Kuti ubudirire mumusika chaiwo, vatungamiriri vebhizinesi vanogadzira nzira dzekukwikwidza kukunda vavanokwikwidza. Izvi zvinosanganisira kutora nzira dzinovasiyanisa uye dzinovapa mukana wakasimba. Muchikamu chino, tichaongorora mienzaniso yakasiyana yemakwikwi ehurongwa, kusanganisira tsananguro dzadzo, uye todziisa mumapoka nemhando dzadzo.
Kunzwisisa nzira idzi kwakakosha pakubudirira kwebhizinesi, sezvo zvichibvumira vatungamiriri kuti vafambise kuoma kwemusika wavo uye kuita sarudzo dzine ruzivo dzinobatsira mukukura kwekambani yavo.
Nekuwana nzwisiso mune dzakasiyana nzira dzemakwikwi dziripo, unogona kugadzirisa nzira yako kuti ienderane nezvakasarudzika zvinodiwa uye zvinonetsa zveindasitiri yako. Kungave kusiyanisa, hutungamiriri hwemitengo, kana hunyanzvi, zano rega rega rinoita basa rakakosha mukuumba chinzvimbo chekukwikwidza chekambani. Joinha isu patinenge tichiputsa mazano aya mumashoko akareruka, tichiita kuti awanikwe kune vese vanofarira bhizinesi nechinangwa chekuwedzera kunzwisisa kwavo kwemakwikwi masimba.
Chii chinonzi Competitive Strategy?
Chirongwa chemakwikwi chirongwa chenguva refu icho kambani inogadzira kuti isvike pamberi pevakwikwidzi vayo mumusika. Vatungamiri vebhizinesi vanouya neaya mazano panguva yavo huru yekuronga. Vanoedza kutsvaga nzira dzekuva nane pane makwikwi avo nekuita zvinhu zvakaita sekugadzira zvigadzirwa zvakasarudzika, kuve nemacheni ekupa anobudirira, kana kupa mitengo yakaderera kune vatengi. Zvadaro, ivo vanoita sarudzo dzakangwara kuratidza izvo zvinoita kuti vasiyane uye vamire kubva kune avo vanokwikwidza.
Kana tikafunga nezvemhando dzakakurumbira, tinowanzoona kubudirira kwavo nekuda kwezvigadzirwa zvavo zvikuru kana kuwanikwa kwakapararira. Asi kana tikanyatsotarisisa, tinowana nzira yemakwikwi inoshanda kuseri kwezviitiko. Iri zano rakaita segwara rakaita kuti ma brand aya ave vatungamiriri mumusika.
Mhando ina dzeMakwikwi eBusiness Strategies
Muzvinafundo weHarvard Business School, Michael E. Porter, akadoma nzira ina dzinoshandiswa nemakambani kuti awane mukana wekukwikwidza. Ngatizvidonhedze nemashoko ari nyore:
1. Mutengo Utungamiri Strategy
Hutungamiri hwemutengo inzira yebhizinesi apo kambani inoshandisa mabhenefiti ekugadzira pamwero mukuru kuti ive nemutengo wakaderera pane vakwikwidzi vayo. Chinangwa ndechekuve mugadziri anochipa muindasitiri, achipa kambani mukana wekukwikwidza.
Kuita kuti zano iri rishande, bhizinesi rinofanirwa kuve rakakura uye kuve neakasimba ekupa cheni uye nzira dzekugovera. Mashandiro akakura anogonesa kambani kuisa mari zvakanyanya mukuwedzera kugadzirwa uye kuwana zvigadzirwa, zvichikonzera kuderera kwemitengo nekufamba kwenguva.
Iri zano rinobatsira kambani kukwezva vatengi-vanoziva mutengo uye kuchengetedza pundutso nekupa zvigadzirwa kana masevhisi nemitengo inodhura kupfuura vamwe vari pamusika.
Yose zvayo, mutengo hutungamiriri iri pamusoro pekuita zvakanaka mukugadzira, kubata mari nehungwaru, uye kuisa bhizinesi zvine hungwaru kuti ripe bhajeti-inoshamwaridzika mhinduro, pakupedzisira kuve nechokwadi chekukwikwidza muindasitiri.
2. Differentiation Leadership Strategy
MuDifferentiation Leadership strategy, chinangwa ndechekumira pachena mumakwikwi nekupa chigadzirwa chakasiyana uye chakakosha. Izvi zvinoreva kuita kuti chigadzirwa chako chisiyane nezviri kutengeswa nevamwe. Nzira dzekuita izvi dzinosanganisira kuwedzera mamwe maficha, kuve nechokwadi chekuti mhando yacho yakasarudzika, uye kuvandudza mashandiro anoita chigadzirwa. Kana kambani ikashandisa Differentiation Leadership strategy, vanogona kazhinji kutengesa chigadzirwa chavo nemutengo wepamusoro zvichienzaniswa nevamwe, zvinoreva kuti vanogona kuita purofiti yakawanda.
Fungidzira kuti uri kutengesa foni, uye yako ine zvimiro zvisina imwe foni ine, senge bhatiri rinogara kwenguva refu kana kamera inotora mifananidzo inoshamisa murima. Vanhu vangave vachida kubhadhara zvakanyanya kufoni yako nekuti yakasiyana uye iri nani pane vamwe.
Makambani anotevera Differentiation Leadership strategy vakaita senyeredzi dziri mudenga - dzinopenya uye dzinoonekwa. Nokuva vakasiyana, vanogona kukumbira mari yakawanda yezvigadzirwa zvavo, uye vanhu vanoda kubhadhara nokuti vanotenda kuti vari kuwana chimwe chinhu chinokosha. Izvi zvinobatsira kambani kuita mari yakawanda uye kubudirira zvakanyanya mumusika wemakwikwi.
3. Cost Focus Strategy
Mubhizinesi, pane zano rinonzi cost-focus strategy. Zvakafanana nemutengo wehutungamiriri zano, asi nekumonyorora. Panzvimbo pekuedza kuva yakachipa kwese kwese, unoisa pfungwa paboka rimwe revatengi. Izvi zvinoreva kuti unovavarira kuve sarudzo yakaderera-yemutengo weboka irori.
Kuti uite izvi, unoda chirongwa chakangwara. Iwe unodzidza zvinodiwa neboka rakasarudzwa uye unogadzira nzira yekushambadzira ivo chete. Nenzira iyi, unogona kushandisa mari shoma pakushambadzira uchienzaniswa nemakwikwi ako. Manomano ndeekunyatsogona kushumira zvinodiwa neboka iri.
Kubatsira kukuru kunobva pakukwanisa kupa mitengo yakaderera. Sezvo iwe uchipedza zvishoma pakushambadzira, unogona kupfuudza izvo zvakachengetwa kune vatengi vako. Ivo vanowana dhiri yakanaka, uye iwe uchiri kuita purofiti nekuti mari yako yakaderera. Zviri a win-win situation.
Iyi nzira yakanangwa yekuchengetedza mari inzira yakangwara yekuti mabhizinesi abude pachena uye abudirire. Panzvimbo yekuedza kufadza munhu wese, unotarisa pakuita kuti boka revatengi vafare chaizvo nekuvapa zvavanoda nemutengo wakaderera.
4. Focused Differentiation Strategy
Iyo yakatarisana yekusiyanisa zano inosanganisira kugadzira yakasarudzika chigadzirwa chakagadzirirwa rimwe boka revatengi, pane kuedza kukwezva kumunhu wese. Fungidzira kambani inoshanda nemauto chete kana mutengesi wezvipande anonyanya kugadzira masiruu uye mabhora emhando yefekitori. Kunyangwe izvi mabhizinesi vanogona kunge vane diki yevatengi base, ivo vanomira kunze munzvimbo dzavo dzakanyanya.
Tora, semuenzaniso, kondirakiti yemauto anoshandira mauto echiuto chete kana kuti anogadzira zvikamu anopa masiruuru nemabhora mabhora akagadzirirwa imwe mhando yefekitari. Panzvimbo pekunangana nemusika wakafara, makambani aya anotarisa pakusangana nezvinodiwa zvakasiyana zvechimwe chikamu chevatengi. Kunyangwe hwaro hwevatengi vavo hunogona kushomeka, hunyanzvi hwavo uye kugona muminda yavo yakasarudzika zvinovasiyanisa.
Iri zano rinovabvumira kuveza niche yavo, vachitarisa kuendesa zvigadzirwa zvepamusoro-soro kuboka rakazvitsaurira revatengi.
Makwikwi Strategy Mienzaniso
Dzidza nezve nzira dzakasiyana dzemabhizinesi kubudirira nekushandisa nzira dzemakwikwi. Heino mienzaniso mitatu yemakwikwi mazano:
1. Big Retailers
Munyika yekutenga, vatengesi vakuru vanotamba mutambo mukuru. Aya ndiwo mahombe zvitoro, seawo aunoona kwese kwese, anoshandisa zano rakangwara rinonzi hutungamiri hwemutengo kuti urambe uri pamusoro. Rega ndikuburitse.
Hutungamiri hwemitengo ndeyekunyatsogona kubata mitengo kuti ugone kupa mitengo yakanakisa. Vatengesi vakuru, funga nezvezvitoro zvakakura-hukuru zvaunoziva, shandisa zano iri kuhwina mukwikwidzi. Sei? Zvakanaka, vanotenga nekutengesa muhuwandu hwakakura zvekuti vanowana madhiri akakosha. Zvakafanana kana iwe uchitenga zvakawanda zvekudya kamwechete - iwe unowana mutengo uri nani paki yega yega.
Ava vatengesi vakuru vanewo chekutaura mumafambiro anoita zvinhu. Vanoshandisa simba ravo kugadzira nzira dzekutumira, nzvimbo dzekuchengetera, nekufambisa zvinhu kubva kune imwe nzvimbo kuenda kune imwe kuvadhurira. Zvakafanana nekuva nemutambi akasimba kwazvo mumutambo, uye nekuti vakagona kwazvo pauri, vanogona kutengesa zvinhu nemari shoma pane yevamwe.
Saka, nguva inotevera paunenge uri muchitoro chihombe, rangarira kuti hadzina kukura chete muhukuru asiwo mukutamba mutambo wemari zvine hungwaru - ndicho chakavanzika chavo chekupa mitengo yakaderera pane yese.
2. Customizable Gaming PCs
Munyika yemakomputa emitambo, vamwe vavaki vakawana zano rinodaidzwa kuti hutungamiriri hwekusiyanisa. Iyi nzira inosanganisira kuisa pfungwa pane chimwe chikamu chemusika, kunyanya avo vanhu vakagadzirira kuisa mari yakawanda mumakomputa emitambo yepamusoro-yekupedzisira kumba. Aya maPC emitambo anozivikanwa nekuve ari maviri akajairika uye ane mutengo. MaBrand anokwirisa maficha emhando uye hunyanzvi kutsanangura mutengo wakakwira une chekuita neaya masisitimu.
Aya makomputa anobata musika wakakura wevanofarira mutambo wevhidhiyo vanoda kubhadhara mari yepamusoro kune yakasarudzika mutambo wemitambo. Chikumikidzo chiri pakubvumira vashandisi kugadzirisa maseti avo emitambo zvinoenderana nezvavanofarira. Nekuda kweizvozvo, aya makomputa emitambo anomira pachena maererano nekuita uye maficha, achipa akasiyana uye akarongedzerwa ruzivo rwekutamba.
Iri danho remusika rekusiyanisa hutungamiriri rakagadzira niche yevavaki vanoisa pamberi pemhando uye hunyanzvi mumitambo yemitambo. Nekunongedza vatengi vanotsvaga epamusoro-notch emitambo masisitimu uye kugona kugadziridza setups yavo zvakanyanya, aya mabhureki akazvisimbisa mumakwikwi emitambo makomputa.
3. Eco-tourism
Eco-tourism ibhizinesi hombe pasi rose, rinokwezva vanhu vanobva kumativi ese enyika. Mamwe makambani zvino anopa mazororo akagadzirirwa vatengi vane hanya nemhoteredzo uye vanoda kubhadhara mari yakawedzerwa kutiza. Aya makambani anotarisa kune rimwe boka revatengi vanokoshesa kusimba, vachigadzira yakasarudzika uye yemhando yepamusoro ruzivo. Iyi nzira inozivikanwa sechinangwa chekusiyanisa nzira.
Muindasitiri yakakura yekushanya, kune maitiro ari kukura akananga eco-hushamwari kufamba. Mamwe makambani anoona kudiwa kubva kune vatengi vanoisa pamberi pekusimudzira mukusarudza kwavo kufamba. Makambani aya anotarisira boka iri nekupa mazororo akasarudzika ane hushamwari kune zvakatipoteredza. Vatengi vanoda kubhadhara zvakanyanya kune premium, inogoneka chiitiko vanova vateereri vanotarisirwa kune ava makambani.
Iyo zano rekutarisa pamusika niche, mune iyi kesi, vafambi vanoziva zvakatipoteredza, inobvumira makambani aya kumira kunze uye kupa rakasiyana sevhisi. Nekutarisa pamhando uye kusimba, vanozvisiyanisa kubva kumusika wakakura wekushanya. Iyi nzira haizadzise chete zvinodikanwa zvechimwe chikamu chevatengi asiwo inobatsira mukusimudzirwa kwese kwemaitiro eco-hushamwari muchikamu chekushanya.
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