodzidzisa vadzidzi nehunyanzvi hunodiwa kuti vave nyanzvi dzekushambadzira dzedhijitari. Iyo purogiramu inosanganisira:
- Digital Marketing Certified Associate (DMCA)
- Kutsvaga Engine Optimization Practitioner
- Content Marketing
- Social Media Practitioner
- Mobile Marketing Practitioner
- Pay Per Click Practitioner
- Shanduko Optimization Practitioner
- Web Analytics Practitioner
- Email Marketing
Chirongwa ichi, icho chinosanganisirawo marabhoritari, maturusi, uye mamwe makosi mapfupi, chinopihwa nekutepfenyura mavhidhiyo makosi kubva kune vepamusoro-notch vanyori, vatauri, uye vanopa mazano.
Kuti uwane dhijitari midhiya uye chitupa chekushambadzira, unofanirwa:
- Pedzisa iyo module inodiwa.
- Pedzisa matanhatu epamberi mamodule esarudzo yako.
- Kunyoresa uye kunyoresa kwedhijitari yekushambadzira dhigirii kosi uye kudzidziswa zvinogara zviripo.
- Kudzidza: $ 3,195.00
- Nguva Yakareba: 12 Mwedzi
Ruzivo rwekufonera: Email [email inodzivirirwa] kana Call 919-684-3255
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Yunivhesiti yeVermont Digital Marketing Degree Course
Chitupa cheYunivhesiti yeVermont chedhijitari yekushambadzira nheyo ndiyo nhamba yekutanga mubairo weakanakisa online ekushambadzira degree makosi munyika yose. Kosi iyi inodzidziswa nenyanzvi dzinoshanda nemakambani eFortune 1000 kugadzira nekuita zvirongwa zvekushambadzira kwedhijitari. Iyo yakanangana nekushambadzira generalists, vatsva pakushambadzira, uye vane ruzivo maneja ekushambadzira vanoida. Dzidza zvakawanda nezve digital marketing landscape.
Iwo makosi anopa tsananguro yakadzama yekudzidziswa kwekushambadzira kwedhijitari kuburikidza nekutsvaga nekuvandudza zvirongwa zvekushambadzira. Iyo purogiramu modules inosanganisira:
- Muchidimbu uye Sumo
- Tsvaga Engine Optimization
- Kutsvaga Kunobhadharwa
- Email Marketing
- Display Advertising
- Kushambadzira Kwemagariro
- Mobile Marketing
- Analytics
- Mabasa / Zvimwe Zvinotengeswa Iwe
- Capstone Project
- Kosi yacho inounzwa online.
Nhengo dzePMI-CV, VBSR, LCRCC, kana UVM uye UVM Medical Center vanobatana vanogashira zvidzikiso.
- Kudzidza: $ 1,695.00
- Nguva Yachinotora: Mavhiki gumi nemaviri
Ruzivo rwekufonera: Fonera (802) 656-2085
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DePaul University Digital Marketing Degree Course
Iyo yakabatanidzwa yekushambadzira yekutaurirana setifiketi chirongwa muchikoro chake inopa ruzivo rwakadzama rwemazano ekutanga anodiwa kugadzira yakajeka uye yekudyidzana nzira yekutaurirana yebhizinesi rako kuburikidza nekushambadzira, kusimudzira kwekutengesa, yakananga uye yedhijitari kushambadzira.
Iwo madhijitari ekushambadzira ekudzidzisa makosi anopihwa online kana pa-campus uye akanangana nevanoshambadzira mamaneja, mamaneja eakaundi, vatengesi vane ruzivo, uye nyanzvi dzekushambadzira dzinoda kupinda mudhijitari yekushambadzira niche.
Kuti vakwanise kuwana Digital Marketing degree course, vadzidzi vanofanira kupedza makosi matatu anomanikidzirwa (sarudzo pazasi), makosi maviri esarudzo, uye seminari.
- Kugadzirwa kwechirongwa chinoshanda chetifiketi chezvirongwa zvekushambadzira
- Inoshanda online certification chirongwa chekushambadzira kweInternet
- Chirongwa chinoshanda cheInternet marketing certificate
- Kudzidza: $ 1,495.00
Ruzivo rwekufonera: Email [email inodzivirirwa] kana kudana (312) 362-5913
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Yunivhesiti yeCalifornia, Irvine Digital Marketing Degree Course
Iyo institution online digital marketing degree course yakanangana nenyanzvi dzinofarira kuvandudza mashandiro ewebhusaiti yavo kuburikidza nekudzidziswa uye kuwana hunyanzvi hwekuongorora, kugadzira mishandirapamwe yekushambadzira yepamhepo, uye avo vanofarira kusimudzira mabasa avo mukushambadzira.
Inosanganisira nzira dzekushambadzira dzenhare, social media, uye yekutsvaga injini yekushambadzira kubatsira vadzidzi kukwezva, kutendeutsa, uye kuchengetedza vatengi.
Kuti ugamuchire chitupa chedhijitari unofanirwa kutora makosi matanhatu ekumanikidzira uye maviri esarudzo makosi ane giredhi re "C" kana zvirinani kune angangoita gumi nematanhatu mayunitsi.
Makosi anodiwa ndeaya:
- Mhedziso yekushambadzira kwedhijitari
- Social Media uye Internet Audience Profileing
- Online Analytics & Zviyero
- Kuronga uye Kugadzira Yako Yekutsvaga Injini Yekushambadzira Strategy
- Webhusaiti Optimization uye Personalization
- Kugadzira Social Media Strategy
Makosi akasarudzika anosanganisira:
- Display Advertising
- Transmedia Marketing Kuburikidza Nekutaura Nhau
- Email Marketing
- Mobile Marketing
- Online Vhidhiyo Marketing
- Content Marketing
Iwe unofanirwa kunge uchinyatso Chirungu kuti unyorese chirongwa.
- Kudzidza: $ 3,765.00
- Nguva yekutora: 3-12 mwedzi
Ruzivo rwekufonera: Email [email inodzivirirwa] kana kudana (949) 824-9796
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Oregon State University
Chikoro chinopa chitupa chedhijitari chekutonga chedhijitari chinodonongodza nzira yekuchiwana pane yekutanga peji reGoogle, mashandisiro esocial media kushambadzira, maitiro ekuwana zvakanyanya kubva mukuedza kwako kwechiratidzo, uye SEO, SEM, uye AdWords.
Chirongwa chepamhepo chinodzidziswa nenyanzvi dzepamusoro muindastiri uye chakanangana nekushambadzira uye nyanzvi dzekutaurirana dzichitsvaga chitupa chekiyi yedhijitari zano, tekinoroji, social media, uye hunyanzvi hwekuvandudza zvemukati sevanotungamira indasitiri yekushambadzira nyanzvi kubva kune anotungamira masangano epasirese.
Inosanganisira makosi mana, ayo anotorwa ega mukati menguva ye5-7 mavhiki. Kana wapedza, iwe uchagamuchira chitupa uye ID yedhijitari kuratidza ruzivo rwako rwekupinda.
Iwo makosi anosanganisira:
- Ma social network uye mobile marketing
- Digital brand mazano
- Gadzira zano rezvinyorwa zvedhijitari
- Injini yekutsvaga optimization uye yekutsvaga injini yekushambadzira
- Mari yechikoro: $ 1,950.00
- Nguva: 5-7 mavhiki.
Ruzivo rwekufonera: Email [email inodzivirirwa] kana kudana (541) 737-4197
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Yunivhesiti yeLa Verne
Iyo yedhijitari yekushambadzira setifiketi chirongwa muLa Verne ndeyekutengesa nevatengesi vekushambadzira vanoda kuvandudza hunyanzvi hwavo hwekushambadzira kwedhijitari uye kuwana hunyanzvi hunoshanda hunokanganisa basa ravo.
Misoro yekosi inosanganisira:
- Digital Marketing(DM) Zviteshi
- Ronga uye Gadzira DM Channels
- Optimize Webhusaiti
- Optimize Mobile Channel
- Optimize Social Media
- Zvimwe zvakakosha zveDM chiteshi
- Kudzidza: $ 2,499.00
- Nguva: Mazuva mana (maawa 32)
Ruzivo rwekufonera: Email [email inodzivirirwa] kana kudana (909) 448-4993
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Rutgers University
The Institution inopa gumi nerimwe online degree zvirongwa zvevadzidzi nevakapedza kudzidza, kusanganisira yepamhepo mini-MBA yekushambadzira kwedhijitari uye chirongwa chetifiketi chekushambadzira kwedhijitari.
Zvidzidzo izvi zvinovavarira kukudziridza kunzwisisa kwakanyoreswa kwekushambadzira kwedhijitari munzvimbo inodyidzana uchishandisa chirongwa chakagadziridzwa nevatungamiriri vanofunga nezveindasitiri kune zvepasi rose zvikumbiro.
Zvakare, makosi acho haasi evatsva chete vanoda kuongorora ndima yekushambadzira kwedhijitari, asiwo kune mamaneja, vatungamiriri vezvikwata, uye mamaneja ekushambadzira anoshanda nekutengesa, vashandi, kana vashandi. vanotungamirira zvirongwa zvavo.
Iwo maviri edhijitari ekushambadzira makosi ane gumi module panguva yako wega, kusanganisira:
- Matekiniki ekuvandudza chinzvimbo chako cheinjini yekutsvaga uye kubata macampaign ekutsvaga anobhadharwa
- Yakakurumbira dhijitari ekushambadzira matekiniki mune yepamhepo yekutengesa funnel.
- 26 matanho akakosha ekuziva webhu analytics uye kugadzira akakosha ekuita zviratidzo (KPIs) zvebhizinesi rako zvinodiwa
- Maitiro ekugadzirisa shanduko dzesangano kuvandudza kushambadzira kwedhijitari.
- Nzira dzekuvandudza kwedhijitari dzichachinja ramangwana rekushambadzira (Internet Yezvinhu, inotakurika zvishandiso, nezvimwewo)
- Zvirongwa zvekushambadzira zvedhijitari zvinopihwa mumhando mbiri: chirongwa chemazuva mashanu chemunhu (muNew Jersey, Chicago, neToronto) uye chirongwa chemavhiki gumi nemaviri chekuzvidzidzisa chinopihwa online kuburikidza nevhidhiyo uye midhiya. interactive courses.
- Dzidzo: $4,995 (pamhepo) kana $3,495 (mu-munhu)
- Nguva Yachinotora: mavhiki gumi nemaviri kana mazuva mashanu
Ruzivo rwekufonera: Email [email inodzivirirwa] kana kudana (848) 445-9243
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Yunivhesiti yeWisconsin-Milwaukee Digital Marketing Degree Course
Iyo nyanzvi yedhijitari yekushambadzira setifiketi, iyo inosanganisira makosi edhijitari yemukati, kushambadzira kwedhijitari, uye kushambadzira analytics, yakagadzirirwa kubatsira vadzidzi kuti vanzwisise zviri nani maturusi ekushambadzira uye ruzivo runodiwa kubata bhizinesi ravo.
Chirongwa ichi chakanangana neavo vane basa rekuita zvekushambadzira, zvisinei nerudzi rwesangano. Nekudaro, vanyoreri vanofanirwa kuve nedhigirii rekushambadzira kana munda wakafanana uye gore kana maviri eruzivo rwekushambadzira vasati vagamuchirwa kuchirongwa chedhijitari chekushambadzira.
Vadzidzi vanofanirwa kutora makosi matatu epakati uye maviri esarudzo makosi mukati memakore maviri kuti vagamuchire chitupa.
Heano makosi ekutanga echirongwa:
- Kuvaka Yakabatanidzwa Digital Content Marketing Strategy
- Nheyo dzeKubudirira Digital Marketing
- Kuvandudza mhedzisiro yekushambadzira kuburikidza nehunyanzvi hwekuongorora maitiro
- Nhanganyaya kune Digital Marketing Analytics
Pazasi pane makosi esarudzo:
- Adobe Indesign - Basics
- Adobe Photoshop - Basics
- Kushambadzira paFacebook, Twitter, uye Mamwe Mapuratifomu Zvemagariro
- Zvinokosha Pautungamiri
- Google AdWords: Wana zvakanyanya kubva pakutsvaga kwakabhadharwa
- Definitive Guide to Higher Ratings
- Chii chitsva mumasocial network? Shandisa maitiro kuvaka yakabudirira social strategy
- Nyora Yakakwirira-Impact Copy yeWebhusaiti Yako
- Kudzidza: $ 4,344
- Nguva Yachinotora: Makore maviri
Ruzivo rwekufonera: Email [email inodzivirirwa]
U-Dub inopa rondedzero uye zvemukati zano chitupa chekushambadzira, kutaurirana, kushambadzira, uye PR nyanzvi, pamwe neavo vanoda kupinda niche.
Nechitupa, vadzidzi vanogona:
- Gadzira chirongwa chemukati chemutengi chaiye.
- Gadzira zvemukati wongororo yemhando nevakwikwidzi vayo.
- Gadzira zvirimo uye zano rekutaura nyaya kune chaiyo online chiteshi uye shandisa zvishandiso zvakaita seHootsuite neGoogle Analytics
- Iyo kosi inopihwa online nemisangano chaiyo-nguva. Inobvumira vadzidzi kuti vabatane nevadzidzisi uye vavanoshanda navo munguva chaiyo kuburikidza nekutaura, musangano wewebhu, kana foni.
- Kudzidza: $ 3,225
- Nguva Yakareba: 7-9 mavhiki
Ruzivo rwekufonera: Fonera (800) 506-1325
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University of Illinois
Yunivhesiti yeIllinois Digital Marketing Certificate ine makosi matatu:
- Kushambadzira munyika yedhijitari
- Zvishandiso zvedhijitari zvekugadzira zvigadzirwa zvitsva (nyaya yekudzidza: injini dzemuno)
- Zvishandiso zvedhijitari zvekunyengerera vatengi kutenga zvigadzirwa zvako (nyaya yekudzidza: Pepsi update)
- Maturusi edhijitari ekugovanisa zvakanaka zvigadzirwa zvako (nyaya yechidzidzo: Zappos)
- Digital ongororo yekushambadzira
- Digital pesvedzero pakushambadzira
- Mazano ekutanga ekuongorora kwewebhu; Mutengi
- Nhanganyaya kune zvishandiso zvewebhu analytics; Kuunganidza uye kuongororwa kwemhando yedata
- Sei uye nei data ichiunganidzwa pakutsvaga kwedhijitari, kuratidza, uye mavhidhiyo chiteshi? Framework yekuyera mishandirapamwe yedhijitari
- Digital marketing channel
- Zvazvinoreva kuva digital; Sei uchida digital strategy?
- Digital sechikamu cheBMI chirongwa; Media converge
- Tanga yako yedhijitari zano; Tsvaga munzvimbo yedhijitari
- Ndeipi nhanho inotevera munharaunda yedhijitari? Digital marketing kesi zvidzidzo
Kosi yega yega, iyo inopihwa chete kuburikidza nevhidhiyo musangano, maekisesaizi, uye mibvunzo yemibvunzo, inotora mavhiki mana uye inoda maawa matanhatu kusvika masere ekushanda pasvondo.
- Kudzidza: $ 2,974
- Nguva Yachinotora: Mavhiki mana
Ruzivo rwekufonera: Fonera (217) 333-2747
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Yunivhesiti yeSan Diego
Yunivhesiti yeSan Diego yakavambwa muna 1949 uye yunivhesiti yeRoman Catholic yakazvimiririra inoita makumi mapfumbamwe pakati pemayunivhesiti epamusoro enyika.
Yunivhesiti iyi inopa Strategic Online Marketing Certificate Chirongwa kune vatengesi, varidzi vebhizinesi, uye nyanzvi dziri kutsvaga kuwedzera nekuvandudza kuvepo kwavo pamhepo nekuwana hunyanzvi hwekushambadzira kwedhijitari.
Iwo makosi anodzidziswa nenyanzvi dzeindasitiri ane ruzivo uye akakodzerawo vanhu vanoda kuchinja mabasa avo.
Kuti vagamuchire chitupa, vanokwikwidza vanofanirwa kupedzisa makosi masere ekutanga (ona mufananidzo pazasi) neGPA yekupedzisira ye2.4 kana kupfuura, gadzira uye nekupa portfolio ine online yekushambadzira zano rinoenderana nezvinodiwa nekambani. uye kupinda 70% yezvidzidzo zvakarongwa.
Basic courses zvinosanganisira:
- Kuvaka yako brand uye webhusaiti
- Misimboti yereferensi uye optimization pane-saiti
- Offsite SEO mazano: yekubatanidza kuvaka, kushambadzira zvemukati, uye webhusaiti chiremera
- Email, blogging, uye vhidhiyo kushambadzira
- Kushambadzira mune zvemagariro
- Kushambadzira Pamhepo
- Kuongorora kwewebhu
- Capstone project mharidzo
Ruzivo rwekufonera: Email [email inodzivirirwa] kana kudana (619) 260-4585
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Massachusetts Institute of Technology
Sangano rinopa kushambadzira kwedhijitari uye chirongwa chekuongorora midhiya kune nyanzvi dzakawanda, kusanganisira vatungamiriri, mamaneja, maneja ekushambadzira, maneja ekushambadzira, uye vatariri veajensi vanoda kunzwisisa mitemo yekushambadzira muzera rino idzva redhijitari kuti vadzore zvirinani kushambadzira kwavo kwedhijitari.
Chirongwa ichi chinopihwa mumunhu uye chinofukidza akasiyana misoro, kusanganisira:
- Tsvaga Kutengesa
- Social network marketing
- Zvemagariro midhiya analytics
- Kushambadzira uye manejimendi ezvinyorwa zvinogadzirwa nemushandisi
- Mobile kushambadza uye kutengeserana
- CRM zano muzera re data hombe uye kushambadzira kwedhijitari
- Mari inobhadharwa maringe nezvinobhadharwa
- Mamodheru ekufungidzira ekunangisa kushambadza
- Viral product design
- Iyo multichannel chiitiko
- Randomized kuedza
- A / B yokuedzwa
- Dzidzo: $3,900 (kunze kwekugara)
- Nguva Yachinotora: Mazuva maviri
Ruzivo rwekufonera: Fonera (617) 253-7166
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University of Notre Dame
Mendoza College yeBhizinesi, Yunivhesiti yeNotre Dame, yakabatana neRutgers Bhizinesi Chikoro Dzidzo, inoshandisa yakakurumidza-yepasi-kirasi yedhijitari yekushambadzira certification chirongwa chakagadzirirwa kushambadzira, kushambadzira, kutaurirana, kutengesa, uye kutengesa vatengesi IT nyanzvi.
Chirongwa ichi chinokuratidza maitiro ekugadzira dhijitari yekushambadzira zano, gadzirisa iyo yedhijitari ruzivo uye online vatengi maitiro ekutora, uye ongorora ROI. Inodzidziswa nefaculty yemakambani anotungamira mune niche yekushambadzira kwedhijitari uye inopa makosi munzvimbo dzinotevera:
- Dhijitari Kushambadzira Strategic
- Tsvaga Injini yekutengesa
- Kushambadzira mune zvemagariro
- Nharembozha uye kushambadzira innovation
- Mushandisi Zvakaitika & Kushambadzira
- Online Mutengi Kuwana
- Personalized Digital Zvakaitika
- Webhu Analytics uye ROI
Ichi chirongwa chemunhu chinosanganisirawo zvidzidzo zvenyaya, nguva dzekudyidzana, uye maekisesaizi ekirasi.
- Mari yechikoro: $ 4,996 (kusanganisira zvinhu zvekosi, kudya kwemangwanani, kudya kwemasikati, uye iPad itsva ine 20% kubva kuYunivhesiti yeNotre Dame uye Rutgers University vanozvipira uye alumni)
- Nguva Yachinotora: Mazuva mashanu
Ruzivo rwekufonera: Email [email inodzivirirwa] kana kudana (514) 631-7236
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